Post on 12-Jul-2015
GROWTH HACKING
Neil Patel Join the KISSmetrics team! kissmetrics.com/careers
@neilpatel
!“Growth is important, and most great companies take it seriously.”
Adam Nash
HTTP://KISS.LY/ANASHNOTES
HOW DO YOU REACH YOUR Customers?HTTP://KISS.LY/KISSBLUEGLASSLA2012
CHANNELS GET CROWDED Fast!
HTTP://KISS.LY/DREWDROPBOX
Google AdWords Cost per acquisition: $233-
$388 For a $99 product.
Fail.
Distribution Hacks
Five strategies for distribution
Integrations
Work Emails
Embeds
Powered By
Free Stuff
Integrations
DOWN WIT’
O.P.P.OTHER PEOPLE’S PLATFORMS
Shopify has 30,000+ businesses
Salesforce has 100,000+ businesses
Box has 120,000+ businesses
37signals has 150,000+ businesses
Yammer has 200,000+ businesses
Constant Contact has 400,000+ businesses
Github has 1,900,000+ people
MailChimp has 2,000,000+ people
Google Apps has 4,000,000+ businesses
FreshBooks has 4,500,000+ people
Google Analytics has 30,000,000+ accounts
Evernote has 30,000,000+ people
Dropbox has 50,000,000+ people
How to optimize integrations
Integrations make your product better
Measure your conversions and revenueDiscover valuable integrations
Ask users about integrations
Make your partner pages awesome
Work Emails
Work Emails
How to optimize “Work Emails”
Optimize on-boarding
Show people who they should follow
Utilize invitations during on-boarding
Measure # of people in every companyDiscover the engaging interactions
Embeds
How to optimize embeds
Why should people embed?
Make it as easy as possible to embed
Track how well your embeds convert
Test relevant call to actions
Optimize for search but don’t obsess
Powered By
Powered By
How to optimize “Powered By”
What are you Powering?
Test the copy of your call to action
Test and optimize your landing pages
Track views, clicks, conversions and LTVMeasure individual effectiveness
Free Stuff
Free Stuff
HTTP://WWW.HUBSPOT.COM/INBOUND-MARKETING-KIT/
How to optimize free tools
Map to customer decision making
Think about what you can repurpose
Educate your prospects
Test your ideas minimally (ghetto)
Measure and optimize revenue
FIGURE OUT WHAT’S BEST FOR Your Product
YOU HAVE No Excuses
$
We’re hiring. Join our team!
kissmetrics.com/careers
Neil Patel npatel@kissmetrics.com