Amanda Neylon

Head of Digital

7th April 2015

One in two of us will get cancer.

How did we make social everybody's job?

1.  Awareness

2.  Set the vision, objectives and get commitment from the top

3.  Formal training sessions

4.  Informal role specific training

5.  Develop lots of supporting information

6.  Job descriptions & clear roles and responsibilities

7.  Continually update

8.  And then update again.....and again......

16 So Social email

So social email

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So.

1.  Don’t think of it as digital transformation - start small

2.  There’s no such thing as too much communication

3.  Think about culture not just process

4.  Keep testing and learning – just make new mistakes