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55 main ER processes main ER processes

1. Market research2. ER principles3. Product development4. Partnership establishment5. Partnership delivering

Market researchMarket researchGoal #1: Carry out market research for ER target creationPrinciples for target creation

LC needs evaluation based on timeline

Companies’ choice• Big international and Russian companies (not as a rule) with

a well-known brand• Youth oriented companies• Socially responsible companies• Current or past TN-takers• Companies, where your alumni, returnee, friends work

ER principlesER principlesGoal #2: Review/Create ER principles in LC

Every member should know basics about ER productsOnly VPER and CRM can work with main local partnersWith PBoX partners works OC ERAll contacts with companies should be in CRM systemOC ER can reach local partner for his PBoX only through VPERAll national partners can be reached only through MC ER team

Product developmentProduct developmentGoal #3: Review existing product portfolio, develop new products and align it to brand

Product developmentProduct developmentGoal #4: Differentiate your product

Main spheres of cooperationAccess to Youth Leadership conferences

Partnership launchSpecial program

Youth Opinion SurveyFocus group

Employer Branding Promotion campaignVirtual sources of communicationExcellence Awards

Special Events for Partners Annual ReportAlumni event

Corporate Social Responsibility

CoachingMentoringPBoXes’ support

Product developmentProduct developmentGoal #5: Make your product value-based

Product developmentProduct developmentGoal #6: Review and develop pricing policy

Product developmentProduct developmentGoal #7: Create partnership proposal

To be included:About AIESECAim of cooperationOur productsCalendar of eventsEndorsementsContactsNegotiation

Product developmentProduct developmentGoal #8: Review and develop partnership structure

Product developmentProduct developmentGoal #8: Review and develop partnership structure

Product developmentProduct developmentGoal #9: Create raising plan for the whole year

June July August September March April

500 1500 1000

PwC 2700

E&Y 4000

Co3 300

Co4

Co5

Co6 300

Co7

Co8 750

Co9

Partnership establishingPartnership establishingGoal #10: Start partnership establishing process according to raising plan

1. Letter, fax, mail2. Call3. Meeting

Ice-breakingAgenda presentationAIESEC presentationQuestions to the companyConnection with AIESECOur proposalNegotiationNext steps

4. Letter after meeting

Partnership deliveryPartnership deliveryGoal #11: Create partnership development plan

Partnership deliveryPartnership deliveryGoal #12: Ensure proper servicing and Partnership Development Plan execution for each partner

Partnership Development PlanInform your partners beforehand each activity (1 month before – min)

Always fulfill your promises!

Event and end-of-year reports-Description-Pictures-Work done-Participants mentions

RAM – Remember About Me-Newsletters-Invitations-Cooperation ideas

Try to involve your partners in AIESEC as much as you can

55 main ER processes main ER processes

1. Market research2. ER principles3. Product development4. Partnership establishment5. Partnership delivering

ER cycleER cycle