Lw imbc 2014 presentation
-
Upload
lunde-williams-llc -
Category
Marketing
-
view
100 -
download
0
description
Transcript of Lw imbc 2014 presentation
Integrating Marinas with Multi Use Facilities BRUCE LUNDEDAN WILLIAMS
LUNDE WILLIAMS
Integrating Marinas with Multi Use Facilities
Integrating Marinas with Multi Use Facilities
Muskingum Watershed Conservancy District MWCD
• Created in 1934 for Flood Control of several rivers in SE Ohio
• Precursor to TVA
• Quasi-governmental State unit
Integrating Marinas with Multi Use Facilities
Integrating Marinas with Multi Use Facilities
Created to provide:
• Flood Reduction
• Conservation
• Recreation
MWCD RESPONSIBILITIES
Integrating Marinas with Multi Use Facilities
MWCD LOCATIONS
• Ten marinas on eight lakes
• Each lake has unique characteristics
• Answers for planning and development must meet needs of users
Integrating Marinas with Multi Use Facilities
MWCD EXISTING PRIMARY RECREATION
• Boating and marinas
• Camping
• Specialty recreation
Integrating Marinas with Multi Use Facilities
OPPORTUNITY FOR CHANGE
• Static facilities and usage
• Aging demographics
• Fracking revenues provided opportunity for change
Integrating Marinas with Multi Use Facilities
EXPLORING THE DESIRES
• Meeting with management and staff
• Listening to the existing users
• Understanding the wants of potentials new users
• Synthesizing the mix
Integrating Marinas with Multi Use Facilities
NEW RECREATION TYPES FOR MWCD
• Discovering Nature
• Fishing Retreat
• Special Events/ Festivals
• Edge Sports
• Water Park
Integrating Marinas with Multi Use Facilities
GOALS FOR IMPROVEMENT
• Develop Standards for Excellence
• Implementation Standards
• Planning for Long Term Sustainability
Integrating Marinas with Multi Use Facilities
ATWOOD LAKE
• 1500 acre lake; 28 miles of shoreline
• 400 HP limit,
• Most developed in system,
• Lodge, restaurant and festivals
Integrating Marinas with Multi Use Facilities
ATWOOD MARINA- SPECIAL EVENTS
• Expand camping and festival related facilities
• Manage bookings and events
• Further develop support facilities
• Allow primitive campsites in remote locations
Integrating Marinas with Multi Use Facilities
CHARLES MILL LAKE
• 1500 acre lake; 28 miles of shoreline
• 10 HP limit,
• Most developed in system,
• Lodge, restaurant and festivals
Integrating Marinas with Multi Use Facilities
CHARLES MILL LAKE MARINA
• 100% Occupancy 200 slips
• Boat sales, storage and marina in good shape
• Trails, Camping, Beaches to allow for further use of
park lands
Integrating Marinas with Multi Use Facilities
LEESVILLE LAKE
• Two operators at opposite ends
• Divergent attitudes and agenda
• Allowing growth
Integrating Marinas with Multi Use Facilities
LEESVILLE LAKE
• Growing the fishing retreat and legendary backwoods
• Cabins and trails
• Providing low cost financing
Integrating Marinas with Multi Use Facilities
PIEDMONT LAKE
• Appalachian rustic
• Cabins and trails
• Providing low cost financing
• Recreation options and connections
Integrating Marinas with Multi Use Facilities
PLEASANT HILL LAKE
• Unlimited Horsepower Lake
• Near Urban Areas
• Connects with horse trails, bike trails
• Upland action sports
Integrating Marinas with Multi Use Facilities
SENECA LAKE
• Access to Interstate
• Water Park Theme
• Expanded Services
• Recreation options and connections
Integrating Marinas with Multi Use Facilities
TAPPAN LAKE
• Interstate access
• Edge Sports
• Expanded Services
• Recreation options and connections
Integrating Marinas with Multi Use Facilities
STANDARDS DEVELOPMENT
• Branding & Marketing for the district
• Performance standard for recreational amenities
• Aesthetic
Integrating Marinas with Multi Use Facilities
BRANDING & MARKETING
• Graphic standardization for consistent image
• Signage standards for visibility and clarity
• Building material palette initiation
Integrating Marinas with Multi Use Facilities
PERFORMANCE STANDARDS
• Compliance Standards
• Operations Standards
• Facilities Standards
Integrating Marinas with Multi Use Facilities
COMPLIANCE STANDARDS
• GHS Standards
• Building Codes
• ADA
• Fire Protection
• SPCC
• State & Federal Employment Requirements
Integrating Marinas with Multi Use Facilities
OPERATIONAL STANDARDS
• Administrative/ Accounting
• Branding
• Marketing
• Tracking Performance
• Training & Education
• Clean Marinas
• Recycling
Integrating Marinas with Multi Use Facilities
FACILITIES STANDARDS
• Fueling Systems
• Marina Pump Out Systems
• Dock Systems
• Site Maintenance
Integrating Marinas with Multi Use Facilities
BUSINESS PLANNING
• Additional Facilities need to make economic sense
• Systematic review and documentation
• Market testing and surveys
• Understanding the potential
Integrating Marinas with Multi Use Facilities
WORKING TOGETHER
• Building new relationships between owner and concessionaires
• Defining common goals
Integrating Marinas with Multi Use Facilities
INCENTIVIZING PERFORMANCE
• Utilizing standards to improve boater experience
• Providing concessionaire financial reward for compliance
• Change in previous attitude “more carrot than stick”
Integrating Marinas with Multi Use Facilities
TRACKING PERFORMANCE
• Consensus based goals
• Quarterly performance reviews
• Year-end rewards
Integrating Marinas with Multi Use Facilities
THE FUTURE
• Annual goal redefinition
• A continuing implementation of improvements
Integrating Marinas with Multi Use Facilities
THANK YOU
Questions?
BRUCE LUNDEDAN WILLIAMS
LUNDE WILLIAMS