with Michele Neylon

Marketing 500 new TLDson a shoestring

Michele Neylon

Who am I?

Michele Neylon- Founder / CEO Blacknight- http://mneylon.tel- @mneylon- http://michele.me/blog- http://b.log.ie- Winner IIA Net Visionary 2013- On most other social networks ..

Things are about to get CRAZY!(that’s just 136 extensions)

It looks more like

NOOO! What are we going to do?

Lets simplify things a bit

You’re a brand? We don’t care

I don’t need you!

How much money do you want?

We offer 100+ extensionsRegistries want a €1,000 – €25,000

1 Extension balance on account €1,000?500 new extensions €500,000

€500,000(Guesstimates)

Customer wants a domain

They hit your site

Limited space

500+ item dropdown?

500+ item dropdown?

What results do you show?

Say hello to my little friend!

Relative to the customer

.de.berlin.bayern.cologne

.hamburg…

Remember who’s king…

Whois Privacy?

who

Be realistic with targets

20 200

200020000

???????

What we need

Marketing Material

What we can’t do

500+ dedicated emails

What we can do

TLDRecommendation

Engine

Context relative extensions

Questions?

Thank You …

Credits

• Logos image via http://www.flickr.com/photos/27845211@N02/2616906744/sizes/l/