InnovativeCommunication and Service Design for

Development and Health

We provide innovative communication and service design solutions that improve development and health outcomes for underserved populations

living in low resource settings.

We research, design, develop and implement new concepts and strategies using a human centered

approach, filling innovation gaps particularly in the area of reproductive, maternal and newborn child health.

Designing healthy systems in a healthy way

COMMUNICATION

Using Creative Marketing and Social Media

StrategyAdvocacy

Campaigning

SERVICE DESIGN

Using Service DesignMethodology

StrategyService Innovation

Organizational Change

The Better Outcomes in Labour Diffi-culty (BOLD) initiative, launched by the World Health Organization and M4ID seeks to research and design a set of new tools to support health workers in providing appropriate care during childbirth and to increase demand for respectful, quality care among commu-nities in low resource settings. The two year project uses a human centered approach to identify and co-design solutions together with women and midwives in low resource settings.

www.boldinnovation.org

BOLD

Innovating solutions for Better Outcomes in Labour Difficulties

SERVICE DESIGN

COMMUNICATION

SAFE BIRTHEVEN HERE.

Communicating the urgent need to support safe births in crisis settings

Safe Birth.Even Here is a social media based campaign designed for UNFPA to engage the general public, emer-gency sector stakeholders and the donor community in maternal health in crisis settings. The campaign enables midwives in six locations to report on a safe birth and for the public to share and celebrate the good news. People are also able to send a message of support to the midwife as well as the family. With each social media share, corporate sector partners also donate funds to UNFPA.

iDELIVER

Improving quality of intrapartumcare

The iDeliver project, carried out for Merck for Mothers, seeks to design a digital tool to assist midwives during intrapartum care and capture data to measure, identify gaps and intervene to improve the quality of intrapartum care. M4ID is validating the iDeliver vision through a human centered service design approach with interviews, observations and co-design activities in Kenya and India, prioritizing requirements and designing the high level concept for the iDeliver MVP.

SERVICE DESIGN

WOMEN’S REFUGEE COMMISSION

Enabling a digitalcommunity of practice

The project uses Facebook to bring together frontline health providers in crisis-affected areas, linking them with each other as well as external experts for learning and skills sharing. The commu-nity is supported through six innovative applications, including the first ever SMS text to Facebook connect, an information center as well a mentoring service. M4ID designed the community strategy using the REEAN (Reach, Entice, Engage, Acti-vate, Nurture) community building model.

COMMUNICATION

MIMBA

Mobilizing people globally to engage in MNCH

Mimba is a global platform to advance women’s health and rights. The service will connect people with a need to people with the means and willingness to con-tribute to women’s health and rights in a tangible manner. Envisioned as the new underground, Mimba is fast,curious and on a constant quest for a better world. Personal growth, issue knowledge and local community connection will be key to an engaging experience.

SERVICE DESIGN

WHO

Leveraging social media for health outreach and crisis communication

Development of a Regional and 56 country office wide social media strategy, including a social media staff policy as well as a detailed plan for effective com-munication during a health crisis. As part of the roll out of the strategy, M4ID also designed two online campaigns as well as carrying out training sessions for staff across the Europe region.

COMMUNICATION

Europe

M4ID is working on supporting Nepal Ministry of Health’s community-based postpartum hemorrhage prevention pro-gram with a new information technology concept. The service is envisioned to map the delivery of Misoprostol in sub-district distribution through mobile phone input.

GYNUITY

Supporting PPH prevention pro-grams through Misoprostol distribution mapping

SERVICE DESIGN

WHO

Mobilizing public support for the need to make hospital safe in disasters

Design of a social media based campaign to raise awareness of the urgent need to make hospitals across Asia safe from di-sasters. Launched the campaign through the slogan #Disasters Strike in Seconds - WHO needs you to react fast together with a reaction tester online. The appeal was signed by over 250,000 within three weeks and handed over to Ministries of Health across South-East Asia. Supporters were able to follow progress on an interactive map of the region.

COMMUNICATION

South East Asia

Gynuity is conducting research studies to test the new Semi Quantitive Preg-nancy Test (SQPT) in support of medical abortion in low resource settings. M4ID is developing an IVR system to conduct remote follow up with women and assist them in the interpretation of the SQPT test. The system will be prototyped and tested in two locations.

GYNUITY

Facilitating medical result interpretation through mobile technology

SERVICE DESIGN

TAP

Assisting pro-fessional health associations in leveraging new communicationtechnology

Assisting four international professional health associations and their members across the globe in strengthening their advocacy activities through innovation and new communication technologies. Activities include identifying opportuni-ties, jointly devising new strategies and solutions, as well as capacity building.

COMMUNICATION

TAP TechnoAdvocate Partnership

“People here may have ideas or solutions to their problems but lack possibilities of making

anything out of them”

A doctor in Uganda

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