Post on 06-Apr-2018
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broadway valdez district specific plan
presented to the
city of oakland
december 1, 2011
draft Plan concePt
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table of contents
I. PlannIng context
A. Retail Context
B. Physical Context
II. vIsIon & goals
A. Vision Statement
B. Project Goals
C. Implementation Strategies Overview
III. land Use
A. Overall Land Use Concept
B. Overall Development Program
C. Valdez Triangle Land Use Concept
D. Valdez Triangle Retail Concept
E. North End Land Use ConceptF. Housing
Iv. commUnIty desIgn
A. Overall Community Design Framework
B. Valdez Triangle Community Design Framework
C. North End Community Design Framework
D. Adaptive Reuse and Historic Building Fabric
v. cIrcUlatIon, access, and ParkIng
A. Overall Planning Area Circulation Concept
B. Overall Parking ConceptC. Valdez Triangle Circulation Concept
D North End Circulation Concept
vI. ImPlementatIon aPProach and strategIes
A. Short-Term Strategies
B. Mid- and Long-term Strategies
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Retail ContextA.
Retail Need. Oakland is one o the most under-retailed
major cities in the United States, with limited options orcomparison goods shopping, a retail category that includes
stores or apparel (clothing, accessories, shoes), home
urnishings/appliances, specialty goods (gits, jewelry,books, stationery and cards, sporting goods, etc.), and
department and other general merchandise stores.
Citywide Retail Strategy. TheCitywide Retail Enhancement
Strategy(Conley, 2006) and the companion Upper BroadwayStrategy A Component o the Oakland Retail Enhancement
Strategy (Conley, 2007) identied the Citys need to re-
establish major destination retail in Oakland as being criticalto stemming the extreme retail leakage and associated loss
o tax revenue that the City suers annually. The reportsalso identied the Broadway Valdez District as the Citys
best opportunity to re-establish a retail core with the type
o comparison shopping that once served Oakland andnearby communities, and that the City currently lacks.
Comparison Retail Market. The Broadway Valdez area issurrounded by a large and potentially lucrative market ornew retail development. Within a 10-minute drive o the
area (Primary Trade Area), there are over 400,000 residentswho spend $1.6 billion per year or comparison goods
shopping. It is estimated that the Broadway Valdez areawould only need to capture 12% o these expenditures
to support major retail development in the project area,which is considered very reasonable given the high leakage
o spending.
Retail Climate. While studies identiy strong demandor comparison retail, a number o recent trends have
changed the traditional dynamics o retail development.The downturn in the economy over the past ew years hasmade developers and lenders much more cautious about
tackling major new projects or pioneering unproven areas,and the City has ewer resources available to catalyze new
development.
While the economy has also made retailers more cautious,
advances in inormation technologies and shits indemographics are also changing traditional retail ormulas.
The shit in population into cities has large anchor-typeretailers exploring new physical ormats that t in urbansettings. Similarly, changes in shopping habits inuenced
by the internet and social networking have retailersreconsidering the role and size o brick-and-mortar
outlets.
I. PlannIng context
Broadway is Downtown Oaklands central spine
Current retail trends and ormats encourage inll and building reuse
This Drat Plan Concept presents the initial concepts an
strategic ramework that will help the City to address itsretail deciencies over the long term, while bridging current
economic conditions and shitng retail trends. As presentedin the ollwing sections, the long-term vision or the Broadway
Valdez District is to create a local- and regional-serving retaidistrict, seamlessly integrated with its surrounding contextand balanced by a mix o uses that will bring around-the-clock
activity to the area.
The concepts and strategies presented in this Drat Plan Concept
will be more ully developed and detailed in the subsequentSpecic Plan, with an emphasis on providing a set o near-
and long-term strategies, incentives and guidelines aimed atleveraging the areas assets, creating value, generating interestand establishing a positive new identity that will advance the
realization o the Citys vision.
PhotocourtesyoftheLakeMerritt/UptownAssociation
Photocou
rtesyoftheLakeMerritt/UptownAssociation
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Physical ContextB.
The Broadway Corridor. Broadway is Oaklands historic
spine. Extending rom the Oakland Estuary to the OaklandHills, the corridor connects some o the Citys primary retail
and employment destinations along its 4-mile length,
including Jack London Square, Chinatown, Old Town,Downtown, Uptown, Pill Hill/Kaiser Medical Centers, Pleasant
Valley, and the Piedmont and College Avenue retail districts.The transormation o the Broadway Valdez District rom its
historic emphasis on automotive sales and repair to a retail-oriented mixed use district will create a dynamic linkage
between the Downtown and the neighborhood centers tothe north and east.
I. PlannIng context
PhotocourtesyoftheLakeMerritt/UptownAssociation
PhotocourtesyoftheDowntownO
aklandAssociation
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I. PlannIng context
Local Surroundings and Inuences. The Broadway ValdezDistrict is surrounded by a number o distinctive anddynamic neighborhoods and uses. The District will derive
its strength rom this context, leveraging the energy osurrounding neighborhoods to create a vibrant retail and
mixed-use destination that is a ully-integrated extensiono the Downtownnot an isolated shopping district.
Complementary and Connected. The Broadway corridor
should serve as a seam in the urban abricone thatcomplements and connects a series o dynamic adjoining
uses by providing:
A regional shopping destination that brings shoppingoptions, activity, and robust tax base to Downtown Oakland
A local shopping and entertainment destination orresidents in adjoining neighborhoods
A retail, oce and residential complement to theemployment nodes o the Summit Alta Bates and KaiserPermanente medical centers
A lunch-time and evening destination or oce workers inthe Kaiser Center/Lake Merritt oce district
An extension o the dining, entertainment, and residentialuses in the thriving Uptown District
A retail complement to the active Central Business District
A dining, entertainment and cultural complement to thedistinctive Garage/Art Murmur District
PhotocourtesyoftheLakeMerritt/UptownAssociation
PhotobyNathanaelBennett
PhotobyNathanaelBennett
PhotobyAuintardHenderson
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figure 2: surrounding land use 0 275 ft 550 f
I. PlannIng context
29THST
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Project Boundary
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II. vIsIon and goals
Vision StatementA.
To transition the Broadway corridor to being a new, re-
imagined 21st Century complete neighborhood that
addresses the Citys objectives or promoting socially and
economically sustainable mixed use development; increasing
the capture o local sales tax revenue; and implementing agreen, transit-frst strategy that reduces greenhouse gas
emissions.
Project GoalsB.
Destination Retail.1. A destination retail district thataddresses the Citys deciency in comparison goodsshopping and signicantly reduces sales tax leakage,
while also serving neighborhood shopping needs.
A Complete Neighborhood.2. A complete mixed-
use neighborhood that is economically and socially
sustainableproviding quality jobs, diverse housingopportunities, and an appealing mix o retail, dining
and entertainment uses.
An Authentic Oakland Place.3. Adaptive reuse o historicbuildings where easible that maintains a connection
to the neighborhoods history and contributes to adistinctive character and identity.
A Walkable District.4. An attractive, pedestrian-orientedretail and mixed use district.
Transit-Oriented.5. A compact neighborhood that is
well-served by and supportive o transit.
Complete Streets.6. A network o complete streetsthat are designed to saely and efciently balance
pedestrian, bicycle, transit and vehicular circulation.
Managed Parking.7. Careully managed parking thataddresses retail needs while not undermining walking,
bicycling and public transit as preerred modes otransportation.
Public Space.8. A sae and attractive system o streets,parks, and civic spaces that provides graciously-scaledopen spaces that support pedestrian activity and
social interaction.
Leveraging Existing Assets.9. New uses anddevelopment that enhance the neighborhoods social
and economic vitality by building upon the areasexisting strengths and successes.
Sustainable Development.10. Sustainably-designed,green buildings and inrastructure that protect thenatural environment and reduce the consumption o
energy and resources.
Implementation Strategies OverviewC.
Implementation Challenges. The realization o the vision
or the Broadway Valdez District is aced with challengessome inherent to the area (e.g., numerous land owners
small parcel sizes, high land values, limited land control by
RDA, perception o public saety, lack o retail identity, etc.and some related to more global issues (e.g., poor economic
climate, retail industry in ux, limited redevelopmentunding, etc.). As a result, implementation is likely to occu
incrementally over a number o years.
Near-term Strategies. In the ace o these challengesinstigating innovative actions that will bridge the curren
economy and better position the area or development wilbe critical. These near-term strategies will be important to
demonstrate the Citys commitment to the vision or theDistrict, and support existing businesses and landowners
who are already working to revitalize the area. The ocus o
these near-term strategies should be to (See Figure 3):
Build on what is working in the area (e.g., dining,entertainment, the arts)
Activate the area (e.g., fll in gaps, promote use o deadspots, etc.)
Make the area un, sae and active (e.g., promoteevents, improve lighting, etc.)
Improve connectivity/mobility (e.g., add bicycle acilities,improve pedestrian crossings, etc.)
Enhance the physical character o the area (e.g., add street
trees, aade and tenant improvements, etc.)
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II. vIsIon and goals
figure 3: building a destination retail district from the ground up
Leverage
existing
assets
impLement
targeted
investments
support
private
investment
nurture
and
reinvest
New Retail
Businessesin Existing
Spaces
Retrot and
RepurposeExisting
Buildings orRetail
Major New Retail
and Mixed UseDevelopment
Valdez
Triangle
RetailDistrict
Fine Dining (Pican,Plum, Ozumo)
Hip Scene (MUA,
Lukas Tap Room)
Casual Fare(Z Caf, Trueburger,
Bakesale Betty)
Garage DistrictGallery Cluster
Art Murmur, ArtWalk
Creative GrowthArt Center
ParamountTheater
Stork Club
Shashamane
The Uptown
Whole Foods
YMCA
Cathedral oChrist the Light
Lake Merritt/
Lakeside Park
Food EntErtainmEnt dEstinationsarts
Public Art
PlazaEnhancements
Street Furniture
Street Trees
PedestrianEnhancements (bulb-
outs, crosswalks, etc)
Bike Facilities (bikelanes, signage, bike
boxes, etc.)
Transit Service/Facilities (shelters,benches, etc.)
Faade and TenantImprovements
Events and Temporary
Uses (festivals, pop-upstores, Food Trucks, etc.)
Public Parking (parking
district, parking facilities,
etc.)
mobility
improvEmEnts
activating and
Enhancing
public spacE
improvEmEnts
rEusE rEtroFit rEdEvElop
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III. land Use
Table 1: Overall Development Program
commerical office retail hotel residential
s.f. (min) s.f. (max) s.f. (min) s.f. (max) s.f. (min) s.f. (max) dU (min) dU (max)
Valdez Triangle 300,000 500,000 500,000 800,000 50,000 120,000 300 700
North End 200,000 400,000 300,000 600,000 - - 600 1,100
Total Plan Area 500,000 900,000 800,000 1,400,000 50,000 120,000 900 1,800
Pedestrian-scaled, destination retail
Residential above ground-foor retail
Overall Planning Area Land Use ConceptA.
Two Distinct Subareas. Given the areas length, the
dierent physical conguration o the areas north andsouth o 27th Street, and the desire to create a walkable,
pedestrian-riendly district, the land use concept conceives
the planning area as two distinct subareas: the Valdez Triangle and the North Endeach o which will have a
dierent land use ocus.
Valdez Triangle as Retail Destination. Due to its proximity
to the Downtown, its accessibility to transit and reeways,and its ne-grained network o cross-streets, the ocus inthe Valdez Triangle will be on creating a new destination
retail district (see ollowing discussion o Triangle or moredetail).
North End as Mixed-Use Boulevard. Due to its linear
conguration, proximity to the two medical centers, and
inventory o historic buildings, the ocus in the North Endwill be on creating a high-density mixed use boulevardthat caters to adjoining medical complexes and residential
neighborhoods with a mix o ofce, retail, residential andproessional services (see ollowing discussion o NorthEnd or more detail).
Market-Driven Plan. The land use concept assumes thatplan implementation will be both market-driven and
incremental.
Overall Development ProgramB.
The projected development program is an estimate o whatcould potentially occur in the planning area consistent with the
Specic Plan vision or the District. The estimate represents abalancing o several actors including:
Projected market demand, including the need or a criticalmass o retail to establish the area as a retail destination
Response to adjacent land use/development context
The physical size and conguration o developable parcels
The susceptibility (i.e., likelihood) o parcels toredevelopment
The desire to repurpose historic and distinctive existingbuildings
The desire to create a balanced mix o uses that oersopportunities or living, working, and recreating
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III. land Use
figure 4: overall land use concept
BROADWAY
29THST
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HARRISO
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T
27THST
WEB
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LEE
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28THST
30THST
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EZST
25THST
PIEDM
ONTA
V
RICHM
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BLVD
SUMMIT
ST
FAIRMOUNT
AV
LENOX
AV
BAYPL
VALLEY
ST
ELM
ST
22NDST
OAKLAN
DAV
WGRANDAV
ORANGEST
BROOK
ST
33RDST
31STST
MONT
ECITOA
V
24THST
32NDST
HAWTHORNEAV
ADAM
SST
23RDST
FRISBIEST
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Retail Priority Area
Existing Plaza
Retail/ Restaurant
Entertainment Frontage Required
Mixed-Use Designation
Medical Influence Overlay
Existing Park/ Greenway
Residential
Potential Park/ Greenway
Major Development Opportunity
Institutional
Commercial Frontage Required
Adams Park/
Veterans
Memorial
Lake Merritt
Cathedral
of Christ
the Light
Whole
Foods
Westlake
Middle
School
Oak
Glen Park
First
Congregational
Church of
Oakland
First
PresbyterianChurch
Alta Bates
Summit Medical
Center
Kaiser
Permanente
Medical Center
Mosswood
Park
0 275 ft 550 f
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III. land Use
Valdez Triangle Land Use ConceptC.
Retail District. The primary objective in the Valdez Triangle
is to create a dynamic retail district anchored by comparison-shopping (see Section D or more detailed discussion o retail
component)
Retail Priority Areas. Retail Priority areas are designatedto ensure that sites are retained within the Triangle or
major retailers who typically require building ormats withlarger oorplates. In order to accommodate these major
retailers, who are essential to providing comparison goodsshopping, minimum oor-plate requirements will beapplied to sites that have three characteristics: adequate
size, good visibility, and excellent access.
Ground-level Retail. In order to create a vibrant retailenvironment, active retail and complementary dining and
entertainment uses will be required as ground-level uses
within the core o the Triangle.
Downtown Extension. In order to reinorce the concepto the Triangle being an extension o the Downtown,the General Plan and Zoning boundaries or the Central
Business District (CBD) will be extended north rom 23rdStreet to incorporate the Triangle.
Land Use Designations. A Mixed Use designation will beapplied throughout the Triangle to promote a sustainablemix o uses while providing exibility in development type
and conguration.
Vertical Mixed Use.
Vertical mixed use development thatplaces other uses (e.g., ofce, entertainment, dining, retail,
services, housing, etc.) above ground-oor retail will beencouraged in the retail core, whenever possible, but not
required.
Complementary Mixed Use. Mixed use development thatis complementary to, but does not include retail, including
high density residential development and non-retailground-oor uses, will be encouraged in the areas around
the periphery o the retail core.
Retail Streets. In order to physically integrate the Trianglewith adjacent areas, active retail rontages need to extend
along key streets, especially: Broadway, 24th, and Valdezstreets, as well as portions o 27th and Harrison streets (as
indicated).
Retail beore Residential. In order to prioritize thedevelopment o comparison shopping-type retail in the
Triangle, residential development may be allowed in retailpriority areas only ater the appropriate amount o retail
has been provided.
Locally-owned businesses located in existing storeronts
Comparison shopping accommodated in existing buildings
A pedestrian-oriented retail district in an urban setting
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figure 5: valdez triangle land use concept
III. land UseIII. land Use
21STST
28THST
FAIRMOUN T
SUMMIT
ST
VERNONST
HAMILTONPL
FRANKLIN
ST
KAISER
PLZ
MON
TECIT
MERRIMACST
28THST
22NDST
SUMMIT
ST
VALLEY
ST
Adams Park/
Veterans Memorial
BROADWAY
23RDST
HA
RRISON
ST
WEB
STER
ST
BAYP
L
RICHMONDAV
VALDEZ
ST
28THST
26THST
GRANDAV
24THST
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RAPH
AV
VALDEZ
ST
VALDEZ
ST
29THST
WEB
STER
ST
30THST
WGRANDAV
25THST
27THST
WAVERLY
ST
Lake Merritt
Cathedral
of Christ
the Light
Whole
Foods
Westlake
Middle
School
First
Congregational
Church
of Oakland
24THST
First
PresbyterianChurch
Retail Priority Area
Mixed-Use
Existing Plaza
Institutional
Project Boundary
Existing Park
(SEE FIGURE 6
FOR NORTH END
LAND USE)
Retail/ Restaurant
Entertainment Frontage Required
0 175 ft 350 ft
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III. land Use
Valdez Triangle Retail ConceptD.
Comparison Shopping. The concept or the Valdez
Triangle is to have a core o comparison shopping-typeretail complemented with local-serving retail, dining,
entertainment, ofce, and service uses
A Retail Mix. The Triangle is intended to be a unique,Oakland-based shopping district that includes a mix o
local and national retailers
Authentic Oakland Character. By blending high-qualitynew buildings with renovated and re-purposed historic
buildings, the Triangle will continue to be perceived as anauthentic Oakland placenot a generic development
that could be anywhere.
Pedestrian-oriented Retail. The area will eature street-oriented retail in an attractive, pedestrian-oriented
environment that includes vibrant, active sidewalks, andsae and attractive public spaces that encourage leisurely
outings, social interaction, and strolling.
Around-the-Clock Activity. The intent is to promote acomplementary mix o retail, ofce, entertainment, and
residential uses that creates a vibrant urban district that isactive both day and night, not only on weekdays, but on
weekends as well.
A Variety o Retail Formats. The area will include acomplementary mix o retail anchor stores (major, mid,
and juniors), and small retail stores. While attracting major
retail anchors as the oundation or the new district isdesirable, it is not required. The plan recognizes that the
anchor unction within the district can be lled with manycombinations o major, mid, and junior size anchor stores.
Minimum Floor Plate Requirements. In order toaccommodate the larger oor-plate, anchor store retailersthat are essential to providing comparison goods shopping,
minimum oor-plate requirements will be applied to retailpriority areas in the Triangle that have three characteristics:
adequate size, good visibility, and excellent access.
Critical Mass. To be successul, the Triangle must provideor a critical mass o retail and complementary commercial
uses that establishes the area as an attractive andcompetitive destination within the region.
Spaces and uses that provide or around-the-clock activity
A public realm and uses that encourage pedestrian activity and strolling
Existing buildings can be retrotted with uses and rontages that addressthe public realm
PhotocourtesyoftheLakeMerritt/UptownAssociation
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III. land Use
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III. land Use
North End Land Use ConceptE.
Mixed Use Boulevard. The North End is envisioned as an
attractive, mixed-use boulevard that links Downtown to thePiedmont/North Broadway areas and is integrated with the
adjoining residential and health care-oriented neighborhoods.
Major Development Sites. Three areas, the Linden/Hill,Deng, and Grocery Outlet sites, have been designated as key
opportunity sites or major new development given theirrelatively large size and the prevalence o surace parking
lots on each. While development o large-ormat retail willbe permitted, it is not a priority or the North End, and moreemphasis will be placed on mixed use development.
Commercial Ground-level Uses. Commercial uses (e.g.,retail, ofce, commercial services, dining, entertainment, etc.)will be required along Broadway rontages, complemented
with upper oor residential, ofce, proessional service, etc.
uses. On deep lots that have dual rontage on both Broadwayand another street, ground-oor residential use may bepermitted on non-Broadway rontages.
Medical Center Inuence. Uses that complement and
support the adjoining Summit Alta Bates and KaiserPermanente medical centers, such as proessional and
medical ofce uses, medical supplies outlets, and visitorand workorce housing, will be strongly encouraged.
Automobile Sales. Broadway between 27th and 30th Streets
will continue to accommodate automobile dealerships. TheCity will work with existing successul dealerships to explore
and encourage urban ormats or dealerships.
Residential Use. Emphasis will be placed on preservingand enhancing existing residential uses along Brook Street
and Richmond Boulevard, and supporting incorporationo residential uses on the eastern portion o the Grocery
Outlet site i redeveloped.
Reuse o Existing Buildings. Emphasis is placed on therenovation and repurposing o historic garage and auto
showroom buildings along Broadway to preserve a link tothe corridors past and enrich its character.
Focus on Local-serving Uses. Commercial use along
Broadway will ocus on a mix o primarily local-servingretail, commercial services, entertainment, and dining.
Around-the-Clock Activity. The land use strategy will
encourage a complementary mix o commercial, ofce,medical, and residential uses that creates a dynamic level o
activity on the corridor throughout multiple times o day.
Integration with Mobility. Primary ocus will be on creatinga vibrant commercial mixed use corridor that is saely and
efciently served by transit, bicycle and automobiles, andhas an active and appealing pedestrian environment.
Diverse uses, including commercial, oce, and residential
Active commercial rontages
Adaptive reuse o existing showrooms
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III. land Use
34THST
SU
MMITST
28THST
ELM
ST
HARRISON
ST
FAIRMOUNTAV
TELE
GRAPHAV
HAWTHORNEAV
FRISBIEST
OAKL
AND
AV
ORANGEST
HAMILTONPL
MC
CLU
RE
ST
GARLANDAV
ANDOVER
ST
SUMMITST
FRISBIEST
Major Development Opportunity
Commercial Frontage Required
Mixed-Use
Medical Influence Overlay
Existing Park/ Greenway
Project Boundary
Residential
Potential Park/ Greenway
(SEE FIGURE 5
FOR VALDEZ TRIANGLE
LAND USE)
figure 6: north end land use concept 0 175 ft 350 ft
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III. land Use
HousingF.
Critical Neighborhood Element. Housing will be a critical
element in the planning areas long-term economic successand sustainability in that it will:
Create a built-in customer base or district businesses-
Provide housing options or those who work at the-
nearby medical centers, in planning area businesses, orin the Downtown
Reduce vehicle trips by allowing people to walk or take-
transit to shop or work
Provide an around-the-clock population who will-
activate the streets and public spaces and, in turn,monitor neighborhood activities
Diverse Housing Opportunities. Planning area housing
will need to address a diversity o housing needs, includingamilies, empty-nesters, young proessionals, seniors, and
those with special needs.
Housing Aordability. Housing will include aordable andmarket rate housing to address the ull range o household
incomes in Oakland, with at least 15% o planning areahousing being aordable.
Workorce Housing. Emphasis will be placed on providingworkorce housing that is aordable to those who workin the areas commercial businesses and nearby medical
campuses.
Supportive Regulation. Recent rezoning by the City oOakland has provided new opportunities to develop a
variety o housing types with a modern, urban developmentcharacter within the planning area.
Housing Goal. The Plans goal is to provide at least 900-1,800 new residential units, with 15% (135-270) o thosebeing aordable units. New aordable units can be
distributed throughout the greater planning area vicinity,including the Telegraph/Northgate area immediately to
the west where numerous potential sites exist or inlldevelopment. Additionally, a menu o options to incentivize
aordable housing will be explored (i.e. reduced parking
requirements, reduced open space requirements, etc.).
Housing Locations. Housing will be provided primarily
as upper oor uses in mixed use buildings that includeretail or other ground-oor commercial. Along Brooke and
Webster Streets, in the North End, and other areas alongthe planning area periphery, ground-oor residential willbe permitted. On deep lots that have dual rontage on both
Broadway and another street, ground-oor residential usemay also be permitted on the non-Broadway rontage.
Units may be added above while preserving existing historic buildings
Units above commercial ground foors will contribute to street lie
Ground foor entrances will address the public realm in areas wherecommercial rontages are not required
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III. land Use
BROADWAY
29THST
34THST
TELEGRAPHAV
HARRISO
NS
T
27THST
WEB
STER
ST
LEE
ST21STST
GRANDAV
26THST
VERN
ONST
28THST
30THST
VALDEZ
ST
25THST
RICHMOND
BLVDSU
MMIT
ST
FAIRMOUNT
AV
LENOX
AV
BAYPL
VA
LLEY
ST
ELM
ST
22NDST
OAKLAN
DAV
WGRANDAV
ORANGEST
BROOK
ST
33RDST
31STST
MONT
ECITO
AV
24THST
32NDST
HAWTHORNEAV
ADAM
SST
23RDST
FRISBIEST
PARK
VIEW
TER
SYCAMOREST
KEMPT
ONAV
HAMILTONPL
FRANKLIN
ST
WAVE
RLY
ST
JAYN
EAV
MERRIMACST
MCCL
UREST
RANDWICK
AV
WESTA
LLAV
KAISERPLZ
GARLANDAV
WARREN
AV
VERNONTER
ANDOVERST
29THST
WEBSTER
ST
25THST
FRISBIEST
22NDST
22NDST
30THST
HAWTHORNEAV
VA
LDEZ
ST
28THST
33RDST
SUMMIT
ST
28THST
23RDST
Adams Park/
Veterans
Memorial
Oak
Glen Park
Lake Merritt
Mosswood
Park
Whole
Foods
Westlake
Middle
School
First
Congregational
Church of
Oakland
First
PresbyterianChurch
Alta BatesSummit Medical
Center
Kaiser
Permanente
Medical Center
Existing Park/ Greenway
Project Boundary
Potential Locations for
Upper Floor Residential
figure 7: potential residential development areas 0 275 ft 550 f
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Overall Community Design ConceptA.
Broadway Corridor. Broadway will serve as the Downtownsgrand boulevard that links the Broadway Valdez District to
other key destinations rom the Estuary to the Oakland Hills.
Primary Access Streets: 27th, Webster (northern portion),Piedmont, Harrison and Grand serve as primary regional andlocal access into the District. The importance o these routes willbe marked by streetscape improvements, street trees, and new
delvelopment that reinorces corridor character and denition.
Secondary Access Streets: Streetscape improvements,
street tree plantings and new development will beintroduced along key secondary access streets, such as24th, Valdez, 29th, 30th and Webster streets, to enhance
and clariy their unction whether it be as pedestrian-scaledshopping streets or key local connectors.
Gateways: Key intersections throughout the District will beenhanced through use o public realm improvements suchas signage, landscaping, lighting, special street design, and
public art, and the design o private buildings to highlight theimportance o these intersections as District entry points.
Public Space Features: Public space eatures, such as plazas
and small parks, are distributed throughout the district tohighlight key activity nodes and entries, and to provide
strategically located places or public gathering. Publicspaces may incorporate eatures such as seating, ountains,
landscaping, street urniture, and public art.
Building Placement and Height:
New buildings will be setup to, and accessed directly rom, the public sidewalk, and
have active ground oor rontages and uses that engageand animate the public realm. Taller buildings generally
will be located on primary access streets with lower heightsmaintained along internal streets.
Streetscape Improvements: Streetscape improvements are
proposed throughout the District to provide a more generousand attractively designed pedestrian environment with
street trees, lighting, seating, and other streetscape urnitureand amenities. Key east-west streets will be retrotted asGreen Streets that capture and treat stormwater beore it
drains into Glen Echo Creek and Lake Merritt.
Pedestrian Connections: Opportunities or pedestrian streets,or paseos, are identied throughout the District to enhance
pedestrian activity by reducing conicts with automobiles,providing more direct routes between key destinations, and
creating distinctive shopping and dining environments.
Parks/Greenways: A linear park is proposed along Glen EchoCreek between Oak Glen Park and 29th Street, which will
include the enhancement o the existing creekside rontagealong Glen Echo Creek north o 30th Street and the creation o
a new creekside greenway between 29th and 30th Streets.
Street trees and streetscape improvements help create sense o place
Corner buildings should be designed to activate corners
Public gathering spaces should be incorporated into public and privatedevelopments
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figure 8: overall community design concept 0 175 ft 350
Iv. commUnIty desIgn
BROADWAY
29THST
34THST
TE
LEGRAPHAV
HARRISON
ST
27THST
WEB
STER
ST
LEE
ST21STST
GRANDAV
26THST
VERN
ONST
28THST
30THST
VALDEZ
ST
25THST
PIEDM
ONTA
V
RICH
MOND
BLVDSU
MMIT
ST
FAIRMOUNT
AV
LENOX
AV
BAYPL
VALLEY
ST
ELM
ST
OAKLAN
DAV
GRANDAV
ORANGEST
BROOK
ST
33RDST
31STST
MONT
ECITOA
V
24THST
32NDST
HAWTHORNEAV
ADAM
SST
23RDST
FRISBIEST
PARK
VIEW
TER
SYCAMOREST
KEMPT
ONAV
HAMILTONPL
FRANKLIN
ST
WAVERLY
ST
JAYN
EAV
MERRIMACST
MCCLUREST
RANDWICK
AV
WESTA
LLAV
KAISERPLZ
GARLANDAV
WARREN
A
V
VERNONTER
A
NDOVERST
29THST
W
EBSTER
ST
25THST
FRISBIEST
22NDST
22NDST
30THST
28THST
33RDST
SUMMIT
ST
28THST
24THST
23RDST
Secondary Access Street
Broadway Corridor
Primary Access Street
Secondary Access Street
Existing Pedestrian Connection
Primary Gateway
Secondary Gateway
Public Space Feature
Project Boundary
Potential Park/ Greenway
Existing Plaza
Existing Park
Streetscape Improvements
Potential Pedestrian Connection
Improved Freeway Undercrossing
Potential Street Extention
Adams Park/
Veterans
Memorial
Lake Merritt
Cathedral
of Christ
the Light
Whole
Foods
Westlake
Middle
School
Oak
Glen Park
First
Congregational
Church of
Oakland
First
Presbyterian
Church
Alta Bates
Summit Medical
Center
Kaiser
Permanente
Medical Center
Mosswood
Park
CROXTO
NAV
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Iv. commUnIty desIgn
Secondary gateways may include paseos or signage
Use o existing buildings and unique streetscape elements are encouraged
Intimate pedestrian retail streets may include restaurants and small shops
Valdez Triangle Community Design FrameworkB.
Pedestrian-Oriented Retail District. The Triangle will be a
vibrant pedestrian-oriented retail district with attractivelydesigned and generously proportioned sidewalks, plazas and
public spaces, animated by active storeronts.
Broadway Corridor: In the tradition o grand urbanboulevards in other major cities, Broadway will serve as
the Downtown spine that links the Triangle to other keydestinations rom the Estuary to the Oakland Hills.
Primary Access Streets: 27th Street, Harrison Street, and
Grand Avenue are the primary access routes into theDistrict. These routes will be designed as attractive, well-
dened boulevards lined with street-oriented mixed usebuildings and a consistent planting o large street trees.
Secondary Access Shopping Streets: 24th Street
and Valdez Street will serve as key pedestrian-orientedshopping streets that are more intimately scaled, and with
lower vehicular trafc volumes and slower travel speeds.
Gateways: Building and streetscape design treatments willbe used to enhance and highlight key intersections as primary
or secondary gateways into the Triangle. Primary gatewaysinclude the Broadway and Harrison Street intersections with
27th Street, and Broadway at Grand. Secondary gatewaysinclude Valdez at Grand and 27th, and 24th at Broadway.
Public Space Features: Using a combination o publicly-
and privately-owned land, publicly-accessible plazas
and open space eatures will be created at key gateways(e.g., Valdez/27th and 24th/Harrison) to the Triangle to
enhance district identity and support pedestrian activity.In addition, existing public plazas on Broadway at 25th and
27th Streets will be redesigned to provide more attractiveand accommodating public open space and ocal eatures.
Building Placement and Height: Taller building heights
generally will be allowed along the wide arterial streets(Broadway, 27th, Harrison and Grand) that rame the
Triangle, with lower heights maintained along the internalshopping and neighborhood streets.
Enhanced Pedestrian Environment. Streetscape
improvements are proposed throughout the Triangle to createwider sidewalks that provide a more generous and attractively
designed pedestrian environment with street trees, lighting,
seating, and other streetscape urniture and amenities.
Pedestrian Connections: To reinorce the pedestrian
orientation o the district, the plan provides the exibilityto create pedestrian-only shopping streets or paseos thatacilitate pedestrian movement and increase retail rontage.
Existing pedestrian connections to cultural destinations tothe south occur at Grand Avenue.
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27THST
21STST
28THST
FAIRMOUN
SUMMIT
ST
VERNONST
H
AMILTONPL
FRANKLIN
ST
KAISER
PLZ
MONT
ECIT
MERRIMACST
28THST
22NDST
SUMMIT
ST
VALLEY
ST
Broadway Corridor
Primary Access Street
Secondary Access Street
Existing Pedestrian ConnectionPrimary Gateway
Secondary Gateway
Public Space Feature
Project Boundary
Existing Plaza
Existing Park
Streetscape Improvements
23RDST
HARRISON
ST
WEB
STER
ST
BAYP
L
RICHMONDAV
VALDEZ
ST
28THST
26THST
GRANDAV
24THST
TELEGRAPH
AV
VALDEZ
ST
VALDEZ
ST
29THST
WEB
STER
ST
30THST
WGRANDAV
25THST
27THST
WAVERLY
STB
ROADWAY
Lake Merritt
Cathedral
of Christ
the Light
Whole
Foods
First
Congregational
Church
of Oakland
First
PresbyterianChurch
Westlake
Middle
School
(SEE FIGURE 10
FOR NORTH END
LAND USE)
figure 9: valdez triangle community design framework
Iv. commUnIty desIgn
0 175 ft 350 ft
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Underpass treatments (art, liighting, etc.) under I-580 will enhancepedestrian movement between the planning area and the Kaiser MedicalCeneter, Mosswood Park, and Piedmont Avenue
Re-use o historic buildings is important to retaining District character
Medical oce and other non-retail uses will maintain active, ground-levelacades that engage the public realm
North End Community Design FrameworkC.
Fine-grained, Mixed Use District: New development and
public realm improvements will ocus on creating ner-grainedtexture to district development, complemented with streetscape
plantings, amenities and ocal eatures that contribute to the
areas pedestrian scale and comort, and mitigate the North Endslinear character.
Broadway Corridor: New inll development will givebetter denition to the Broadway corridor by eliminating
existing gaps created by surace parking and auto sales lots.Broadway will be recongured to create wider sidewalksthat create a more generous pedestrian environment.
Primary Access Streets: 27th Street, Webster Street, andPiedmont Avenues are the primary access routes into theNorth End. These routes will be designed as attractive, well-
dened boulevards lined with street-oriented mixed use
buildings and a consistent planting o large street trees.
Secondary Access Streets: Streetscape improvements to29th, 30th, and Webster Streets will help to link and extendthe quality and character envisioned or Broadway to the
adjoining areas.
Gateways: Building and streetscape design treatments
at the Broadway and Piedmont Avenue intersection willsigniy the importance o this intersection as a gatewayinto the North End and the Downtown.
Public Space Features. A plaza is proposed in conjunction
with the pedestrian street midway between Hawthorne and30th Street to enhance Broadways identity and support
pedestrian activity.
Building Placement and Height: Given the width o
Broadway, it is envisioned that new buildings generallywill be 4-6 stories at the street rontage, with potential ortaller building heights set back rom the main corridor
particularly near Pill Hill and I-580.
Park/ Greenway. In order to enhance pedestrian circulation
and expand the areas limited open space resource, a linearpark is proposed along Glen Echo Creek between Oak GlenPark and 29th Street.
Pedestrian Connection: Given the absence o an east-weststreet between 30th Street and Hawthorne Avenue, a paseoor pedestrian street, or is proposed between Broadway and
Webster Street to acilitate pedestrian movement.
Underpass Enhancements. Enhancements are proposed to
I-580 underpasses at Broadway and Piedmont to improve theirappearance, saety, and overcome the sense o separationcreated by the reeway. These may include public art and
lighting, as well as programming to activate the area betweenthe two corridors (e.g., a skate park, mountain bike course).
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23broadway valdez district specific plan
Iv. commUnIty desIgn
34THST
SUM
MIT
ST
28THST
ELM
ST
HARRISON
ST
FAIRMOUNTAV
TELE
GRAPHAV
HAWTHORNEAV
FRISBIEST
OAKL
AND
AV
ORANGEST
HAMILTONPL
MC
CLU
RE
ST
GARLANDAV
ANDOVER
ST
SUMMITST
FRISBIEST
Alta Bates Summit
Medical Center
Kaiser Permanente
Medical Center
Broadway Corridor
Primary Access Street
Potential Street Extention
Secondary Access Street
Streetscape Improvements
Primary Gateway
Improved Freeway Undercrossing
Public Space Feature
Existing Park
Project Boundary
Potential Park/ Greenway
Potential Pedestrian Connection
(SEE FIGURE 9
FOR VALDEZ TRIANGLE COMMUNITY DESIGN FRAMEWORK)
Existing Pedestrian Connection
figure 10: north end community design framework 0 175 ft 350 ft
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Iv. commUnIty desIgn
Historic resources o Auto Row include showroom spaces which oergreat potential or reuse
Residential buildings in the District may be retrotted or a variety o uses
New development should incorporate unique elements o Oaklandsarchitectural and commercial heritage, when possible
Adaptive Reuse and Historic Building FabricD.
Authentic Character. In order to preserve a connection to
the areas history and maintain a unique and authentic eelto the district, the Plan encourages the rehabilitation and
reuse o as much o the older and historic building abric as
easible and consistent with the goals o the Plan.
Adaptive Reuse. Adaptive reuse is encouraged or historic
and older buildings with distinctive character that willcontribute to the scale and character envisioned or
the Broadway Valdez district. This includes both largeroorplate showrooms that may accommodate largerretailers, and residential buildings and small commercial
buildings that may support smaller shops.
Relocation o Important Resources . Where adaptive reuseo existing residential buildings is not easible or practical
in their current location, the City will work with landowners
and developers to explore relocation o historic buildingsto another location in the surrounding area that is similarin scale and context.
Incentives or Reuse. Incentives such as aade and tenant
improvement grants, reduced property, sales, and/orgross receipts taxes, or lower parking requirements may
be oered to developers and/or landowners who chooseto reurbish existing buildings or new uses. Expedited
development review may also be considered on a limited,case-by-case basis.
Flexible Building Standards. The City will explore
more exibility in building standards (e.g., relaxation onrequirements or eatures such as re separation, insulation,
etc.) in order to make reuse more viable.
IPhotbyNathanaelBenn
ett
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25broadway valdez district specific plan
BROADWAY
29THST
34THST
TE
LEGRAPHAV
HARRISON
ST
27THST
WEB
STER
ST
LEE
ST21STST
GRANDAV
26THST
VERN
ONST
28THST
30THST
VALD
EZST
25THST
RICHM
OND
BLVDSU
MMIT
ST
FAIRMOUNT
AV
LENOX
AV
BAYPL
VALLEY
ST
ELM
ST
22NDST
OAKLAN
DAV
WGRANDAV
ORANGEST
BROOK
ST
CROXTO
NAV
33RDST
31STST
MONT
ECITOA
V
24THST
32NDST
HAWTHORNEAV
ADAM
SST
23RDST
FRISBIEST
PARK
VIEW
TER
SYCAMOREST
KEMPT
ONAV
HAMILTONPL
FRANKLIN
ST
WAVERLY
ST
JAYN
EAV
MERRIMACST
MCCLUREST
RANDWICK
AV
WESTA
LLAV
KAISERPLZ
GARLANDAV
WARREN
A
V
VERNONTER
A
NDOVERST
29THST
WEB
STER
ST
25THST
FRISBIEST
22NDST
22NDST
30THST
HAWTHORNEAV
VALDEZ
ST
33RDST
SUMMIT
ST
28THST
24THST
23RDST
Adams Park/
Veterans
Memorial
Oak
Glen Park
Lake Merritt
Mosswood
Park
Whole
Foods
Westlake
Middle
School
First
Congregational
Church of
Oakland
First
PresbyterianChurch
Alta Bates
Summit Medical
Center
Kaiser
Permanente
Medical CenterLocal Register of Historic Resources
25th Street Garage District ASI
Upper Broadway/ Auto Row ASI
Waverly Street District ASI
Richmond Avenue District ASI
Project Boundary
Existing Park
Richmond Boulevard District ASI
Adaptive Reuse Priority Areas
figure 11: historic resources & adaptive reuse 0 275 ft 550 f
Iv. commUnIty desIgn
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v. cIrcUlatIon, access & ParkIng
A proposed streetcar would use Broadway as its primary route
Streetscape improvements will be added to streets throughout the District tomake them more attractive and comortable or pedestrians
New Class II bicycle lanes are proposed throughout the District, connectingto acilities like those around Lake Merritt
Overall Circulation ConceptA.
Mobility Options.The primary circulation objective is to support
the unction o the District as a retail destination and pedestrian-riendly mixed use neighborhood by providing balanced multi-
modal access that accommodates sae and efcient circulation
whether walking, bicycling, taking transit, or driving.
Street Connectivity: Connectivity o District streets to thesurrounding street network will be maintained to enhance
walkability, promote greater route choice, and avoidconcentration o vehicle trips onto just one or two streets.
Complete Streets: Existing street right-o-ways will be
redesigned as Complete Streets that better balance travelmodes to accommodate sae, attractive and comortable
movement or all users, including pedestrians, cyclists,transit, and private vehicles.
Transit: The objective is to expand transit use in the Districtby enhancing both acilities and service. Upgraded transitacilities (i.e. shelters, including leaning rails, benches and
pedestrian scaled lighting, and real-time signs that providenext bus arrival inormation) are proposed in conjunction
with redesign o streets (i.e., widening o pedestrian zones).
Free B Shuttle: The Free B connects to the District romDowntown, including the 19th Street BART station. The Plan
recommends expanding current service up to MacArthurBoulevard in order to serve the entire District, and maintain
this important connection with BART and Downtown.
Broadway Streetcar:
Broadway is being studied or apotential streetcar line in the uture. Proposed improvementsto Broadway will preserve right-o-way to accommodate
an in-lane alignment. Preliminary concepts suggest thata Broadway streetcar might have ve stops in the District:
Grand, 24th, 27th, 30th, and Piedmont/Hawthorne.
Bicycle Facilities: The Plan will implement and expand uponrecommendations rom the City o Oakland Bicycle Master
Plan to enhance bicycle use and saety to and through thearea by providing new bicycle acilities such as bike lanes, bike
boxes, cyclist-actuated signals, and waynding signage.
Pedestrian Connections:
In order to promote pedestriansaety and connectivity, improvements such as curb
extensions, reuge islands, demand-actuated signals, andcrosswalk markings, will be made to key intersections
to ensure sae and convenient pedestrian crossings,particularly across major arterial streets such as Broadway,27th Street, and Harrison Street.
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27broadway valdez district specific plan
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figure 12: overall circulation concept
240
680
95
57
185
250
4060
76
477
467
309
433
831,216
1,086
1
1R
72R
51
59
11
12
59a
59
59a
51
851
34THST
TELEGRAPHAV
LEE
ST21STST
VERN
ONST
30THST
RICHMOND
BLVD
SUMMIT
ST
FAIRMOUNT
AV
LENOX
AV
ELM
ST
OAK
LAND
AV
ORANGEST
33RDST
31STST
MONT
ECITOAV
24THST
32NDST
HAWTHORNEAV
ADAM
SST
23RDST
FRISBIEST
PARK
VIEW
TER
SYCAMOREST
KEMPT
ONAV
HAMILTONPL
FRANKLIN
ST
JAYN
EAV
MERRIMACST
MCCL
UREST
RANDWICK
AV
WESTA
LLAV
KAISERPLZ
GARLANDAV
WARREN
A
V
VERNONTER
ANDOVERST
29THST
25THST
22NDST
22NDST
33RDST
SUMMIT
ST
28THST
CROXTO
NAV
24THST
23RDST
28THST
W
EBSTER
ST
WAVE
RLY
ST
29THST
HARRISO
NS
T
27THST
WEB
STER
ST
26THST
28THST
25THST
VA
LLEY
ST
WGRANDAV
30THST
PIEDM
ONTA
V
BROOK
ST
BAY PL
V
ALDEZ
ST
GRANDAV
Adams Park/
Veterans
Memorial
Lake Merritt
Cathedral
of Christ
the Light
Whole
Foods
Westlake
Middle
School
First
Congregational
Church of
Oakland
First
PresbyterianChurch
Alta BatesSummit Medical
Center
Kaiser
Permanente
Medical Center
Mosswood
Park
Oak
Glen Park
abB A R T
19th St.
BART
(0.2 mi)
abB A R T MacArthur
BART
(0.7 mi)
abB A R T
12th St.
BART
(0.5 mi)
Parking Facilities
Existing Parking Structure / Spaces#
Bicycle Facilities
Existing Class IIIa
Proposed Class IIIa
Proposed Bicycle Blvd
Existing Class II
Proposed Class II
Transit
AC Transit Line
Free B Shuttle (Weekend)
Potential Broadway Streetcar
Existing Park/ Greenway
Project Boundary
#
Potential Park/ Greenway
Pedestrian Connections
Existing Pedestrian Path
Proposed Pedestrian Path
Free B Shuttle
Existing Parking Lot / Spaces#
Future Parking Structure / Spaces#
0 275 ft 550 f
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All parking structures should be wrapped with active ground-level uses
Parking garages should maintain a consistent rontage and animate the public realm
Parking structures may be shared and nanced among uses
v. cIrcUlatIon, access & ParkIng
Overall Parking ConceptB.
Parking Management. A ull range o parking management
strategies will be implemented to increase parking acilityefciency through sharing, regulating and pricing in orderto minimize the amount o new parking that needs to be
provided.
Existing Parking Resources: Priority will be given tomaximizing use o existing parking structures, and building
new structures only on an as-needed basis.
Parking Beneft District. A Parking Benet District may be
established to manage and nance parking, in addition tostreetscape improvements.
Parking Ratios. Low overall parking ratios will be
implemented that support a transit-rst district, whilealso allowing or higher parking ratios that support early
retail development, and are then gradually reduced as theareas identity as a retail destination matures and transitservice becomes more convenient and reliable.
Park Once. Parking will be distributed and managedso that it supports a park once strategy and reduces thenumber o short vehicle trips within the area.
Structured Parking: In order to optimize developmentpotential, ensure development o a compact walkable
neighborhood, and protect neighborhood character,District parking will be provided in parking structures. Ata minimum, all parking structures should be wrapped with
active ground-level uses. Where easible, below-grade
parking is encouraged as a strategy to minimize impact onDistrict character.
Parking Access: Entrances to public and private parkingacilities generally will be limited to side streets, or located
to not detract rom pedestrian-oriented retail streets.Curb cuts will be prohibited rom Broadway, except where
unavoidable.
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29broadway valdez district specific plan
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Valdez Triangle Circulation ConceptC.
Pedestrian-Oriented Retail District. The circulation concept or
the Triangle is to efciently get people to the District, but oncethere to encourage walking. Transit and primary vehicular access
deliver people to the edge o the District allowing internal streets
to be reserved primarily or pedestrians and low volumes o localtrafc.
Street Design: A number o design changes are proposedto existing streets to calm trafc, improve bicycle
and pedestrian saety, and enhance the pedestrianenvironment:
Key intersections along 27th Street (i.e., Broadway,-
Valdez and 24th) will be recongured to reduce crossingdistances (e.g., curb extensions), minimize pedestrian/
vehicle conicts (e.g., remove ree right turn lanes), andcreate a stronger connection between the areas north
and south o 27th Street.
The cross-sections o Valdez, 24th, 27th, and Broadway-
will be redesigned to create wider and more attractivelydesigned pedestrian and bicycle acilities (see Figures14 through 17)
Bicycle Facilities: Existing Class II bicycle acilities onBroadway and Grand will be augmented with new ClassII bike lanes on Harrison and 27th Streets and Telegraph
Avenue. Improvements such as bike lanes, bike boxes,bicycle actuated signals, and waynding will be introduced
on Broadway to enhance bicycle use and saety.
Arterial Bicycle Route: The Class IIIa bicycle route proposedon Webster Avenue south o 25th Street will be signed with
a sharrow (a marking on the street surace that indicatesa shared route or bicycles and vehicles) and lower posted
speeds, since adequate right-o-way does not exist to adda ull bike lane.
Free B Shuttle: The Free B service to the Triangle should
be upgraded to seven days a week, rather than the currentweekend-only service, i sta can identiy additional
unding sources.
Transit: Upgraded transit acilities (i.e. shelters, including
leaning rails, benches and pedestrian-scaled lighting, andreal-time signs that provide next bus arrival inormation)should be provided at 24th, 25th, and 28th streets in
conjunction with streetscape improvements on Broadway.
Potential Broadway Streetcar: Street improvements toBroadway will preserve right-o-way to accommodate
possible uture in-lane streetcar use and transit stops atGrand Avenue, 25th and 27th Streets.
Valdez Triangle is included on the Free B Shuttle Route
Existing pedestrian connection at Grand Avenue
Pedestrian Connections: Exclusive pedestrian connections
into Valdez Triangle currently exist across Grand Avenuewest o Harrison Street in the orm o greenways. These
allow pedestrian access to routes leading to Lake Merrittthe Cathedral o Christ the Light, and Downtown.
Parking Facilities: In the near term, emphasis will be placed
on utilizing excess capacity in existing parking structures(i.e., YMCA and 180 Grand) to serve new development
New parking structures will only be built when there isclear demand or additional parking. The location and size
o these structures will be determined by the location andsize o uture development.
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21STST
28THST
FAIRMOUN T
SUMMIT
ST
VERNONST
HAMILTONPL
FRANKLIN
ST
KAISER
PLZ
MONT
ECIT
MERRIMACST
28THST
22NDST
SUMMIT
ST
VALLEY
ST
Adams Park/Veterans Memorial
BROADWAY
23RDST
HARRISON
ST
WEB
STER
ST
BAY
PL
RICHMONDAV
VALDEZ
ST
28THST
26THST
GRANDAV
24THST
TELEGR
APH
AV
VALDEZ
ST
VALDEZ
ST
29THST
WEB
STER
ST
30THST
WGRANDAV
25THST
27THST
WAVERLY
ST
Lake Merritt
Cathedral
of Christ
the Light
Whole
Foods
Westlake
Middle
School
First
Congregational
Church
of Oakland
24THST
First
Presbyterian
Church
240
95
57
1854060
76
1
1R
51
59
851
11
12
abB A R T
19th St.
BART
(0.2 mi)
abB A R T
12th St.
BART
(0.5 mi)
680
477
250
Parking Facilities
Existing Parking Structure / Spaces#
Bicycle Facilities
Existing Class IIIa
Proposed Class IIIa
Proposed Bicycle Blvd
Existing Class II
Proposed Class II
Transit
AC Transit Line
Free B Shuttle (Weekend)
Potential Broadway Streetcar
Existing Park/ Greenway
Project Boundary
#
Potential Park/ Greenway
Pedestrian Connections
Existing Pedestrian PathProposed Pedestrian Path
Free B Shuttle
Existing Parking Lot / Spaces#
figure 13: valdez triangle circulation concept 0 175 ft 350 ft
v. cIrcUlatIon, access & ParkIng
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3broadway valdez district specific plan
v. cIrcUlatIon, access & ParkIng
100 ROW
100 ROW
80
72
10 7.5 5.5 5.511 11 10 11 11 7.5 10
14 11 11 11 11 14
SidewalkSidewalk
SidewalkSidewalkWEST SIDE EAST SIDEBike
Lane
Bike
Lane
Parking/
Bulb
Out
Parking/
Bulb
Out
MedianParkingParking Bike BikeTravel
Lane
Travel
Lane
Travel
Lane
Travel
Lane
Travel
Lane
Travel
Lane
Travel
Lane
Travel
Lane
8 6 6 8
figure 14: broadway (n 27 s.)
Proposed
Existing
Summary o Improvements:
Remove center median in order to widen sidewalks to 14 eet and expand bike lanes to 6 eet
Maintain 11-oot travel lanes to provide or buses and vehicular circulation
Neck-down key intersections with bulb-outs to calm trafc and acilitate pedestrian crossing
Provide a consistent planting o large street trees and attractive pedestrian-scaled lighting
Add transit shelters and acilities at key transit stops
*Final street designs will be determined as part o the Specic Plan ollowing coordination with TSD.
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figure 15: 27th street
v. cIrcUlatIon, access & ParkIng
80
8-10 8-1019 11 11 4+(Variable)
11 11 19
12-14 8-1011 11 6 -10 11 11 88 66
102-106 ROW
102-106 ROW
86
Travel
Lane
Parking &
Travel Lane
Parking &
Travel LaneSidewalk Sidewalk
SidewalkMedian/
Bioswale/
Turn Lane
SidewalkBikeBike
Travel
Lane
Travel
Lane
Travel
Lane
Travel
Lane
Travel
Lane
Travel
Lane
Travel
Lane
Median
SOUTH SIDE NORTH SIDEParking/Bulb
Out
Parking/
Bulb
Out
(Variable)
Proposed
Existing
Summary o Improvements:
Reduce the number o travel lanes rom 6 to 4 (plus let-turn lanes at intersections)
Add 6-oot bike lanes and 8-oot parking lanes to both sides o street
Widen median to 6-10 eet to accommodate more robust landscaping, possible stormwater treatment (raingarden), and center turn lane at intersections
Widen sidewalks on the south side to 12-14 eet to better serve new retail
Add bulb-outs and remove ree-right turn lanes at intersections to calm trafc and acilitate pedestrian crossing
*Final street designs will be determined as part o the Specic Plan ollowing coordination with TSD.
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33broadway valdez district specific plan
9 9
15 157.5 7.510.5
36
10.5
48
Sidewalk Sidewalk Parking
Bulb
Out
Parking
Bulb
Out
Travel
Lane
Travel
Lane
WEST SIDE EAST SIDE
66 ROW
66 ROW
Bulb-out
v. cIrcUlatIon, access & ParkIng
figure 16: valdez street
Proposed
Existing
Summary o Improvements:
Widen sidewalks to 15 eet to accommodate pedestrian ow, street trees, and other streetscape amenities
Add bulb-outs at key intersections to calm trafc and acilitate pedestrian crossing. Bulb-out will include space or an
additional row o trees which will urther enhance pedestrian realm.
Provide a consistent planting o large street trees
Provide attractive pedestrian-scaled lighting
*Final street designs will be determined as part o the Specic Plan ollowing coordination with TSD.
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10 45 10
14.5 7.5 7.510.5 10.5 14.5
65 ROW
65 ROW
Travel Lanes with
Parking on both sides
Sidewalk Sidewalk
Sidewalk Sidewalk Travel
Lane
Travel
Lane
37
SOUTH SIDE NORTH SIDEParking/Bulb
Out
Parking/
Bulb
Out
v. cIrcUlatIon, access & ParkIng
figure 17: 24th street
Proposed
Existing
Summary o Improvements:
Widen sidewalks to 14.5 eet to accommodate pedestrian ow, street trees, and other streetscape amenities
Add bulb-outs at key intersections to calm trafc and acilitate pedestrian crossing.
Provide a consistent planting o large street trees
Provide attractive pedestrian-scaled lighting
*Final street designs will be determined as part o the Specic Plan ollowing coordination with TSD.
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v. cIrcUlatIon, access & ParkIng
North End Circulation ConceptD.
Street Design: A number o design changes are proposed
to existing streets to calm trafc, improve bicycle saety,and enhance the pedestrian environment:
Key intersections along Broadway (i.e., 29th, 30th, and-Hawthorne/ Piedmont) will be recongured to calmtrafc and enhance pedestrian crossings.
The cross-sections o Broadway, Piedmont, 29th and 30th-streets will be redesigned to create more generous and
attractively designed pedestrian zones and integraterain gardens and other green stormwater acilities (see
Figures 19 through 21)
An extension o Brook Street rom 30th to 29th Street in-
conjunction with redevelopment o the Grocery Outletsite is encouraged to enhance District connectivity,particularly or pedestrians and bicyclists.
Bicycle Facilities: Existing Class II bicycle acilities onBroadway will be augmented by additional Class II lanes
on Piedmont Avenue, 27th Street, and north on Broadway.Improvements such as enhanced bike lanes, bike boxes,bicycle actuated signals, and waynding will be introduced
along Broadway to improve bicycle use and saety.
Bicycle Boulevard: The Class IIIB bicycle boulevard on Webster
and 29th will be signed with shared lane bicycle stencils (akasharrows).
Free B Shuttle: The Free B service should be extended up
to the North End and upgraded to provide everyday service, ista can identiy additional unding sources.
Transit: Upgraded transit acilities (i.e. shelters, including
leaning rails, benches and pedestrian-scaled lighting, and real-time signs that provide next bus arrival inormation) should
be provided at 28th, 29th, 30th and Hawthorne/Piedmont inconjunction with streetscape improvements on Broadway.
Potential Broadway Streetcar: Street improvements to
Broadway will preserve right-o-way to accommodatepossible uture in-lane streetcar use and transit stops at
30th and Hawthorne Street/Piedmont Avenue.
Pedestrian Connections: Pedestrian circulation will beenhanced by the proposed east/west pedestrian street
linking Webster and Broadway through the long blockbetween 30th Street and Hawthorne Avenue, and theproposed pedestrian trail along Glen Echo Creek between
Oak Glen Park and 29th Street.
Parking Facilities: IIn the near term, emphasis will be
placed on utilizing potential excess capacity in existingparking structures (i.e., Webster Medical Ofce Buildingand Summit Alta Bates) to serve new development. New
parking structures will only be built i there is clear demandor additional parking.
Pedestrian crossings may be added at key intersections to calm trac
Webster St will be signed as a Bicycle Boulevard
A mid-block pedestrian connection between 30th and Hawthorne Streets
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city of oakland
477
467
309
83
1,086
433
1,216
51
59
59a
59
59a
51
851
11
12
abB A R T MacArthur
BART
(0.7 mi)
34THST
SUMMITST
28THST
ELM
ST
HARR
ISON
ST
FAIRMOUNTAV
TELE
GRAPHAV
HAWTHORNEAV
FRISBIEST
OAKL
AND
AV
ORANGEST
HAMILTONPL
MCCLU
REST
GARLANDAV
ANDOVER
ST
SUMMITST
FRISBIEST
29THST
BROADWAY
WEBSTE
RS
T
27THST
PIEDM
ONTA
V
BROOKST
RICH
MOND
BLVD
RANDWICK
AV
CROXTO
NAV
HAWTHORNEAV
30THST
Oak
Glen Park
26THST
VALDEZ
ST
Alta Bates Summit
Medical Center
Kaiser Permanente
Medical Center
Mosswood
Park
29THST
30THST
(SEE FIGURE 13 FOR
VALDEZ TRIANGLE
CIRCULATION CONCEPT)
Parking Facilities
Existing Parking Structure / Spaces#
Bicycle Facilities
Existing Class IIIa
Proposed Class IIIa
Proposed Bicycle Blvd
Existing Class IIProposed Class II
Transit
AC Transit Line
Free B Shuttle (Weekend)
Potential Broadway Streetcar
Existing Park/ Greenway
Project Boundary
#
Potential Park/ Greenway
Pedestrian Connections
Existing Pedestrian Path
Proposed Pedestrian Path
Free B Shuttle
Existing Parking Lot / Spaces#
Future Parking Structure / Spaces#
figure 18: north end circulation concept 0 175 ft 350 ft
v. cIrcUlatIon, access & ParkIng
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37broadway valdez district specific plan
Parking &
Travel Lane
Parking &
Travel LaneSidewalk Sidewalk
Sidewalk SidewalkTravel Lanes
12 12
12 248 max. 8 max. 12
20 20
64 ROW
40
64 ROW
40
SOUTH SIDE NORTH SIDEParking/Bulb Out
Parking/
Bulb Out
v. cIrcUlatIon, access & ParkIng
figure 19: 29th street
Proposed
Existing
Summary o Improvements:
Maintain existing 12-oot sidewalk widths to accommodate pedestrian ow and amenities
Maintain existing curb-to-curb cross-section, but stripe to provide 8-oot parking lanes and 12-oot travel lanes
Add bulb-outs at key intersections to calm trafc, acilitate pedestrian crossing, and accommodate rain gardens andother landscape eatures to aid in stormwater management
Provide a consistent planting o street trees
Provide attractive pedestrian-scaled lighting
Designate as a Bicycle Boulevard and add sharrows to indicate shared use between bicycles and vehicles in the travel lane
*Final street designs will be determined as part o the Specic Plan ollowing coordination with TSD.
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Parking &
Travel Lane
Parking &
Travel LaneSidewalk Sidewalk
Sidewalk Sidewalk Travel LanesParking/Bulb-
Out
Parking/
Bulb-
Out
8-14 8-14
Varies
(8 min)
Varies
(8 min)
18-247-8 7-8
16-18 16-18
Varies
(58-62 ROW)
Varies(58-62 ROW)
(32- 40 )
Varies(32-40 )
SOUTH SIDE NORTH SIDE
Varies
v. cIrcUlatIon, access & ParkIng
figure 20: 30th , hawthorne, and 34th streets
Proposed
Existing
Summary o Improvements:
Maintain existing sidewalk widths and existing curb-to-curb cross-section
Add bulb-outs at key intersections to calm trafc, acilitate pedestrian crossing, and accommodate rain gardens
and other landscape eatures to aid in stormwater management
Provide a consistent planting o street trees
Provide attractive pedestrian-scaled lighting
*Final street designs willbe determined as part othe Specic Plan ollowingcoordination with TSD.
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v. cIrcUlatIon, access & ParkIng
11 826 26
48
52
109 66 988 10
Sidewalk Sidewalk Parking/
Bulb-
Out
Parking/
Bulb-
Out
Travel
Lane
Travel
Lane
Bike
Lane
Bike
LaneWEST SIDE EAST SIDE
Parking &
Travel Lane
Parking &
Travel Lane
71 ROW
66 ROW
Sidewalk Sidewalk
figure 21: piedmont avenue
Proposed
Existing
Summary o Improvements:
Widen sidewalks on both sides o street to 9 eet to better accommodate pedestrian ow and amenities
Re-stripe street cross-section to provide 8-oot parking lanes, 6-oot bike lanes, and 10.5 travel lanes in each direction
Provide a consistent planting o street trees
Provide attractive pedestrian-scaled lighting
Add bulb-outs at key intersections to calm trafc, acilitate pedestrian crossing, and accommodate rain gardens andother landscape eatures to aid in stormwater management
*Final street designs will be determined as part o the Specic Plan ollowing coordination with TSD.
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vI. ImPlementatIon aPProach and strategIes
As previously noted, the vision or the Broadway Valdez District isaced with many challenges, some inherent to the area and somerelated to the broader economy. As a result, implementation o
the vision or the District is projected to occur incrementally.The challenge in this period o limited resources and cautious
development is to identiy strategic near-term actions that canbe taken to better position the area or uture development by
contributing to the areas appeal and value.
In order to build on the energy being generated by the arts anddining scenes in the adjoining Uptown and Garage Districts, the
strategy is to concentrate near-term investments in the ValdezTriangle, particularly along the Broadway and Webster Street
corridors between Grand Avenue and 26th Street. The ocuso these near-term actions should be to activate the area and
enhance its physical character.
Near Term StrategiesA.
Extending the Lake Merritt/Downtown Community
Benefts District: Currently Downtown Oakland and the
Lake Merritt/Uptown areas are part o community benetdistricts that provide security and maintenance o theshared public realm through a property tax assessment paid
by property owners in the area. By extending this boundaryto include the Triangle, it would provide a mechanism or
improving the areas saety and cleanliness.
Arts and Entertainment District: An Arts andEntertainment Overlay District could be created or the
area along Broadway rom Grand Avenue to 28th Street,to incentivize new arts and entertainment type uses by
loosening regulations related to things such as outdoordining and hours o operation.
Designing or Saety: Creating a sense o saety in
the District is essential or successul redevelopment. Thereore, principles o Crime Prevention Through
Environmental Design (CPTED) should accompany alldesign recommendations. Near-term improvements mayinclude pedestrian-scaled lighting, street trees that are
well-maintained and appropriately-scaled, and landscapingthat presents an open and obstacle-ree public realm. For
long-term redevelopment, design guidelines will ensurethat the built environment addresses the public realm and
puts eyes on the street.
Public Art: Public art may be included in a variety o waysand is a commonly-used strategy or generating interest,
adding visual appeal, and contributing district identity.Public art can be either temporary or permanent, and
can take many orms including sculpture, murals, streeturniture, water eatures, video, and even perormance.
Temporary Events: Temporary events such as estivals,
gatherings o mobile ood vendors, armers markets, andcrat airs are excellent vehicles or drawing attention and
activity to the District and establishing an identity or the
Pop-up Food Vendor, San Francisco, CA
Temporary Event in Vacant Lot, Williamsburg, New York
area which will make it more appealing or permanent
development. Several large parking lots located alongBroadway and Webster would be ideal locations or suchevents, and could be coupled with temporary street closures
to provide additional space and engage existing businesses
Pop-up Storeronts: Visible and attractive storeronts line
Broadway and side streets within the District, yet many othem are vacant. These storeronts oer the ideal spaces otemporary use by vendors that may not have the means to open
a permanent business, or or the exhibition o student work, artwork, or other civic displays. This can help generate buzz within
the area and encourage longer-term development.
Public Space Enhancement: The existing plazas onBroadway at 25th and 27th streets represent opportunities
to make public space improvements that can contribute tothe areas identity and provide spaces or public gathering
Such improvements should ocus on making these spacesmore comortable and accommodating or people, and
shit the identity away rom automobile sales.
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vI. ImPlementatIon aPProach and strategIes
figure 22: short term strategies - valdez triangle 0 175 ft 350
27THST
21STST
28THST
FAIRMOUN
SUMMIT
ST
VERNONST
HAMILTONPL
FRANKLIN
ST
KAISER
PLZ
MON
TECIT
MERRIMACST
28THST
22NDST
SUMMIT
ST
VALLEY
ST
Potential Mural Location
Existing Business/
Activity Generators
Project Boundary
Short-term Strategy Focus Area
Public Plaza
Streetscape Improvements
Adaptive Reuse
Parking Lots to be Activated
with Temporary Events
Potential Temporary Event
Street Closure
23RDST
HA
RRISON
ST
WEB
STER
ST
BAYP
L
RICHMOND
AV
28THST
26THST
GRANDAV
24THST
TELEGRAPH
AV
VALDEZ
ST
VALDEZ
ST
29THST
WEB
STER
ST
30THST
WGRANDAV
25THST
27THST
WAVERLY
STB
ROADWAY
Lake Merritt
Cathedral
of Christ
the Light
Whole
Foods
First
Congregational
Church
of Oakland
First
Presbyterian
Church
Westlake
Middle
School
Adams Park/
Veterans Memorial
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(e.g., curb extensions, reuge islands, lighting, etc.) andenhanced transit stops (e.g., shelters, seating, signageetc.). Bicycle use can be enhanced by adding in-stree
enhancements such as painted bike lanes and bike boxesand adding acilities or bike parking.
Parking Beneft District: A Parking Benet District maybe established that can help manage and nance parkingresources and nance streetscape improvements that
promote walking, cycling and transit use, such as sidewalkscurb ramps, and bicycle lanes.
Public Parking: Contributing to the unding o a centralizedpublic parking garage could catalyze new development inthe District while also supporting a park once strategy
and creation o a pedestrian-oriented environment.
Broadway Streetcar: Re-introducing streetcar serviceto Broadway would demonstrate not only a signicant
commitment by the City to the Broadway corridor, but wouldalso improve access to the area and contribute to establishing
a unique new identity or the Broadway Valdez District.
Transit Facilitiy, Portland, OR
Bike Box Bicycle Facility, San Francisco, CA
Parklets: Not all public space improvements need to be
permanent. The current trend o using public parkingspaces to create parklets that provide additional publicoutdoor seating is an excellent way to promote pedestrian
activity and enhance neighborhood character by providingpleasant places