Disrupting The Status Quo

3

We Disrupt Because Aviation Is Very Set in its Ways…

Focus.

Challenge.

Experiment.

Iterate.

Engage.

The Breakthrough

Customer Insight

Breakthrough Performance

Operating Cost per Available-Seat-Kilometer

9.7

1.8

3.7

3.3

8.2

3.64.0

14.6

Fuel:

Non-Fuel:

NUMBER OF PASSENGERS (‘000)

Stimulate New Demand

MELBOURNE TAIPEI SEOUL PERTH

362

688

350

655

229

519

223

450

+90% +87% +126% +102%

Branding: The Difference

8

Think Differently. Defy Conventions.

9Make Mistakes. Course Correct.

Empty Seat Option

10Make Mistakes. Course Correct.

Quiet Zone

Make Mistakes. Course Correct.

‘A Culture of Thinking Differently

• Clear Sense of Purpose

• Open and Engaged Organisation

• Bias For Action/No Fear of Failure

• Growth Opportunities

Clear Sense of Purpose

Now Everyone Can Fly Xtra Long

US$ 1 billion revenue in 5 years

2 US cents Operating Cost/ASK

3 out of 4 hours the plane is in the air

4 out of 5 seats are filled with happy guests

Size

Affordability

Reliability

Convenience

Open and Accessible

Growth Opportunities

Khun Nod

Miss Universe Thailand 2005

Pilot, Airbus A320

16

Everest Summit 21 May 2011

Believe The Unbelievable.

Dream The Impossible.

Never Take No For An Answer.