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An Aspiring Journey

After Sustainable Positioning..

Branding Portfolio

Logging In As

Name: Muhammad Abdullah- Al-MamunCurrent Position: Executive (Brand), Hygiene DivisionStarted from: Inpace Management Services Ltd.Checked in: Bitopi Advertising Ltd.Desire for: Larger ground, greater opportunity..

Life @ Bashundhara Group

 

Position: Brand Executive

Brand in charge: Bashundhara Baby Diaper

Responsible for:1.Plan, develop strategies and execute marketing activities to establish and maintain brand

presence of Bashundhara Baby Diaper.

2.Creating and sustaining a brand image of Bashundhara Baby Diaper.

3.Coordinating the brand planning and maintaining the standard of communication

activities4.Supervise and coordinate activities of enlisted advertising agency/event and activation team involved in the brand positioning of the brand.5.Develop sales tools and collaterals 6.Oversee advertising and media planning

TVC

Brand: Bashundhara Baby DiaperCampaign: Bashundhara Diaper, Shishur Odhikar

RDC

Brand: Bashundhara Baby DiaperCampaign: Bashundhara Diaper, Shishur Odhikar

Press Ad

Daily Health Post

Special Day Post

Promotional Event

Event: Bashundhara Baby Diaper Lunch Meeting, 2016Venue: International Convention City Bashundhara

Activities on focus

Countrywide shop sign branding Installation and branding of breast-

feeding room with diaper changing provision in Bashundhara City Shopping Mall.

Inauguration and Celebration of Bashundhara Diaper Day

Bashundhara Diaper Lunch Meeting 2016

Bashundhara Diaper National Sales Meeting 2016

Activities Under Progress

Website for Bashundhara Baby Diaper (Website launch with integration)

Community Partnering (Breast Feeding Room with Diaper Changing Provision) with Marie Stopes Bangladesh

Special Launch of Bashundhara Pull-up (Pant system diaper)

In-store Branding at Unimart superstore

Good to know

(Bashundhara Diaper: Before 2015)

Brand identity- Vague. Category membership- Unavailable. Brand guideline- Absent. Facebook fan page with non-

responsive nearly 4k members available.

ATL channel exposure- Unplanned and Below average.

BTL channel exposure- Low. Sales curve- Very much unstable.

Brand identity- Clear and focused. Category membership- Fair. Brand guideline- Certain and flexible

to special adaptation. Facebook fan base- 154k interactive

members online. ATL channel exposure- Planned and

Average. BTL channel exposure- Fair. Sales curve- Stable with identified

pattern/trend.

Proud to show

(Bashundhara Diaper: 2017)

Life @ Bitopi

Positon Held: Creative CopywriterKey Account: Robi Axiata Ltd.Supporting Accounts: bKash, BEOL, Arla, DanoWas Responsible for: Concept Development, Creatives Alignment for Strategic Route & Platform, Storyboard Design & Development, Copy Writing for all forms Deliverables.

Campaigns On The Lime

Khoroch Joto Point TotoShareMyNetDhonnobaad

Notun Innings OfferEk Desh Ek Team Ek Odommo Network

TVC

Client: RobiCampaign: Ek Desh Ek Team Ek Odommo Network

TVC

Client: RobiCampaign: Champion Internet

TVC

Client: RobiCampaign: Notun Innings offer

TVC

Client: RobiCampaign: Share My Net

RDC

Client: RobiCampaign: Notun Innings offer

RDC

Client: RobiCampaign: Share My Net

Press

Client: RobiCampaign: Dhonnobad

Press

Client: RobiCampaign: Dhonnobad

Press

Client: RobiCampaign: Dhonnobad

Press

Client: RobiCampaign: Notun Innings Offer

Social Post

Client: RobiCampaign: Ban Vs SA After match Celebration

Social Post

Client: RobiCampaign: Ban Vs SA After match Celebration

Billboard

Client: RobiCampaign: Notun Innings Offer

Billboard

Client: RobiCampaign: Notun Innings Offer

Native Advertising

Client: RobiCampaign: Dhonnobad Eid Supplement

Native Advertising

Client: RobiCampaign: Dhonnobad Eid Supplement

Life @ Protishabda

Accounts Managed: Nestle, ACI, Akij Group, Dhaka Tobacco Industries, T.K. Group.

Was Responsible for: Concept Development, Strategic Planning (For Pitch Presentation), Campaign Design & Planning (ATL, BTL, TTL), Copy Writing for all forms Deliverables.

Position Held: Strategic Planner & Copywriter (Freelance/Part-time)

Brand: Maggi Client: Nestle BangladeshCampaign: Real Mom

TVC

Brand: Maggi Client: Nestle BangladeshCampaign: Real Mom

TVC

Brand: Maggi Client: Nestle BangladeshCampaign: Real Mom

TVC

Brand: Brush-up Client: Anfords BangladeshCampaign: Making Friends

TVC

Brand: Briton Client: Dhaka Tobacco Industries (DTI)

Corporate AV

RDC

Brand: ACI Aerosol Client: ACI

Press

Brand: ACI Aerosol Client: ACI

Press

Brand: ACI Aerosol Client: ACI

PressBrand: Nestle Client: Nestle Bangladesh

Press

Brand: Smart Client: ACI

Press

Brand: Smart Client: ACI

Pay off line

Brand: Pusti Client: T.K Group

Life @ Inpace Management Services Ltd.

 

Position Held: Executive (PR & Market Communication)

Key Account- HP, Dell, Intel

Was responsible for:-Branding / Media /Creative

-Media Planning for Advertisement

-Media tracking of Clients and competitors

-Client vs. Competitor analysis

-Preparing PR and contact with the media

-Program Management

-Media Management

-Creative & production liaison.

Campaigns On Focus

Campaign/Event Client

Launching program for Dell Bangladesh in 2010

Launching program for Belkin Laptop accessories

Launching program for E-scan Antivirus

HP Annual Dealers’ Meeting 2010

Heartiest Gratitude

After your valuable time

&

Consideration