Q U E S T I O N 3 - MAGAZINE INSTITUTIONS

Rianne Murrain

BAUERThe Bauer Publishing Group owns Bauer Media, a publishing company; it is Europe’s largest privately owned publishing group. The Bauer Publishing Group is a worldwide media empire offering over 230 magazines in 15 countries. They also feature heavily online, on TV and a wide range of radio stations.

Bauer Media is a multi-media platform UK based media group. The group consists of many sub-brands and companies mainly around two groups – Magazines and Radio – this is widely recognised and being innovative and industry leaders. On average over 12.4 million people listen to a Bauer media radio station. It owns the number one and four top commercial radio stations in London. Kiss is one of their prestigious radio stations which attracts and is targeted at the young dance audience.

They publish Kerrang a rock music magazine. Other publications include Q and Mojo Magazine, which are also multi-channel publications.

FACTS & FIGURES - BAUER Bauer Media Group is a large German publishingcompany based in Hamburg, whichoperates in 15 countries worldwide. Since thecompany was founded in 1875, it has beenprivately-owned and under management by theBauer family. It was formerly called HeinrichBauer. The circulation of Bauer Media Groupsmagazine titles amounts to 38 million magazines aweek.

BAUER – WHAT THEY’RE ABOUT They are widely recognised and rewarded as

being industry innovators. Their business is built on influential media brands with millions of personal relationships with the engaged readers and listeners. Their strategy is to connect audiences with excellent content through broad multi-touch platforms, wherever and whenever and however they want. The wide portfolio of influential brands gives them advantages over competitors

IPC - International Publishing Company

One of the United Kingdom's leading consumer magazine and digital publishers, with a large portfolio selling over 350 million copies each year.

IPC Media groups host a lot, with a diverse print and digital portfolio they offer something for everyone, with a focus on three core audiences: men, mass market women and upmarket women. IPC Media publishes a huge range of magazines and websites across many different sectors;

Connect (mass of women) – Teen Now. Pick Me Up! Chat. What’s On TV.Southbank (up market women) – Marie Claire. Look. InStyle.Inspire ( mass of men) – Nuts. Horse&Hound. TheField.

International Publishing Company also own NME one of the most successful magazines.

MORE THAN A MAGAZINE IPC then set up a management development

department in 1965, to rationalise its holdings, so that its various subsidiaries would no longer be in competition with each other for the same markets. This led to a reorganisation into six divisions:

IPC Newspapers — including The Sun and The PeopleIPC Magazines — consumer magazines and comicsIPC Trade and Technical — specialist magazinesIPC Books — all book publishingIPC Printing — all non-newspaper printing operationsIPC New Products — launching pad for products whichused new technology

MY MAGAZINE - PHRESH

PHRESH MAG – IPC

I chose to go with IPC as a publishing company because there is a gap in their products for mine - a predominantly hip hop music based magazine. They have a wide audience which could easily target mine, young males/females 17- 25. Their audience ranges from about 42-45% Male and the rest female.