Goebel Media Group

MAKE YOUR WEBSITE

WORK HARDER FOR YOU

www.goebelmedia.com

OUR GOALS

1) Getting people to your site2) Convert traffic into customers3) Turn your e-commerce site into

your best salesman

HOW SEARCH WORKS

WRITING FOR THE WEB

• Give users a call to action

• Short paragraphs with clear information

• Keyword density

• Contextual links

IMPORTANCE OF REGULAR UPDATES

• Updating your site with promotions and/or special events

• Online calendar

• Blog

• Feed from social networking sites such as Twitter

SOCIAL NETWORKING

• Facebook, LinkedIn, Twitter, Flickr, YouTube, Industry-Specific Social Networks

• Destination sites

• Incoming links

• High ranking

• Communicate with customers

FREE DIRECTORIES

• Merchant Circle, Kudzu, Yelp, DMOZ

• Incoming links

• Get fed into other services such as Google Maps, Yahoo Local, and Bing Local.

PROMOTING YOUR SITE

• Promote your site offline on – Brochures– Business cards– Yellow Pages– Traditional advertisements

TURNING TRAFFIC INTO CUSTOMERS

• Using Google Analytics

• No content more than 2-3 clicks deep

• Call to action

• Landing pages

• Ecommerce

WHY ECOMMERCE?

• “The silver lining in the cloud of the global recession is that Web businesses are certain to fare better than their offline counterparts as consumers continue to shift their daily activities online.”

• Online sales growth rate continues its upward trend by as much as 13% per year.

-Forrester Research

MANAGING YOUR ECOMMERCE SITE

• Run the right shopping cart• Product descriptions• Change Special Promotions Frequently• Create Cross Promotions• Use Google Base/Google Product Search• Offer Free Shipping as much as possible• Create a discount/clearance section• Clarify order deadline• Link advertisements to specific pages

QUESTIONS?

Google Search Results