Marketing intelliegence How to know more
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Transcript of Marketing intelliegence How to know more
MARKETING
INTELLIGENCE
HOW TO KNOW MORE
SEPTO INDARTO
THE POINT
How to get the
information to steer the
marketing and the sales.
THE FOCUS
The new market is supported
by innovation product.
Is a key to make
the strategy
Information
How do you get/make the
innovation product:
1.Data (See the needs).
2.Market (See the trend).
You should know about the
industry first:
1.By size
2.By Geographic Market
3.By Industry Trend
There is one point about
the trend of product always
change at anytime.
Now the company
meets the smart
consumer
Smart Consumer is
searching the data of
anything the product
aspect before the will buy.
Smart Consumer, they know
all including:
1.Price
2.Quality
3.Market Target
The Data come from:
1. Name
2. Mailing Address
3. Phone Number
4. E-mail
5. Social Media
Analysis of the marketing
intelligence:
1. Analysis of Sales
2. Analysis of Trend
3. Analysis of Consumer
4. Analysis of Competitor
What Should you do:
1. Searching the information about the
competitor.
2. Searching the information about the own
price for consumer.
3. Searching the information about up-to-
date the trend.
4. Searching the information about the
consumer needs.
E-mail becomes the media to
get some information.
Company sends the product
survey or the questions.
How to see e-mail
Desktop Mobile
INFORMATION
give the potential
consumer