M. Azim Ali | François Chu | Kshama Nagaraja

Basic Interaction DesignA2: Mobile Info System

Persona

Carreño

Castillo

Carlos

Crisóstomo

M. Azim Ali | François Chu | Kshama Nagaraja

29 years old, 5’ 7”, singleMonterrey, Mexico

Hidden piercing

4th of 6 children

2 years atUniversidad de Monterrey

The Guy

Carreño

Castillo

Carlos

Crisóstomo

M. Azim Ali | François Chu | Kshama Nagaraja

Lead guitarist“The Fathers of Creation”

The rideJitney driver by day

Flexible schedulesExtra moneyAllows for travel

Lifestyle

Carreño

Castillo

Carlos

Crisóstomo

M. Azim Ali | François Chu | Kshama Nagaraja

Study abroad in Europe

Open-minded, outgoingLikes meeting new people

Hands-onLikes gadgets, electronicsLikes fixing things

Doesn’t know how to fix cars

Personality

Carreño

Castillo

Carlos

Crisóstomo

M. Azim Ali | François Chu | Kshama Nagaraja

Professional musician

Be happy and spread happiness

Lives life on his own terms

Doesn’t want to be tied down - to one place, career, or woman

Money doesn't drive him

Life Goals

Carreño

Castillo

Carlos

Crisóstomo

M. Azim Ali | François Chu | Kshama Nagaraja

Likes to feel in control

Does not want to feel incompetent

Wants efficient apps

The device is a tool; facilitator

Experience

Goals

Carreño

Castillo

Carlos

Crisóstomo

M. Azim Ali | François Chu | Kshama Nagaraja

Tell me what’s wrong

Show me how to fix it

Tell me where to go if no repair is possible

End Goals

M. Azim Ali | François Chu | Kshama Nagaraja

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