Marketing automation

Personalized and seamless

communication with your Guests

Marek StopkaProduct Management Director, SALESmanago Marketing Automation

About SALESmanago– One of the first Marketing Automation system in Europe

– SaaS solution chosen by over 1000 customers in B2B, B2C and eCommerce

– Customers include global corporations and small & medium companies

How Marketing Automation worksDigital Body Language – building complete behavioural

profiles of users you have in your e-mail database

Complete behavioural &

transactional profile of your guest

Building automatic

communication processes with

your guests

Examples of usage &

problems we may

solve

Turning visitors to your hotel

website into leads and contacts in

your database

1. Identifying people

from your database

visiting your hotel

website and looking at

your current offer –

personalized contact

forms and offers.

2. Addressing anonymous visitors

– e-mails with personalized offer

to people you do not have email

address to

Dynamic one-to-one e-mails to

people that abandoned your website

or booking process

E-Mail sent after visit of the customer to your website

with automatically personalized offer (based on website

behaviour)

E-mail Lead NurturingEducating your guest prior to visit to your hotel

Subscription thank you Introduction of brand Benefits of using the offer

Personalized website content

and one-to-one offersDisplaying content personalized to the person that has entered website

RTB remarketing personalization

and predictive offers in display

networksUse cases:• Upselling based on customer

transactional data

• Personalizing advertising based

on customer status, loyalty

programs data etc.

• „Thank you for visit” ads

• Cyclic offers in advertising

networks based on typical

Customer behaviour

Direct sales & helpdesk

automation and alerts

Call center

directly receives

all the behavioural

information to

conduct direct

sales or contact

with special

groups of

customers

marek.stopka@salesmanago.com

+48 502 285 905

www.salesmanago.com