mac donalds final presentation by DARAIN AND SHREYASH
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Transcript of mac donalds final presentation by DARAIN AND SHREYASH
03/05/2023 DARAIN SHREYASH
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Supply Chain Management of McDonalds
MADE BY: DARAIN ANAMUL HAQUE SHREYASH DILIP PIMPARKAR
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CONTENTS• HISTORY• VISION & STATEMENT• PRODUCTS• SUPPLY CHAIN• COMPETITORS• POSITIONING• CONCLUSION• REFERENCES
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McDonald’s StatementVision Statement
• To be the best and leading fast food provider around the globe.
Mission StatementMcDonald's mission is to be our customers' favorite place and way to eat with inspired people who delight each customer with unmatched
• Quality• Service• Cleanliness • Value
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McDonalds‘ Products
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McDonald’s Target Market• McDonald’s wants to attract as many customers as it can. But the main
targets of the efforts by McDonald’s are following groups:
• Parent visit McDonald’s to give the children a treat.
• Children want to visit McDonald’s as it is a fun place to eat.
• A business customer visits McDonald’s during the day as service is quick, the food tastes great and can be eaten in the car without affecting a busy work schedule.
• Teenagers are attracted by the Saver Menu which is affordable, and the internet access.
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Supply Chain Management
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McDonald’s E-Procurement
Major
SupplierSmall
Suppliers
E-MAC Digital
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McDonald’s E-Procurement
Place Orders Supply Received
E-MAC Digital
Global Franchises
Suppliers Logistics
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Supply chain Integration
McDonald’s Supply Chain Management
• Supply chain is extensive and complex.
• Efficient, safe and quality food at an affordable price.
• Large number of direct suppliers – companies that make or deliver final products to their restaurants.
• Large number of indirect suppliers – companies and farms that grow or process the ingredients that are eventually delivered to their direct suppliers.
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Sesame seeds from Ghaziabad, Uttar Pradesh
Buns from Shah Bector & sons khooli Maharashtra,Cremica Ludhiana
Fresh Iceberg lettuceFrom trikaya agriculture, telegaconMaharashtra, Ooty farms, ootacamanduTN, meena agritech, Delhi
Cheedar Cheese fromDynamix dairy industryMaharashtra
Vegetable patty fromKiran foods, taojaMaharashtra
Special vegetarian sauce from quaker cremica, Punjab
Batter & Breading from creminca EBL,Ludhiana
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McDonald’s Logistics
INBOUND OPERATION OUTBOUND
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TRANSPORTATION• The transportation of McDonald’s has
been completely outsourced and since 80% is in refrigerated truck movement.
• Multi-temperature and single temperature trucks transport the fast food swiftly to the McDonald’s restaurants across the country.
• The company has both cold and dry storage facilities with capability to store products up to -22º C as well as delivery trucks to transport products at temperatures ranging from room temperature to frozen state.
• The specially designed trucks maintained the temperature in the storage chamber throughout the journey.
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McDonald’s Logistics COLD CHAIN LOGISTICS• A cold chain is a temperature-controlled supply chain.
• It is used help extend and ensure the shelf life of products such as fresh agricultural produce, processed food.
McDonalds’ entire network supply-chain consists of movement of goods through a cold chain
An interesting and innovative feature of this cold chain is that the same truck can carry products at different temperatures
ranging from:
• Frozen products at -18C to -25C• Chilled products from 1C-4C • Dry products at ambient temperatures
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McDonald’s DistributionMcDonalds Distribution systems McDonald uses three types of distribution strategy;
• Franchising
• Licensing
• Joint ventures03/05/2023 DARAIN
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WHO ARE THE COMPETITORS
?
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• Subway
• Kentucky Fried Chicken (KFC)
• Mr. Burger
• Burger King
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Factors that Influence Competition
Price Quality
Flavor Outlets
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POSITIONING:OVERVIEWPRICE+
PRICE-
QUALITY+ QUALITY-
KFC
SUBWAY
BURGER KING
MAC-D
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McDonald’s Market Share
Market Share
McDonaldsKFCSubwayMr. BurgerBurger KingOthers
25%
15%
10%
5%
15%
30%
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McDonald’s SWOT Analysis
• Political instability.• Economical
instability.• Health conscious
customers.
• Innovative advertisements.• Offer organic food line.• Expand menu to cater all individuals.• Gain attention by sponsoring adult or
children programs.
• Lack of innovative advertisement.
• High setup cost.• Offers processed and
inorganic food line.• Extensive and costly training
program.
• Brand Name.• Research and Development.• Loyal Customers.• Diversified Culture.
Strength Weakness
ThreatsOpportunities
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CONCLUSION• Because McDonald's has taken much of the hard work
out of stock management, Restaurant Managers are able to spend more time focusing on delivering McDonald's high standards of Quality, Service and Cleanliness.
• The system also minimises waste. Efficient use of materials means that society's resources are being used well with very few waste products. This leads to a reduction in costs
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REFERENCES
• http://www.mcdonalds.com/us/en/home
• http://www.mcdonaldsindia.com• http://wikipedia.org/wiki/Macdonald• https://www.mottmac.com/• https://www.mottmac.com/careers
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THANK YOU03/05/2023 DARAIN
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