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Senior Project Manager7+ years in IT (Project/Product Management)• Mobile applications (iOS, Android)

• Web-solutions development and management (Java, .Net)

• Product developing and Marketing

• Cross-functional team leadership• SAFe Agile certified (2016)

Let’s let's get acquainted

eleks.com

Ваш проект оказался вдругне проект, не продукт, а так...

What’s going on?

• Customer does not know what he wants.

• Customer wants a lot, but has no money.

• Customer wants to “do the job by himself”.

• Customer does not have the vision for the product.

• You want to grow an account.• You want to understand customer`s

business goals.• You need a tool to communicate with

customer.

HYPOTHESIS

BUSINESS MODEL CANVAS

Business Model Canvas

PRODUCT MARKET

Customer segments

Types

Mass market

Niche market

Segmented

Diversified Multi-sided platforms

Know your customer:

Buyers persona

Task:

1. Name customer segments for:- Amazon.com - Rolls-Royce- Infiniti and Toyota- Samsung

Value proposition

Why customers buy this particular product? UVP

CustomizationNewness Performance

Brand/Status

Get-the-Job-Done

Design

Price

Cost reduction

Risk reduction

Accessibility

Convenience

Task:

1. Name value created for customer by such companies:

- Google- GoPro- Hyatt- Aston Matin- IKEA

Channels

Channel types

Sales force Web sales Own stores WholesalerPartner stores

Own Partner

Direct Indirect

Task:

1. State types of the channels for:- Google- Maserati- Kyivstar

Customer relationships

Customer relationships | Motivations

• customer acquisition

• customer retention

• boosting sales = upselling

Customer relationships | Categories●Personal assistance

●Dedicated personal assistance

●Self-service

●Automated service

●Communities

●Co-creation

Task:

1.Define the type of customer relationships for:

- Starbucks- Airbnb- McKinsey

Revenue streams

Revenue streams | Types of customers

Pricing: fixed and dynamic

Revenue streams. Options

●Asset sale

●Usage fee

●Subscription fee

●Landing/Renting/Leasing

●Licencing

●Brokerage fees

●Advertising

Task:

1.State revenue streams for:- Hospital- Makler when helping to rent you

an apartment- Facebook- Harvard Business Review

monthly journal

Key Resources

Key resources

Task:

1.State key resources for:- ELEKS- McKinsey- Google- NASA

Key Activities

Key activities

Platform/Network

Problem solving

Production

Task:1.State the type of activity for:- Linkedin- Starbucks- Gillette

Key Partnerships

Key partnerships | Motivations• economies of scale

• reduction of risk and uncertainty

• acquisition of particular resources and activities

Strategic alliances between non-competitors

Coopetition

Buyer-supplier relationships

Joint ventures

Task:

1.State Key Partnerships for:- Starbucks- Google- Visa

Cost Structure

Cost structure

• cost-driven

• value-driven

• fixed costs

• variable costs

• economies of scale

• economies of scope

Task:

1.Define the type of business for:- IKEA- Visa VIP service

EXAMPLES

Task:

Create BMC in groups for Airbnb.

LEAN CANVAS

Lean Canvas - to validate value on the market:

•To confirm the valuability of the product•To define the MVP•MVP development and validation with lean methods•Data confirmation on the 3-d step.

Further readings:• Business Models Generation by Alexander Osterwalder

• Lean Canvas vs Business Model Canvas

• Стартапи з унікальними бізнес-моделями

• Value Proposition Canvas

• Quora.com

• Validation board

IMPACT MAPPING

Deriving scope from goals

Impact Mapping is a strategic planning technique that helps organizations manage flexible roadmaps for iterative delivery, by clearly communicating assumptions, helping align activities with overall business objectives

Determine measurements

• What to measure? (Scale)• How to measure it? (Source

of data)• Minimal value • Financial constrains,

investment cost • Desired Value

Why? Pick a problem to solve

• Why are we launching the product?

• Why we should change how things are now?

• Numbers matter

Who? Your actors

• Define actors – people who are interested, or may impact the goal

• Who will help?• Who may interfere?

<someone> can help us achieve our goal by <doing something differently>. Make the <someone> specific. Can someone stop your team you even start?

How? The impact

• specify how each person’s behavior should change

• how he (actor) can help achieve the goal

• how he can be an obstruct

You may not choose to work with all the actors you identify or get them to do all of the impacts, but the map helps you see all the alternative paths

What should we do?

• Work with features here, define deliverables

• Do not forget about organizational activities

• Let them be high level

Task:

1.Create a short impact map, working with Lviv PM day 2016 as a starting point

Weighted Shortest Job First

What is WSJF?Weighted Shortest Job First is a scheduling algorithm (or if you prefer, prioritization method) that maximizes the amount of whatever it is you choose to “weight” by in a given time period through a constrained resource.

the weighting of each job (using Cost of Delay) the duration of each job Cost of Delay is calculated by assessing the

impact of not having something when you need it

SAFe® and WSJB

Task:Define the WSJF for the features in a list given

Have a question? Write to

krykun.oksana@gmail.comanna.mamaeva@gmail.com

krykun.oksana@gmail.com krykun.oksana@gmail.com