MARKETING

INTELLIGENCE

HOW TO KNOW MORE

SEPTO INDARTO

THE POINT

How to get the

information to steer the

marketing and the sales.

THE FOCUS

The new market is supported

by innovation product.

Is a key to make

the strategy

Information

How do you get/make the

innovation product:

1.Data (See the needs).

2.Market (See the trend).

You should know about the

industry first:

1.By size

2.By Geographic Market

3.By Industry Trend

There is one point about

the trend of product always

change at anytime.

Now the company

meets the smart

consumer

Smart Consumer is

searching the data of

anything the product

aspect before the will buy.

Smart Consumer, they know

all including:

1.Price

2.Quality

3.Market Target

The Data come from:

1. Name

2. Mailing Address

3. Phone Number

4. E-mail

5. Social Media

Analysis of the marketing

intelligence:

1. Analysis of Sales

2. Analysis of Trend

3. Analysis of Consumer

4. Analysis of Competitor

What Should you do:

1. Searching the information about the

competitor.

2. Searching the information about the own

price for consumer.

3. Searching the information about up-to-

date the trend.

4. Searching the information about the

consumer needs.

E-mail becomes the media to

get some information.

Company sends the product

survey or the questions.

How to see e-mail

e-mail

Desktop Mobile

INFORMATION

give the potential

consumer