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July2012
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Introduction
MarketOverview
CostRevenueAnalysis
Drivers&Challenges
GovernmentParticipation
Trends
CompetitionStrategicRecommendations
A endix
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SAMPLENeedforsketchingeventswithprecisionandgrandeurconvergesonthesurfacingofeventmanagementsector
EventManagement
Market
Overview
EventmanagementindustryinIndiaisroughlytentotwelveyearsoldandisfastgainingmomentum
Primarilyit
has
been
an
unorganized
market
which
is
slowly
transitioning
into
an
organized
structure
Increaseina1anda2needingprofessionalstomanagethemhasledtoamajordemandforeventmanagers
EventManagementMarket Growth
INRbn
f%D
CB
A
4
02020202020
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SAMPLE
Acostrevenueanalysisdeliberatesonthecostsincurredandrevenuesgarneredbytheplayers
Cost Revenue
Analysis
Costsincurredbeingoftheorganizersandvendors,revenuemodelfor
thissectorvariesfromfirmstofirms
P1
X1
P5
X5
P2
X2 P6RE
P3 X6
O
S
T
V
E
N
U
P4
P7
5
X4
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Drivers&Challenges Summary
Drivers
Growthin
disposable
income
and
consumerspending
Increaseinbelowthelineactivities
Increaseincorporateevents
Challenges
Highentertainmenttax
Spurtinsportsevents
Riseofweddingandotherfamily
events
equipments
s ngnee o organ ze an
structuredevents
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Effortstomakefamilyeventsuniquetranslatesintogrowthpropositionforeventmanagementservices
ImpactRiseof
wedding
and
other
family
events
Asweddingindustryshootswithburgeoningdemandforlavishevents,weddingplanningindustrygetsaboostfordemandoforganizedandstructuredplanningservices
esep ann ngserv cesare e or eo even managemen concernsw oserevenuesaresourcedfromtheseeventsbyaconsiderablepercentage
Weddingas
an
event
needs
precision
in
planning
and
implementation
which
is
rendered
by
eventmanagementconcerns
Presently,peoplearewillingtoshellouthugemoneytomaketheireventsgloriousandstandoutfromtherest
Selectingpropervenue,cuisinetothatofarrangingforentertainerslikeactorsorsingerstoperforminweddingsconstitutethemultifariousfacetsthatactuallyrequireprofessionalandorganizedhelp
Asincome
level
increases
and
associated
affluence
augments,
time
devotion
becomes
a
constraintwhichpavesthewayforeventmanagementconcerns tostepinandholdreins
WeddingIndustry GrowthinIndia
INR
bnS
RQ
P
Q1
7
20
20
20
20
20
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SAMPLE
Umbrellaassociationholdingthereinsoftheentire
Event&
Entertainment
Management
Association
(1/3)
Event&EntertainmentManagementAssociation(EEMA)isanapexbodythatrepresentsallcredibleevent
IsanunifiedvoiceoftheindustrytotheGovernment,statutorybodies,taxationauthoritiesandprivate
licensing
authorities
as
also
individual
clients
or
vendors
or
artists Itprimarilylookstolaydownprofessionalstandardsofmanagementandinterfacebetweenitsmembersand
clients,vendorsandartistsacrossthecountry
FeaturesofEEMARepresentationtoLegal/
GovernmentBodies
F1 R1 R2
F2
R3
8
F3
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Trends Summary
Sportsbroadcasterenteringeventmanagementdomain
Eventmanagementcoursesintheoffering
`
ForeigncompaniesenteringIndia
KeyTrends
Eventsgoinggreenintheiroutlook
Hybridelementscomingtothefore
9
Foreignuniversities
collaborate
with
Indian
universities
EVENTMANAGEMENTMARKETININDIA2012.PPT
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SAMPLE
Goinggreenhasbecomethebuzzwordforthissector
Eventsgoing
green
in
their
outlook
Eventmanagementconcernsarepresentlyconcentratingonenvironmentallyconducivethemes
Or anizersarelookin atincor oratin reenelementstotheirshowsb includin allthosecomponentsthatdonotharmtheenvironment
Thisnotonlyactsasameanstopreservetheenvironmentbutalsomanagescosteffectivelyin
thelong
run
T1 T2 Advantage T3
T4 T5 Advantage T6
van age
10
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SAMPLE
Private:DomesticCompany Company1(1/3)
CompanyInformation OfficesandCentres India
RegisteredAddress
TelNo.
FaxNo.
Place
YearofIncorporation
Registered
Address
KeyPeople
Category Products/Services
Services EventManagement
ame es gna on
Person1 D1
Person2 D2
Person3 D3
11
Person4 D4
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SAMPLE
Private:DomesticCompany Company1(2/3)
F nanc a Snaps ot KeyRat os
Profit/Loss
TotalIncomeProfit
INRmn
TotalIncome
INRmnV
Particularsyoychange
(201110)2011 2010 2009 2008
ProfitabilityRatiosOperatingMargin 12.71 25.64% 12.94% 24.07% N.A.
W
NetMargin 13.03 15.19% 2.15% 15.62% N.A.
ProfitBeforeTaxMargin 12.71 25.64% 12.94% 24.07% N.A.
Return
on
Equity 27.23 31.10% 3.86% 56.61% 11.33%ReturnonCapitalEmployed 45.71 70.09% 24.38% 121.64% 28.11%
ReturnonWorkingCapital 40.81 48.94% 8.14% 105.38% 13.62%
ReturnonAssets 26.67 30.18% 3.51% 50.24% 9.07%
FinancialSummary
0.00
20202020
U ReturnonFixedAssets 78.17 84.59% 6.43% 101.35% 33.82%
CostRatiosOperatingcosts(%ofSales) 12.71 74.36% 87.06% 75.93% N.A.
Administrationcosts
(%
of
Sales)N.A. N.A. N.A. N.A. N.A.
CompanyincurredanetprofitofINR mninFY2011,as
comparedtonetprofitofINR mninFY2010
ItreportedtotalIncomeof INR mninFY2011,
registering
a
decrease
of
%
over
FY
2010
. . . . . . . . . .
LiquidityRatiosCurrentRatio 22.90% 3.26 4.23 2.31 3.33
CashRatio 7.49% 1.93 2.09 0.74 0.24
LeverageRatiosDebt
to
Equity
Ratio
63.69% 0.03 0.08 0.12 0.25
Earnedanoperatingmarginof%inFY2011,anincrease
of percentagepointsoverFY2010
Thecompanyreportedadebttoequityratioof inFY
2011,adecreaseof%overFY2010
DebttoCapitalRatio 61.80% 0.03 0.08 0.11 0.20
InterestCoverageRatio N.A. N.A. N.A. N.A. N.A.
EfficiencyRatiosFixedAssetTurnover 86.47% 5.57 2.99 6.49 0.00
AssetTurnover 21.73% 1.99 1.63 3.22 0.00
12
Improved Decline
EVENTMANAGEMENTMARKETININDIA2012.PPT
. . . . .
WorkingCapital
Turnover 14.79% 3.22 3.78 6.75 0.00
CapitalEmployedTurnover 14.06% 2.05 1.80 3.62 0.00
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SAMPLE
Private:DomesticCompany Company1(3/3)
KeyRecentDevelopments
Description News
Overview Boastsofhandlingallthefivestagesinaneventincludingb1,b2,b3,b4
Providesmanagementservicesinfieldsofb5,b6,b7,b8,b9
Services Eventsorganizedincludeb10,b11,b12,b13
Judgeseveryeventbyitsownexclusivityandcategorizeseventsinto3divisionswhichare
lookedafter
b
ex erts
in
each
fieldMiscellaneous
Startingfromb14,b15,b16tob17,b18,itlooksaftereverynooksintheorganizingof
events
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