Post on 20-May-2015
description
Integrating Marinas with Multi Use Facilities BRUCE LUNDEDAN WILLIAMS
LUNDE WILLIAMS
Integrating Marinas with Multi Use Facilities
Integrating Marinas with Multi Use Facilities
Muskingum Watershed Conservancy District MWCD
• Created in 1934 for Flood Control of several rivers in SE Ohio
• Precursor to TVA
• Quasi-governmental State unit
Integrating Marinas with Multi Use Facilities
Integrating Marinas with Multi Use Facilities
Created to provide:
• Flood Reduction
• Conservation
• Recreation
MWCD RESPONSIBILITIES
Integrating Marinas with Multi Use Facilities
MWCD LOCATIONS
• Ten marinas on eight lakes
• Each lake has unique characteristics
• Answers for planning and development must meet needs of users
Integrating Marinas with Multi Use Facilities
MWCD EXISTING PRIMARY RECREATION
• Boating and marinas
• Camping
• Specialty recreation
Integrating Marinas with Multi Use Facilities
OPPORTUNITY FOR CHANGE
• Static facilities and usage
• Aging demographics
• Fracking revenues provided opportunity for change
Integrating Marinas with Multi Use Facilities
EXPLORING THE DESIRES
• Meeting with management and staff
• Listening to the existing users
• Understanding the wants of potentials new users
• Synthesizing the mix
Integrating Marinas with Multi Use Facilities
NEW RECREATION TYPES FOR MWCD
• Discovering Nature
• Fishing Retreat
• Special Events/ Festivals
• Edge Sports
• Water Park
Integrating Marinas with Multi Use Facilities
GOALS FOR IMPROVEMENT
• Develop Standards for Excellence
• Implementation Standards
• Planning for Long Term Sustainability
Integrating Marinas with Multi Use Facilities
ATWOOD LAKE
• 1500 acre lake; 28 miles of shoreline
• 400 HP limit,
• Most developed in system,
• Lodge, restaurant and festivals
Integrating Marinas with Multi Use Facilities
ATWOOD MARINA- SPECIAL EVENTS
• Expand camping and festival related facilities
• Manage bookings and events
• Further develop support facilities
• Allow primitive campsites in remote locations
Integrating Marinas with Multi Use Facilities
CHARLES MILL LAKE
• 1500 acre lake; 28 miles of shoreline
• 10 HP limit,
• Most developed in system,
• Lodge, restaurant and festivals
Integrating Marinas with Multi Use Facilities
CHARLES MILL LAKE MARINA
• 100% Occupancy 200 slips
• Boat sales, storage and marina in good shape
• Trails, Camping, Beaches to allow for further use of
park lands
Integrating Marinas with Multi Use Facilities
LEESVILLE LAKE
• Two operators at opposite ends
• Divergent attitudes and agenda
• Allowing growth
Integrating Marinas with Multi Use Facilities
LEESVILLE LAKE
• Growing the fishing retreat and legendary backwoods
• Cabins and trails
• Providing low cost financing
Integrating Marinas with Multi Use Facilities
PIEDMONT LAKE
• Appalachian rustic
• Cabins and trails
• Providing low cost financing
• Recreation options and connections
Integrating Marinas with Multi Use Facilities
PLEASANT HILL LAKE
• Unlimited Horsepower Lake
• Near Urban Areas
• Connects with horse trails, bike trails
• Upland action sports
Integrating Marinas with Multi Use Facilities
SENECA LAKE
• Access to Interstate
• Water Park Theme
• Expanded Services
• Recreation options and connections
Integrating Marinas with Multi Use Facilities
TAPPAN LAKE
• Interstate access
• Edge Sports
• Expanded Services
• Recreation options and connections
Integrating Marinas with Multi Use Facilities
STANDARDS DEVELOPMENT
• Branding & Marketing for the district
• Performance standard for recreational amenities
• Aesthetic
Integrating Marinas with Multi Use Facilities
BRANDING & MARKETING
• Graphic standardization for consistent image
• Signage standards for visibility and clarity
• Building material palette initiation
Integrating Marinas with Multi Use Facilities
PERFORMANCE STANDARDS
• Compliance Standards
• Operations Standards
• Facilities Standards
Integrating Marinas with Multi Use Facilities
COMPLIANCE STANDARDS
• GHS Standards
• Building Codes
• ADA
• Fire Protection
• SPCC
• State & Federal Employment Requirements
Integrating Marinas with Multi Use Facilities
OPERATIONAL STANDARDS
• Administrative/ Accounting
• Branding
• Marketing
• Tracking Performance
• Training & Education
• Clean Marinas
• Recycling
Integrating Marinas with Multi Use Facilities
FACILITIES STANDARDS
• Fueling Systems
• Marina Pump Out Systems
• Dock Systems
• Site Maintenance
Integrating Marinas with Multi Use Facilities
BUSINESS PLANNING
• Additional Facilities need to make economic sense
• Systematic review and documentation
• Market testing and surveys
• Understanding the potential
Integrating Marinas with Multi Use Facilities
WORKING TOGETHER
• Building new relationships between owner and concessionaires
• Defining common goals
Integrating Marinas with Multi Use Facilities
INCENTIVIZING PERFORMANCE
• Utilizing standards to improve boater experience
• Providing concessionaire financial reward for compliance
• Change in previous attitude “more carrot than stick”
Integrating Marinas with Multi Use Facilities
TRACKING PERFORMANCE
• Consensus based goals
• Quarterly performance reviews
• Year-end rewards
Integrating Marinas with Multi Use Facilities
THE FUTURE
• Annual goal redefinition
• A continuing implementation of improvements
Integrating Marinas with Multi Use Facilities
THANK YOU
Questions?
BRUCE LUNDEDAN WILLIAMS
LUNDE WILLIAMS