Meet Magento PL 2015

Magento Solution Partner Program The Good, The Bad and The Ugly

Aron Stanić, Inchoo

Meet Magento PL 2015

About me

Meet Magento PL 2015

• 6 yrs leading sales processes at Inchoo

• in close touch with clients and Magento

• MCSS

• #RealMagento enthusiast

About me

Meet Magento PL 2015

Solution Partner ≠

Reseller PartnerMagento today

Meet Magento PL 2015

Magento is a great eCommerce platform.

Meet Magento PL 2015

26% of the eCommerce market share in the Alexa Top 1 Million.

Hivemind’s April 2015 Report

Meet Magento PL 2015

240.000+ customers

200+ solution partners 5.000+ certified experts (dev+business)

Meet Magento PL 2015

What makes all this possible?

Meet Magento PL 2015

Community of amazing individuals and companies.

Meet Magento PL 2015

Solution Partner ≠

Reseller PartnerWhat’s next?

Meet Magento PL 2015

Meet Magento PL 2015

Code gets a huge revamp ✓ Connect does too ✓

What’s new with Magento 2?

Meet Magento PL 2015

Something’s missing, though…

Meet Magento PL 2015

Solution Partner ≠

Reseller Partner

Magento Solution Partner Program

Meet Magento PL 2015

Meet Magento PL 2015

The Good

Meet Magento PL 2015

Partner Portal with everything it holds

Visibility towards merchants

Opportunity to be involved with larger leads directly with Magento

Extra revenue from commissions

The Good

Meet Magento PL 2015

The Bad

Meet Magento PL 2015

Solution Partner ≠ Reseller Partner

Enabling revenue, not being acknowledged (license renewals for long-term clients)

The Bad

Meet Magento PL 2015

The Ugly

Meet Magento PL 2015

Partners are incentivized to “hit and run” rather than build with quality and establish lasting relationships.

No formal recognition for saving customers (cleaning someone else’s mess).

The Ugly

Meet Magento PL 2015

The popular vote

Meet Magento PL 2015

3-question survey with fellow partners.

Not a representative sample.

But indicative results.

Survey for MM15PL

Meet Magento PL 2015

average grade: 3.25

(on a scale 1- 5, with 5 being the best)

time as partner: all 3+ years

Survey results

Meet Magento PL 2015

“We'd like less emphasis to be placed on number of new licenses sold and more emphasis to be placed on quality implementations and keeping existing Magento merchants happy.”

Survey comments

Meet Magento PL 2015

“The revenue goals approach should be reworked, especially for the countries where eCommerce market is not comparable to largest ones, like USA or Germany.”

Survey comments

Meet Magento PL 2015

“More focus on parter technology skills and quality.”

“I feel the current way is too commercial. We should have more technical cooperation, knowledge exchange.”

Survey comments

Meet Magento PL 2015

“Efforts spent keeping EE clients renewing their licenses should also be recognized.”

“Magento merchants renewing their licenses does not seem to count, even when a Partner fights very hard to save the renewal.”

Survey comments

Meet Magento PL 2015

How to improve the Solution Partner Program?

Meet Magento PL 2015

• Rework revenue goals, attribution and commission model – different goals for different territories – recognize client/merchant lasting relationships – renewals should also count

• Make a distinction between a Solution and a Reseller Partner

Suggestions

Meet Magento PL 2015

• Recognize and acknowledge win-backs – when partners take over messy projects

• Prioritize quality - all the time! – higher caps for number of certified developers for partners – introduce MCSS as a must-have certification – code reviews by ECG

Suggestions

Meet Magento PL 2015

Why?

Meet Magento PL 2015

Meet Magento PL 2015

So let’s create an environment where everyone wins.

Meet Magento PL 2015

Magento Partners

Merchants

Meet Magento PL 2015

“There is no problem that community cannot solve.”

- Ben Marks

Meet Magento PL 2015

Questions?

Meet Magento PL 2015

Dziękuję.

@aronstanic aron@inchoo.net