MARKET OFFERINGS AS A SERVICE

Interplay of internal functions for branding

AMITESH TYAGIPGPX VI

IIM AhmedabadNov 5, 2011

AGENDA•Various branding touch points of an organization

•How different functions can adversely impact the brand.

•Introduction to S-D logic.

THE BRANDING TOUCH POINTS

Customer Service……

Finance And Accounts Payable…..

HR and Organizational Structure…..

Operations……

So what is the point?

Towards Service-Dominant (S-D) Logic

Towards Service-Dominant (S-D) Logic

Towards Service-Dominant (S-D) Logic

Some companies that have successfully done this…..

Thank you