Macmillan @ oi15
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Amanda Neylon Head of Digital 7 th April 2015
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Transcript of Macmillan @ oi15
Amanda Neylon
Head of Digital
7th April 2015
One in two of us will get cancer.
How did we make social everybody's job?
1. Awareness
2. Set the vision, objectives and get commitment from the top
3. Formal training sessions
4. Informal role specific training
5. Develop lots of supporting information
6. Job descriptions & clear roles and responsibilities
7. Continually update
8. And then update again.....and again......
16 So Social email
So social email
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So.
1. Don’t think of it as digital transformation - start small
2. There’s no such thing as too much communication
3. Think about culture not just process
4. Keep testing and learning – just make new mistakes