Marketing Introduction for MLC Corporate Super Specialist Network members

15
Marketing 101

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Transcript of Marketing Introduction for MLC Corporate Super Specialist Network members

Page 1: Marketing Introduction for MLC Corporate Super Specialist Network members

Marketing 101

Page 2: Marketing Introduction for MLC Corporate Super Specialist Network members

Outbound versus Inbound

Marketing

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Pre-sales

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Attract, Engage, Acquire & Educate

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HOW & WHERE do you start?

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Source: Gartner Digital Landscape October 2014

Marketing Landscape

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Thanks for your Responses!

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Email marketing

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Google search

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Google search

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Social Media

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Content marketing

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The Future State

Outbound marketing is being gradually but most definitely challenged by inbound marketing channels which offer far greater transparency and reporting of ROI

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Rules of Marketing

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Alisdair BlackmanDigital Rehab

www.digitalrehab.com.au

Thanks


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