Internet Marketing for the Downtown Auburn Association
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1 Social Media Marketing to Grow Your Business iew this presentation online at: ttp ://www.coryon.com/old-town-auburn Coryon Redd [email protected] Coryon.com
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Learn how to market your business with Facebook, Content Marketing and Blogging.
Transcript of Internet Marketing for the Downtown Auburn Association
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Social Media Marketing to Grow Your Business
View this presentation online at: http://www.coryon.com/old-town-auburn
Coryon [email protected]
What is Internet Marketing?
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Let’s Start with the Basics
• Start with a persuasive website• Drive traffic from a variety of sources:
Search Engines (SEO)
Social Media
Videos
Local Search
Lots more options…
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Why is Online Marketing about
Content?
Audience Focused
Communication
Branding
Relevant and Valuable
Informative and Interesting
Content Marketing is:
Content Marketing isn’t:
Selling
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Marketing Strategy Starts with Content
Goals of Content Marketing:
Educate and Entertain
Link Bait for SEO
Build Trust and Relationships
Answer Questions
Branding
Generate Traffic, Leads and Sales
Are you ready to stand out?
Make your Blog the Hubof your Online Marketing
Content Creation vs. Content Curation
Source: http://pinterest.com/coryonredd/infographics/
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Why Bother?• Is your market on Facebook?
Is your Business Engaging?• Can you create good content?• Can you answer questions?
Do you have a Strategy?• Facebook can fit into your existing marketing plan
Can Facebook be an Easy Addition?• Facebook can be simple, but don’t expect much• Posts and comments can be small but should be regular
Do Likes Really Matter?• Not really, unless you are marketing to them• Website traffic for offers matters most
Facebook – The Big Picture
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• Set up a business page• Create an editorial calendar and plan out content• Use Facebook as a place to post simple content related to your
existing blogging and email marketing• Great place to research your market
• Find groups, pages, places and interests• Read more - www.socialmediaexaminer.com/facebook-101-business-guide/
Can I use for my business?
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• Create a Page• From your profile go to Pages then click Create a Page
• Upload Timeline Image – 851X315 pixels• Upload Profile Icon – 160X160 pixels
• Read More - http://www.copyblogger.com/timeline-cover-photo/
• Fill Out all Info – Add Sections• Study other Facebook Pages• Invite Friends to your Page
Getting Started with a Facebook Business Page
Consider Blogging as Hub to Online Marketing
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Here’s Why!Blog Marketing Starts with Content
Generate Traffic, Leads and Sales
Link Bait for SEO
Build Trust and Relationships
Answer Questions
Increase Brand Awareness
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Blogging and SMM References
Create compelling content for your blog – Lots of ideashttp://www.copyblogger.com/
Blogging glossary (including dofollow/nofollow)
http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-blogging-terms/
21 Tactics to increase blog traffichttp://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic
7 tips to increase your blog commentshttp://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/
Tips and lots of links for small business ownershttp://www.successfulblogging.com/essential-blogging-tips-from-2010/
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Facebook ReferencesThe Basics – Facebook Help from Facebook
www.facebook.com/marketing www.facebook.com/help/382987495087424/ - Pages help
Facebook Marketing Bible gold.insidenetwork.com/facebook-marketing-bible/
Facebook Marketing Series from Mashable – Many good articlesmashable.com/category/facebook-marketing-series
Article with Good Tips to Get Started – Includes Examples blog.socialmaximizer.com/14-tips-for-marketing-on-facebook/
Facebook Marketing for Small Businesseshttp://www.socialmediaexaminer.com/facebook-marketing-for-small-business/
Powerpoint with Examples of Larger Companies using Facebookslideshare.net/jeffreylcohen/10-examples-of-b2b-facebook-fan-pages
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THANK YOU AND HAPPY
MARKETING
