Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

People who change the world need the tools to do it.

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

http://flickr.com/photos/winkelmander/295639973/

Takeaways• What is

social media (web 2.0?)

• Where do I learn more?

• Where do I begin?

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

WHY Internet Tools?

• 73% of Americans are online• 42% have broadband access• 88% of 18 to 29 year olds are online

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

YOU!

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

THEM!http://flickr.com/photos/patisfaction/33984854/

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

WHICH Internet Tools?

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Four questions to ask your self about your web strategy:

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

LISTENLISTENhttp://flickr.com/photos/minor9th/120180407/

Does it help you:

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

CONVERSATIONSCONVERSATIONShttp://flickr.com/photos/letthemtalk/202041390/

Does it start:

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

SHARESHAREhttp://flickr.com/photos/minor9th/120180407/

Does it let users:

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

INTEGRATEINTEGRATEhttp://flickr.com/photos/conchur/423239518/

Do your strategies:

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

http://flickr.com/photos/engelsgjerd/825755472/

Where to begin?

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

http://flickr.com/photos/rachel-b/785104044/

Jump in as an Individual

21 Days to Make a Habit

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Let’s Explore

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Tags/Social Bookmarking• Identify pictures,

sites, files with words that make sense to you.

• Share those resources with others

• Keywords to describe Digital Objects

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Tags/Social Bookmarking

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

http://ma.gnolia.com/

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

http://www.furl.net/

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Tags/Social Bookmarking• Ideas

– Build a knowledge center for your stakeholders

– Publish community photos from an event or experience

– Have a photo contest– Create a tag for your staff

to use to share sites

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Tags - Considerations› It’s a habit shift – incorporate it into your

workflow/day

› Share your tags - have a tag buddy

› Try searching tags before you use Google

› Think about whether or not you could share tags with your community

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

RSS

• Publish Your Information

• Aggregate a Network of Information

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

RSS

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

RSS

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

RSS

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

› It’s a habit shift – incorporate it into your workflow/day

› Start slow – master the reader first

› RSS users are still a smaller audience, and are usually more tech savvy

› Look for ways to promote and engage your community by publishing with RSS

RSS - Considerations

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Blogs I can’t remember anything anymore!

My volunteers are bored!

Not enough people know about my

program!

I’m LONELY!

http://flickr.com/photos/zizzy/417769736/

Knowledge Management

Community Engagement

Publicity/Marketing

Community

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Blogs

http://flickr.com/photos/zizzy/417769736/

QuickTime™ and aTIFF (LZW) decompressor

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Source: Beth Kanter, bethkanter.typepad.com

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Blogs - Community Stories

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Blogs

• Ideas– Volunteer stories– Field Staff stories– Communities of

Interest– Event Participants– Knowledge

Management

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Blogs - Considerations› What is the purpose of your blog?

› Who is the audience for your blog?

› What is your blog’s voice?

› Who will blog?

› What is your launch strategy?

› How will you promote your blog?

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

Let’s ReviewTags

RSS

Blogs

Extra Credit:

Social Networking

Second Life

Viral Video

Wikis

Widget Fundraising

http://flickr.com/photos/ultimateslug/416170998/

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

What Would You Do?Tags

RSS

Blogs

Social Networking

Extra Credit:

Second Life

Viral Video

Wikis

Widget Fundraising

http://flickr.com/photos/ultimateslug/416170998/

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org

QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.QuickTime™ and aTIFF (LZW) decompressor

are needed to see this picture.

Thanks: bethkanter.wikispaces.com

Holly Ross, Director of Programs

holly@nten.org

Your Nonprofit Technology Community

www.nten.org Contact Me

• Website: nten.org• Email: holly@nten.org• Skype: ntenhross• On Facebook• On LinkedIn