Post on 30-Nov-2014
description
processe
s
55 main ER processes main ER processes
1. Market research2. ER principles3. Product development4. Partnership establishment5. Partnership delivering
Market researchMarket researchGoal #1: Carry out market research for ER target creationPrinciples for target creation
LC needs evaluation based on timeline
Companies’ choice• Big international and Russian companies (not as a rule) with
a well-known brand• Youth oriented companies• Socially responsible companies• Current or past TN-takers• Companies, where your alumni, returnee, friends work
ER principlesER principlesGoal #2: Review/Create ER principles in LC
Every member should know basics about ER productsOnly VPER and CRM can work with main local partnersWith PBoX partners works OC ERAll contacts with companies should be in CRM systemOC ER can reach local partner for his PBoX only through VPERAll national partners can be reached only through MC ER team
Product developmentProduct developmentGoal #3: Review existing product portfolio, develop new products and align it to brand
Product developmentProduct developmentGoal #4: Differentiate your product
Main spheres of cooperationAccess to Youth Leadership conferences
Partnership launchSpecial program
Youth Opinion SurveyFocus group
Employer Branding Promotion campaignVirtual sources of communicationExcellence Awards
Special Events for Partners Annual ReportAlumni event
Corporate Social Responsibility
CoachingMentoringPBoXes’ support
Product developmentProduct developmentGoal #5: Make your product value-based
Product developmentProduct developmentGoal #6: Review and develop pricing policy
Product developmentProduct developmentGoal #7: Create partnership proposal
To be included:About AIESECAim of cooperationOur productsCalendar of eventsEndorsementsContactsNegotiation
Product developmentProduct developmentGoal #8: Review and develop partnership structure
Product developmentProduct developmentGoal #8: Review and develop partnership structure
Product developmentProduct developmentGoal #9: Create raising plan for the whole year
June July August September March April
500 1500 1000
PwC 2700
E&Y 4000
Co3 300
Co4
Co5
Co6 300
Co7
Co8 750
Co9
Partnership establishingPartnership establishingGoal #10: Start partnership establishing process according to raising plan
1. Letter, fax, mail2. Call3. Meeting
Ice-breakingAgenda presentationAIESEC presentationQuestions to the companyConnection with AIESECOur proposalNegotiationNext steps
4. Letter after meeting
Partnership deliveryPartnership deliveryGoal #11: Create partnership development plan
Partnership deliveryPartnership deliveryGoal #12: Ensure proper servicing and Partnership Development Plan execution for each partner
Partnership Development PlanInform your partners beforehand each activity (1 month before – min)
Always fulfill your promises!
Event and end-of-year reports-Description-Pictures-Work done-Participants mentions
RAM – Remember About Me-Newsletters-Invitations-Cooperation ideas
Try to involve your partners in AIESEC as much as you can
55 main ER processes main ER processes
1. Market research2. ER principles3. Product development4. Partnership establishment5. Partnership delivering
ER cycleER cycle