Q Magazine Evaluation

Title –Used to be spelt as‘Que’ but the brand became so well established that they changed the spelling to just one letter.

Masthead – The red and white are classic colours which really complement Each other. This shows that the magazine is professional. The square red box has straight lines and edges which connotes the mainstream music genre. The font classic.

Puff – The cover line has its own puff: “A 46-page journey into sound…” attracts the reader as the reader will want to become part of this journey. Also the ellipsis leaves the reader wanting more. The typography of the text in capitals makes it stand out and is also very clean and clear

Cover line - The typography of this cover line is interesting as the size of the font changes throughout which gives the reader levels and textures to look at, making the cover more eye catching. The cover line takes up about a fifth of the page, and is spread across the page at an angle, again giving a more interesting look. Plugs – The plugs are located above and below the edge of the feature article photos in a different

typography. The change of font allows the reader to differentiate between what the more important parts of the magazine are, making it easier for the reader to navigate through the magazine. The extra plug that covers the feature article photo captures the readers attention as the white background against the black and red font

FRONT

COVER

Photos –It is very unconventional that that there is not one shot of a cover star for a feature article photo but approximately 26 album covers. Q is the usually the type of brand who stay within convention however, as it is a special edition they have chosen to do it produce a different type of front cover. Although unconventional, I find this interesting as the photos on the front show the special edition of the magazine as the majority of the magazine (46 pages) are part of the feature article. These album covers create one large image, full of colour and different shapes.

This is suited to the demographic audience as like the genre of dance music mainstream yet unconventional and different and this is why I have chosen this certain edition of Q to look at as it is both unconventional yet conventional just like most dance music magazines.

This same image is a plug used on the front cover

Running Head- This allows the reader to find the contents page as there are advertisements before this page. As the demographic target in this edition of Q is 25-50 year olds, due the 'throwback’ to the 90s , it must accommodate to all age groups and make it simple for the reader to navigate through.

This whole page is based upon the “ 46 page journey "and it has the page numbers, images and text for different articles within this section, linked to the main image with an arrow. This allows easier navigation and also allows the reader to have an insight into the content of this section.

Colour Scheme – Again the classic colours of red, white and black are used. This creates a house style to let the reader know that they are reading a classic and professional magazine

CONTENTS

PAGE

Photos – there is a balanced Photo : Text ratio as for every page advertised there is a picture to go with it. This again shows show the target demographic of a younger person, is more of a visual reader. The pictures add colour to the page.

Page numbers – the page numbers are all white text and the same font however have a different colour circle around them to different the page. Again, allows easier navigation.

The black frame around this text creates more of an emphasis on what is inside it. This will make the reader want to read this article more.

The photograph has been edited to come out of the background of the picture and covers the black frame. This emphasises this artist.

Running head – This introduces the topic of the article. The typography is a thin edgy font that is quite large. This font is classic and is really eye catching. This allows the reader to have a brief insight into what the type of article this is going to be. The word “introduces” creates a exciting tone as it advertises this new, fresh article. This makes the reader feel as though they are getting an exclusive product.

Headline – the Typography in bold and clear, the black against the white background really stands out captures the eye of the reader. The use of using the artists name tells the reader the article is purely about them.

Columns - A conventional feature of an article that allows the reader to read the article easily.

Stand first – Introduces the article. ‘Chaos 'creates an image of the band which the reader will create an opinion of.

Drop Cap – The first letter is in a white font and is inside a red box. This draws the reader into the article to start reading. This is a conventional journalistic feature.

DOUBLE PAGE SPREAD

Photo – This midshot shows an intimating side to the band that is expressed through their music, which is suggested the in the text of the article. The eye contact creates a connection between the reader and the artist, making it more personal.

Pull quote – This is one of the first things the reader will see when the page is opened due to its large size compared the main body of text. This allows the reader to get an insight on what the band has to say, even before reading the article. The typography allows the text to stand out from the dark background.

The language in the article creates quite a friendly mode of address as the language used creates almost a convocation due to the amount of quotes used. This makes the reader feel part of the article.

Filler - This small article has been used to fill up negative space which is part of the house style of the magazine. This makes the pages more visually pleasing for the reader.

The classic red, white and black have been used throughout these pages.