Make Digital Images Work For YouOlympic Peninsula Tourism Summit

October 14, 2009

Keven ElliffWindridge Solutionswww.kevenelliff.com

keven@kevenelliff.com

Let’s take a trip to the Optometrist

Which is better?

Great Images Make a Great Deal of DifferenceThe right photo confirms that what you are

selling is real

Photos trigger emotionsPhotos that illustrate benefits increase

conversionsTransference – “it could be ME”

What is a Great Photo?Consistent with your marketing objectivesImpactfulUnclutteredAppropriately sizedElicits desired emotional impact

Example: Arizona Highways

Example: Windsor, Ontario

How Do You Acquire Great Photos?Take them yourself

Be excellentGood cameraGet objective opinions

How Do You Acquire Great Photos?Buy them stock

Istockphoto.comShutterstock.comBigstockphoto.comFotosearch.com

How Do You Acquire Great Photos?Hire it out

You can art-directGet exactly what you wantDevelop a good long-term relationshipBe demanding

How Do You Acquire Great Photos?Use the web

Make sure you have appropriate usage rights

flickr.com Advanced Search Creative Commons

Licenseimages.google.com

Advanced Search

How Do You Select Great Photos?What is your goal?Put yourself in your customer’s shoesDon’t use it just because you like it – get

confirmation

How Do You Select Great Photos?Look for

QualityGood proportionsRelevanceSubject is immediately recognizableIn focusWell-litVivid color

How Should I Use Great Photos?Mesh with your overall brandingCrop as neededSize mattersOptimize for download and/or printingDon’t use too many

How Do I Manage My Photos?Think 1, 3, 5, 10 years from now

StorageSearchability

Do you LIKE managing photos?How do you think?

FoldersTagsGalleries/Albums

Do you use a Mac, or Windows, or Web?

How Do I Manage My Photos?Mac

LightroomiPhotoFolders with

FinderWeb solutions

How Do I Manage My Photos?Windows

LightroomWindows Photo

Gallery (vista)Windows Live

Essentials (xp)Folders with

Windows Explorer

Web Solutions

How Do I Manage My Photos?Web solutions

Picasa (integrates locally)Flickr

Back Up. Again. And Again.External harddriveOnline-backup

JunglediskMozy

Make Digital Images Work For YouOlympic Peninsula Tourism Summit

October 14, 2009

Keven ElliffWindridge Solutionswww.kevenelliff.com

keven@kevenelliff.com