M. Azim Ali | François Chu | Kshama Nagaraja
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Transcript of M. Azim Ali | François Chu | Kshama Nagaraja
M. Azim Ali | François Chu | Kshama Nagaraja
Basic Interaction DesignA2: Mobile Info System
Persona
Carreño
Castillo
Carlos
Crisóstomo
M. Azim Ali | François Chu | Kshama Nagaraja
29 years old, 5’ 7”, singleMonterrey, Mexico
Hidden piercing
4th of 6 children
2 years atUniversidad de Monterrey
The Guy
Carreño
Castillo
Carlos
Crisóstomo
M. Azim Ali | François Chu | Kshama Nagaraja
Lead guitarist“The Fathers of Creation”
The rideJitney driver by day
Flexible schedulesExtra moneyAllows for travel
Lifestyle
Carreño
Castillo
Carlos
Crisóstomo
M. Azim Ali | François Chu | Kshama Nagaraja
Study abroad in Europe
Open-minded, outgoingLikes meeting new people
Hands-onLikes gadgets, electronicsLikes fixing things
Doesn’t know how to fix cars
Personality
Carreño
Castillo
Carlos
Crisóstomo
M. Azim Ali | François Chu | Kshama Nagaraja
Professional musician
Be happy and spread happiness
Lives life on his own terms
Doesn’t want to be tied down - to one place, career, or woman
Money doesn't drive him
Life Goals
Carreño
Castillo
Carlos
Crisóstomo
M. Azim Ali | François Chu | Kshama Nagaraja
Likes to feel in control
Does not want to feel incompetent
Wants efficient apps
The device is a tool; facilitator
Experience
Goals
Carreño
Castillo
Carlos
Crisóstomo
M. Azim Ali | François Chu | Kshama Nagaraja
Tell me what’s wrong
Show me how to fix it
Tell me where to go if no repair is possible
End Goals
M. Azim Ali | François Chu | Kshama Nagaraja
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