Market Research Report :Event Management Market in India 2012

Event ManagementEvent Management Market IndiaEvent Management Event Management Market ‐ India

July 2012

Executive Summary

Market

Event management market is slated to grow at a rate of 14% per annum over the period 2011‐14eCan be categorized into 4 segments namely Corporate events, Leisure events, Cultural events and Personal eventsRevenues for the sector is sourced from predominantly 2 types such as reactive and proactive basesbases

Drivers &

Drivers–Growth in disposable income and consumer spendingIncrease in below the line activities

Challenges–High entertainment tax

–Lengthy procedure for import ofChallenges – Increase in below the line activities

– Increase in corporate events–Spurt in sports events–Rise of wedding and other family events–Rising need of organized and structured

Lengthy procedure for import of equipments

events

Sports broadcaster entering event management domainEvent management courses in the offeringF i i i I di

Trends Events going green in their outlookHybrid elements coming to the foreForeign universities collaborating with Indian universities

Competition

Major Players

Advent Greens DNA Entertainment Fusion Events

Foreign companies entering India universities

2

Percept Showhouse Wizcraft International

EVENT MANAGEMENT MARKET IN INDIA 2012.PPT

•Introduction

•Market Overview

•Cost Revenue Analysis

•Drivers & Challenges

•Government Participation

•Trends

•Competition

•Strategic Recommendations

•Appendix

3

pp


SAMPLE Need for sketching events with precision and grandeur converges on the surfacing of event management sector

Event Management Market – Overview

•Event management industry in India is roughly ten to twelve years old and is fast gaining momentum

•Primarily it has been an unorganized market which is slowly transitioning into an organized structure

• Increase in a1 and a2 needing professionals to manage them has led to a major demand for event managers•a3 and a4 are considered to be 2 areas where there is immense potential for getting jobs•a3 and a4 are considered to be 2 areas where there is immense potential for getting jobs

Event Management Market – Growth

INR bnf%

EED

CBA

4

020‐‐20‐‐20‐‐20‐‐20‐‐


SAMPLE A cost‐revenue analysis deliberates on the costs incurred and revenues garnered by the players

Cost – Revenue Analysis

Costs incurred being of the organizers and vendors, revenue model for this sector varies from firms to firms

P1

X1

P5

X5

P2

X2 P6C

RE

P3

X3

X6

COST

VENUEX3

P4

E

P7

X7

5

X4X7


Drivers & Challenges – Summary

Drivers

Growth in disposable income and consumer spending

Increase in below the line activities

Increase in corporate events

Challenges

High entertainment tax

Lengthy procedure for import ofSpurt in sports events

Rise of wedding and other family events

Ri i d f i d d

Lengthy procedure for import of equipments

Rising need of organized and structured events

6EVENT MANAGEMENT MARKET IN INDIA 2012.PPT

Efforts to make family events unique translates into growth proposition for event management services

ImpactRise of wedding and other family events • As wedding industry shoots with burgeoning demand for lavish events, wedding planning industry gets a boost for demand of organized and structured planning servicesTh l i i th f t f t t h• These planning services are the forte of event management concerns whose revenues are sourced from these events by a considerable percentage

•Wedding as an event needs precision in planning and implementation which is rendered by event management concerns

• Presently, people are willing to shell out huge money to make their events glorious and stand out from the rest Selecting proper venue, cuisine to that of arranging for entertainers like actors or singers to perform in weddings constitute the multifarious facets that actually require professional and organized help

• As income level increases and associated affluence augments, time devotion becomes a constraint which paves the way for event management concerns to step in and hold reins

Wedding Industry – Growth in India

INR bnu% T

S

0

u% T

RQ

PQ1

7

020‐‐20‐‐20‐‐20‐‐20‐‐


SAMPLE Umbrella association holding the reins of the entire…

Event & Entertainment Management Association (1/3)

• Event & Entertainment Management Association (EEMA) is an apex body that represents all credible event management companies of Indiamanagement companies of India

• Is an unified voice of the industry to the Government, statutory bodies, taxation authorities and private licensing authorities as also individual clients or vendors or artists

• It primarily looks to lay down professional standards of management and interface between its members and clients, vendors and artists across the country

Features of EEMARepresentation to Legal/ Government Bodies

F1• R1• R2

F2

• R3• R4

8

F3• R4


Trends – Summary

Sports broadcaster entering event management domain

Event management courses in the offering

`

Foreign companies entering India

Key Trends

Events going green in their outlook

Hybrid elements coming to the fore

9

Foreign universities collaborate with Indian universities


SAMPLE Going green has become the buzzword for this sector

Events going green in their outlook• Event management concerns are presently concentrating on environmentally conducive themes

• Organizers are looking at incorporating green elements to their shows by including all those g g p g g y gcomponents that do not harm the environment

• This not only acts as a means to preserve the environment but also manages cost effectively in the long run

T1 T2 Advantage T3

T4 T5

T7 T8

Advantage T6

Ad t T9T7 T8 Advantage T9

T10 T11 Advantage T12

10

T10 T11 Advantage T12


SAMPLE Private: Domestic Company – Company 1 (1/3)

Company Information Offices and Centres – India

Registered Address

Tel No.

Fax No.

Website

Place

Products and Services

Website

Year of Incorporation

Registered Address

Key People

Products and Services

N D i ti

Category Products/Services

Services Event Management

Name Designation

Person 1 D1

Person 2 D2

Person 3 D3

11

Person 4 D4


SAMPLE i i l S h K i

Private: Domestic Company – Company 1 (2/3)

Financial Snapshot Key Ratios

Profit / Loss

Total IncomeProfitINR mn

Total IncomeINR mn

XV

Particulars y‐o‐y change (2011‐10)

2011 2010 2009 2008

Profitability RatiosOperating Margin 12.71 25.64% 12.94% 24.07% N.A.

X

W

Net Margin 13.03 15.19% 2.15% 15.62% N.A.

Profit Before Tax Margin 12.71 25.64% 12.94% 24.07% N.A.

Return on Equity 27.23 31.10% 3.86% 56.61% 11.33%

Return on Capital Employed 45.71 70.09% 24.38% 121.64% 28.11%

Return on Working Capital 40.81 48.94% 8.14% 105.38% 13.62%

Return on Assets 26.67 30.18% 3.51% 50.24% 9.07%

Financial Summary

0.0020‐‐20‐‐20‐‐20‐‐

U Return on Fixed Assets 78.17 84.59% 6.43% 101.35% 33.82%

Cost RatiosOperating costs (% of Sales) ‐12.71 74.36% 87.06% 75.93% N.A.

Administration costs (% of Sales)

N.A. N.A. N.A. N.A. N.A.

Interest costs (% of Sales) N A N A N A N A N A

• Company incurred a net profit of INR ‐mn in FY 2011, as compared to net profit of INR ‐mn in FY 2010

• It reported total Income of INR ‐mn in FY 2011, registering a decrease of ‐% over FY 2010

Interest costs (% of Sales) N.A. N.A. N.A. N.A. N.A.

Liquidity RatiosCurrent Ratio ‐22.90% 3.26 4.23 2.31 3.33

Cash Ratio ‐7.49% 1.93 2.09 0.74 0.24

Leverage RatiosDebt to Equity Ratio ‐63.69% 0.03 0.08 0.12 0.25

• Earned an operating margin of ‐% in FY 2011, an increase of ‐ percentage points over FY 2010

• The company reported a debt to equity ratio of ‐ in FY 2011, a decrease of ‐% over FY 2010

Debt to Capital Ratio ‐61.80% 0.03 0.08 0.11 0.20

Interest Coverage Ratio N.A. N.A. N.A. N.A. N.A.

Efficiency RatiosFixed Asset Turnover 86.47% 5.57 2.99 6.49 0.00

Asset Turnover 21.73% 1.99 1.63 3.22 0.00

Current Asset Turnover ‐22 63% 2 23 2 89 3 83 0 00

12

Improved Decline


Current Asset Turnover 22.63% 2.23 2.89 3.83 0.00

Working Capital Turnover ‐14.79% 3.22 3.78 6.75 0.00

Capital Employed Turnover 14.06% 2.05 1.80 3.62 0.00

SAMPLE Private: Domestic Company – Company 1 (3/3)

Key Recent Developments

Description News

Overview• Boasts of handling all the five stage sin an event including b1, b2, b3, b4

• Provides management services in fields of b5, b6, b7, b8, b9

Services • Events organized include b10, b11, b12, b13

i ll

• Judges every event by its own exclusivity and categorizes events into 3 divisions which are looked after by experts in each field

Miscellaneousy p

• Starting from b14, b15, b16 to b17, b18, it looks after every nooks in the organizing of events

13EVENT MANAGEMENT MARKET IN INDIA 2012.PPT

Thank you for the attentionThe Event Management Market – India 2012 report is a part of Netscribes’ Business Services Industry Series.For more detailed information or customized research requirements please contact:

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Market Research Report :Event Management Market in India 2012

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