Mackerel Islands Presentationby Drew Norrish

Post on 12-Apr-2017

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Transcript of Mackerel Islands Presentationby Drew Norrish

Pilbara’s Best Kept Secret

Hello and Welcome!

Drew NorrishCEOMackerel Islands

Where are Mackerel Islands? SPECTACULAR PILBARA COAST!

22km offshore from Onslow.300km South of Karratha

Arrive by:Air (airstrip on Thevenard)BYO boat (23 moorings)Ferry Service (daily)

Our story A family journey since 1973 A simple model: We are a destination that offers access to unique natural attractions

What are the Mackerel Islands? Direction Island Thevenard Island

Onslow Beach Resort The Beach Club

• Main tourist product• Swimming pool, gym, bar, general store,

restaurant.• 13 Self–contained beachfront cabins • Club Thevenard Village• Range of tours and activities

Thevenard Island

Rent your own Island!

• Unique Western Australian island experience

• Play castaway with up to 8 people

• 360degree ocean views

Direction Island

Keeping it greenSustainable Ecotourism Development • Solar power and lithium batteries• Desalination plant 70,000L/day• Recycled waste water program

Provide Access to Nature

• Passionate guides• Engage customers• Exceed expectations

Charters

Onslow Beach Resort

• Sparkling new resort with prime location on Beadon Bay’s oceanfront

• Self-contained, air conditioned apartment suites• Pool and BBQ area• Avis Location

More product needed!

• Oceanfront dining • Bar, restaurant, functions and

events• Mainland base with wow factor

Mainland and Island Experience The Beach Club

Boat ChartersSnorkel/Dive

Whale Watching Boat Hire – do it

yourself SUP + Kayak

World-class fishing action

Turtle InteractionBird Watching

Guided 4WD ToursRelax!

Pilbara Coast opportunitiesOn the Islands In the Sea

Events and Partnerships

Fishing Focus (niche offering): Western Angler Celebrity SeafariCompleat Angler and Camping World SeafariFlyfishing – Bonehead annual getaway

Partnerships create win/winFervor Outback DiningMackerel Island and Onslow Beach Resort

Who’s your ‘Wendy’Improve the product from the customers view.

• WA Fishing Community • Pilbara Residents• School camps• Corporate Functions

Our learning• Create a destination • Innovate and differentiate! • Exceed expectation • Know your ‘Wendy’• Value and develop staff • Be authentic, knowledgable and

passionate. • Be in tourism for the right reason

Opportunities• There’s never been more

opportunity to develop tourism in the Pilbara

• Demand for indigenous and coastal product is high.

• Develop industry networks and leverage off each other to develop Destination Pilbara. Our door is always open!

Good luck!

mackerelislands.com.au

Drew Norrish 0427971283