Workshop: Make your website work harder
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Make your website work smarter
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Marketing workshop presentation slides for our event with Zeald - Make your website work harder. See the presentation recording via YouTube - https://www.youtube.com/watch?v=er8l7Vp3vUY
Transcript of Workshop: Make your website work harder
Make your website work smarter
Who are your customers?
How do customers find you?What do your customers look
like?
Ideal Customer ProfileSegments
Rules for Building Web Traffic
1. Find your prospects2. Draw them to the site
3. Refer to 1
A niche sports brand
WebsiteHome Page
Facebook Page
We Made 3 Changes
1. Increase posting frequency2. Make website the destination3. Re-purpose content
The Results
The Results
How we did it
1. Automatic Posting2. Simpler Like Us Button3. Facebook Popup4. Horizontal Sharing Toolbar5. 1Click Social Picture Sharing 6. Floating Sharebar7. Mobile Plugin
News Page Lightbox
Final Results
Likes rose 400 – 550 in 2 weeks1 year later FB Likes <2,000
Health and Safety executives
Target purchasing decision makers
Buy mailing list
Website landing page
The Results
35 senior managers70 samples$$$ sales
User testimonialsNew Customers
