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Supply Chain Management of McDonalds

MADE BY: DARAIN ANAMUL HAQUE SHREYASH DILIP PIMPARKAR

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CONTENTS• HISTORY• VISION & STATEMENT• PRODUCTS• SUPPLY CHAIN• COMPETITORS• POSITIONING• CONCLUSION• REFERENCES

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McDonald’s StatementVision Statement

• To be the best and leading fast food provider around the globe.

Mission StatementMcDonald's mission is to be our customers' favorite place and way to eat with inspired people who delight each customer with unmatched

• Quality• Service• Cleanliness • Value

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McDonalds‘ Products

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McDonald’s Target Market• McDonald’s wants to attract as many customers as it can. But the main

targets of the efforts by McDonald’s are following groups:

• Parent visit McDonald’s to give the children a treat.

• Children want to visit McDonald’s as it is a fun place to eat.

• A business customer visits McDonald’s during the day as service is quick, the food tastes great and can be eaten in the car without affecting a busy work schedule.

• Teenagers are attracted by the Saver Menu which is affordable, and the internet access.

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Supply Chain Management

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McDonald’s E-Procurement

Major

SupplierSmall

Suppliers

E-MAC Digital

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McDonald’s E-Procurement

Place Orders Supply Received

E-MAC Digital

Global Franchises

Suppliers Logistics

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Supply chain Integration

McDonald’s Supply Chain Management

• Supply chain is extensive and complex.

• Efficient, safe and quality food at an affordable price.

• Large number of direct suppliers – companies that make or deliver final products to their restaurants.

• Large number of indirect suppliers – companies and farms that grow or process the ingredients that are eventually delivered to their direct suppliers.

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Sesame seeds from Ghaziabad, Uttar Pradesh

Buns from Shah Bector & sons khooli Maharashtra,Cremica Ludhiana

Fresh Iceberg lettuceFrom trikaya agriculture, telegaconMaharashtra, Ooty farms, ootacamanduTN, meena agritech, Delhi

Cheedar Cheese fromDynamix dairy industryMaharashtra

Vegetable patty fromKiran foods, taojaMaharashtra

Special vegetarian sauce from quaker cremica, Punjab

Batter & Breading from creminca EBL,Ludhiana

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McDonald’s Logistics

INBOUND OPERATION OUTBOUND

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TRANSPORTATION• The transportation of McDonald’s has

been completely outsourced and since 80% is in refrigerated truck movement.

• Multi-temperature and single temperature trucks transport the fast food swiftly to the McDonald’s restaurants across the country.

• The company has both cold and dry storage facilities with capability to store products up to -22º C as well as delivery trucks to transport products at temperatures ranging from room temperature to frozen state.

• The specially designed trucks maintained the temperature in the storage chamber throughout the journey.

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McDonald’s Logistics COLD CHAIN LOGISTICS• A cold chain is a temperature-controlled supply chain.

• It is used help extend and ensure the shelf life of products such as fresh agricultural produce, processed food.

McDonalds’ entire network supply-chain consists of movement of goods through a cold chain

An interesting and innovative feature of this cold chain is that the same truck can carry products at different temperatures

ranging from:

• Frozen products at -18C to -25C• Chilled products from 1C-4C • Dry products at ambient temperatures

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McDonald’s DistributionMcDonalds Distribution systems McDonald uses three types of distribution strategy;

• Franchising

• Licensing

• Joint ventures03/05/2023 DARAIN

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WHO ARE THE COMPETITORS

?

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• Subway

• Kentucky Fried Chicken (KFC)

• Mr. Burger

• Burger King

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Factors that Influence Competition

Price Quality

Flavor Outlets

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POSITIONING:OVERVIEWPRICE+

PRICE-

QUALITY+ QUALITY-

KFC

SUBWAY

BURGER KING

MAC-D

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McDonald’s Market Share

Market Share

McDonaldsKFCSubwayMr. BurgerBurger KingOthers

25%

15%

10%

5%

15%

30%

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McDonald’s SWOT Analysis

• Political instability.• Economical

instability.• Health conscious

customers.

• Innovative advertisements.• Offer organic food line.• Expand menu to cater all individuals.• Gain attention by sponsoring adult or

children programs.

• Lack of innovative advertisement.

• High setup cost.• Offers processed and

inorganic food line.• Extensive and costly training

program.

• Brand Name.• Research and Development.• Loyal Customers.• Diversified Culture.

Strength Weakness

ThreatsOpportunities

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CONCLUSION• Because McDonald's has taken much of the hard work

out of stock management, Restaurant Managers are able to spend more time focusing on delivering McDonald's high standards of Quality, Service and Cleanliness.

• The system also minimises waste. Efficient use of materials means that society's resources are being used well with very few waste products. This leads to a reduction in costs

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REFERENCES

• http://www.mcdonalds.com/us/en/home

• http://www.mcdonaldsindia.com• http://wikipedia.org/wiki/Macdonald• https://www.mottmac.com/• https://www.mottmac.com/careers

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THANK YOU03/05/2023 DARAIN

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