Marketing Homes Downtown

ImagineImagineImagineImagine---- TomorrowTomorrowTomorrowTomorrow’’’’s Lifestyles in Yesterdays Lifestyles in Yesterdays Lifestyles in Yesterdays Lifestyles in Yesterday’’’’s Placess Placess Placess Places

P.O. BOX 13358 MACON, GA 31208 PH: 478.742.5084 FAX:478.742.2008 WWW.HISTORICMACON.ORG

About UsAbout UsAbout UsAbout Us

• Historic Preservation/ Revitalization Non-profit• 40 years of preservation and education experience• 350 tax certifications successfully completed• 130 properties bought, rehabilitated and sold with

protective covenants• National expert in neighborhood revitalization:

• Homeownership rates triple• Home values increase 10 fold• Crime drops by 50%-80%• Tax base increases exponentially• 19,500 TONS of debris kept out of the landfill

• Started Middle Georgia Archives• Own and operate the Sidney Lanier Cottage house

museum and rental facility

1211 Ross St.1211 Ross St.1211 Ross St.1211 Ross St.---- BeforeBeforeBeforeBefore

1211 Ross St.1211 Ross St.1211 Ross St.1211 Ross St.---- AfterAfterAfterAfter

Why People Buy Downtown/Why People Buy Downtown/Why People Buy Downtown/Why People Buy Downtown/IntownIntownIntownIntown

• The number one reason that people buy downtown is walkability– Walk to work- 45,000 people are employed downtown– Walk to entertainment- Bars, music, movies and

restaurants all in walking distance– Walk to culture- Symphony, theatre, sports, Mercer– Walk to school- Macon’s best schools are intown– Walk to the park- 15 parks including the Ocmulgee

Heritage Trail (river trail)– Walk to Church

Misconceptions about DowntownMisconceptions about DowntownMisconceptions about DowntownMisconceptions about Downtown

• Downtown is the safest precinct in the City of Macon• Rehabilitated downtown homes are as efficient as newer

homes • The city has very few restrictions on what you do with

your home (you can paint whatever color you want, for instance)

• Being on the National Register does NOT restrict your property rights

• Houses downtown sell for more money per square foot than any other place in Macon

Other BenefitsOther BenefitsOther BenefitsOther Benefits

• Property values increase (even in the recession) • Neighbors know each other and community events are

frequent • The streets have sidewalks, street trees and street lights• Many buyers drop to one car within the family• Many buyers seek a diverse community• Commute times and gas consumption drops significantly• Physical activity increases• Single-stream recycling is available for free

Buyer ProfileBuyer ProfileBuyer ProfileBuyer Profile

• 72% of potential buyers are Millenials (20-29 year old) singles and couples without children

• 17% are Empty nesters and retirees (50-59 years old)• 68% of buyers are from outside Macon/Bibb County

(they have no prejudices or preconceptions)• 1,380 households per year are likely to consider

downtown if Realtors suggest it• ONLY 14.3% of buyers in our region are married couples

with children

*Statistics from Zimmerman/Volk & Associates

IncentivesIncentivesIncentivesIncentives

1) Property Tax Freeze for 8.5 years

2) Rebate on State Taxes of at least $30,000

3) Down payment assistance of $20,000 to $40,000 from Mercer University and/or the City of Macon

1295 Ross St.1295 Ross St.1295 Ross St.1295 Ross St.---- BeforeBeforeBeforeBefore

1295 Ross St.1295 Ross St.1295 Ross St.1295 Ross St.

• 1870s Victorian Cottage on the National Register of Historic Places

• All new electrical, double-paned windows, drywall, plumbing, HVAC, insulation, refinished heart-pine floors, 12ft ceilings, granite counters, Stainless appliances

• 3 br, 3 ba, 2,160 sf• Walking distance to Mercer and Mercer Village• SOLD for $175,000 in December 2009

1295 Ross St1295 Ross St1295 Ross St1295 Ross St

True Cost$1,219.00$541.00

Monthly

10-year Total$0.00$90,000.00

You Save

Property Taxes Frozen (8.5 yrs.)-$2,940.00-$960.00

Your Taxes Decrease

Don't Pay State Tax (10 yrs.)$0.00$5,250.00

You Get a Raise

Mercer/ City Pays It!-$6,125.00$20,000.00

No Down Payment

$175,000.00$175,000.00Price

Any Other Home1295 Ross St.

1295 Ross St1295 Ross St1295 Ross St1295 Ross St

True Cost$1,219.00$617.00

Monthly

10-year Total$0.00$70,000.00

You Save

Your Taxes Decrease

You Get a Raise

3.5% FHA-$6,125.00-$6,125.00

Down Payment

$175,000.00$175,000.00Price

Any Other Home1295 Ross St.

1295 Ross St.1295 Ross St.1295 Ross St.1295 Ross St.---- AfterAfterAfterAfter

1525 Coleman Ave.1525 Coleman Ave.1525 Coleman Ave.1525 Coleman Ave.---- BeforeBeforeBeforeBefore

• 1910 Craftsman Bungalow on the National Register of Historic Places

• All new electrical, drywall, plumbing, HVAC, insulation, refinished oak and heart-pine floors, 10ft ceilings, granite counters, Stainless appliances

• 2 br, 2 ba, 1,510 sf• Walking distance to Mercer and Mercer Village• SOLD for $130,000 in January 2010

1525 Coleman Ave.1525 Coleman Ave.1525 Coleman Ave.1525 Coleman Ave.

1525 Coleman Ave.1525 Coleman Ave.1525 Coleman Ave.1525 Coleman Ave.---- AfterAfterAfterAfter

True Cost$1,155.00$507.00

Monthly

10-year Total$0.00$35,000.00

You Save

Your Taxes Decrease

You Get a Raise

Mercer/City Pays It!-$4,550.00$20,000.00

No Down Payment

$130,000.00$130,000.00Price

Any Other Home1525 Coleman

True Cost$1,155.00$590.00

Monthly

10-year Total$0.00$35,000.00

You Save

Your Taxes Decrease

You Get a Raise

Mercer/City Pays It!-$4,550.00-$4,550.00

No Down Payment

$130,000.00$130,000.00Price

Any Other Home1525 Coleman

WebsiteWebsiteWebsiteWebsite

Josh Rogers, Executive Directorjrogers@historicmacon.org

phone 478-742-5084 • fax 478-742-2008email info@historicmacon.org • site www.historicmacon.org

ImagineImagineImagineImagine---- TomorrowTomorrowTomorrowTomorrow’’’’s Lifestyles in Yesterdays Lifestyles in Yesterdays Lifestyles in Yesterdays Lifestyles in Yesterday’’’’s Placess Placess Placess Places

Marketing Homes Downtown

Documents

Transcript of Marketing Homes Downtown

PDF Marketing Report Downtown Norfolk Entertainment

Marketing Strategies for Luxury Homes in The Woodlands TX

Internet Marketing for the Downtown Auburn Association

ENERGY STAR for New Homes Marketing Resourcesncenergystar.org/sites/ncenergystar.org/files/NC ESH Marketing... · ENERGY STAR for New Homes Marketing Resources ... like an ENERGY

pacific NW Homes, Skagit Island and North Snohomish County Marketing

Williamsburg Downtown Vibrancy, Design & Marketing Plan

Marketing Tips for Retirement Homes and Communities | Marketing to Seniors

Downtown Denver Luxury Homes

Tips for Marketing New Homes

Downtown Marketing Plan - CivicWeb · be addressed in the most effective cost effective manner. A report was ... 5 Downtown Marketing Task 5 - Develop Relationships Aug. - Dec. Marketer

Visioning Downtown: Finding Success in Community Engagement Becky Fetty, Director of Marketing & Membership Melissa Konur, Planning Director Downtown Fort.

Marketing Luxury Homes Jim Remley

Downtown Dough Cookie Cutters Cupcake Cups Internet Marketing Results

Marketing Homes in Connecticut

Marketing Plan for HOMES Lynn Patrick

Using & Tracking New Media - Marketing Retirement Homes & Senior Care

2010 IDA Downtown Achievement Awards Submission Awards Docs/Marketing... · 2010 IDA Downtown Achievement Awards Submission Downtown Orlando Marketing Campaign June 15, 2010

Revitalization of Merrimack Street & Downtown …...Redevelopment Implementation in Marketing, Financial Assistance 6. NEXT S TEPS A. Merrimack Street & Downtown Riverfront B. Ornsteen

· 1902 0'Hagan House at 121 N. 3rd ... but the first homes they built and ownçd were in downtown Fer- ... (These homes stood where

spicerhaart land & new homes marketing examples