digitalmarketingstrategy

-150 new twitter followers

-increase website traffic by 40%

-make first page of google

-create more established online presence

goals:

challenges?• new location-biggest challenge will be marketing the new location and demonstrating its advantages

previous location:albert & ann st. downtown east lansing

prime spot for nightlife, within walking distance of all major bars

current location:chandler rd.~2 miles from downtown

within walking distance of all chandler crossing residents

new location advantages:

bigger venuelive stage for performances

50+ tvsnow 18+ (was 21+) more beers on tap

“when they say ‘SPORTS’ in huge

letters, they are not messing around...

this place is rocking over 50, yes FIFTY

flat screen televisions.”

-eastlansingbars.com

social media:• increase twitter following

• create targeted facebook ads

• create blog(www.restaurantsineastlansing.com domain is available!)

• claim business on foursquare and create specials to keep customers coming back

(target people who have liked the “chandler crossings” facebook page, msu students, etc.)

google adwor

dsfacebook ads

text messaging campaign

banner re-targeting

brand monitoring

budget:facebook and google ads: $500/mo

marketing materials and promotional items: $200/mo

text messaging service: $100-200/mo

miscellaneous marketing costs: $200/mo

_______________________________________

total: ~$1000/mo

searchengine

optimization

not the correct website!

needs to be optimized for

search

metrics of success