Lose Control by Holly Ross 10-19-07
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Holly Ross, Director of Programs [email protected] Your Nonprofit Technology Community www.nten.org People who change the world need the tools to do it.
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Keynote Presentation for MMT's Communicating in the Age of New Media II: Distributing Content 10-19-2007 Lose Control: Why and How Web 2.0 Matters to Nonprofits This presentation offers a big picture view of how and why new media matters for nonprofits. It includes an overview of the major content distribution tools that are covered more fully in the breakout sessions that follow. Presenter, Holly Ross, Incoming Executive Director, NTEN (Nonprofit Technology Network)
Transcript of Lose Control by Holly Ross 10-19-07
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
People who change the world need the tools to do it.
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
http://flickr.com/photos/winkelmander/295639973/
Takeaways• What is
social media (web 2.0?)
• Where do I learn more?
• Where do I begin?
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
WHY Internet Tools?
• 73% of Americans are online• 42% have broadband access• 88% of 18 to 29 year olds are online
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
QuickTime™ and aTIFF (LZW) decompressor
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Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
YOU!
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
THEM!http://flickr.com/photos/patisfaction/33984854/
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
WHICH Internet Tools?
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Four questions to ask your self about your web strategy:
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
LISTENLISTENhttp://flickr.com/photos/minor9th/120180407/
Does it help you:
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
CONVERSATIONSCONVERSATIONShttp://flickr.com/photos/letthemtalk/202041390/
Does it start:
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
SHARESHAREhttp://flickr.com/photos/minor9th/120180407/
Does it let users:
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
INTEGRATEINTEGRATEhttp://flickr.com/photos/conchur/423239518/
Do your strategies:
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
http://flickr.com/photos/engelsgjerd/825755472/
Where to begin?
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
http://flickr.com/photos/rachel-b/785104044/
Jump in as an Individual
21 Days to Make a Habit
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Let’s Explore
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Tags/Social Bookmarking• Identify pictures,
sites, files with words that make sense to you.
• Share those resources with others
• Keywords to describe Digital Objects
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Tags/Social Bookmarking
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http://ma.gnolia.com/
QuickTime™ and aTIFF (LZW) decompressor
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http://www.furl.net/
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Tags/Social Bookmarking• Ideas
– Build a knowledge center for your stakeholders
– Publish community photos from an event or experience
– Have a photo contest– Create a tag for your staff
to use to share sites
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Tags - Considerations› It’s a habit shift – incorporate it into your
workflow/day
› Share your tags - have a tag buddy
› Try searching tags before you use Google
› Think about whether or not you could share tags with your community
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
RSS
• Publish Your Information
• Aggregate a Network of Information
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
RSS
QuickTime™ and aTIFF (LZW) decompressor
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QuickTime™ and aTIFF (LZW) decompressor
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Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
RSS
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
RSS
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
› It’s a habit shift – incorporate it into your workflow/day
› Start slow – master the reader first
› RSS users are still a smaller audience, and are usually more tech savvy
› Look for ways to promote and engage your community by publishing with RSS
RSS - Considerations
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Blogs I can’t remember anything anymore!
My volunteers are bored!
Not enough people know about my
program!
I’m LONELY!
http://flickr.com/photos/zizzy/417769736/
Knowledge Management
Community Engagement
Publicity/Marketing
Community
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Blogs
http://flickr.com/photos/zizzy/417769736/
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Source: Beth Kanter, bethkanter.typepad.com
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Blogs - Community Stories
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QuickTime™ and aTIFF (LZW) decompressor
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Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Blogs
• Ideas– Volunteer stories– Field Staff stories– Communities of
Interest– Event Participants– Knowledge
Management
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Blogs - Considerations› What is the purpose of your blog?
› Who is the audience for your blog?
› What is your blog’s voice?
› Who will blog?
› What is your launch strategy?
› How will you promote your blog?
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
Let’s ReviewTags
RSS
Blogs
Extra Credit:
Social Networking
Second Life
Viral Video
Wikis
Widget Fundraising
http://flickr.com/photos/ultimateslug/416170998/
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
What Would You Do?Tags
RSS
Blogs
Social Networking
Extra Credit:
Second Life
Viral Video
Wikis
Widget Fundraising
http://flickr.com/photos/ultimateslug/416170998/
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org
QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.QuickTime™ and aTIFF (LZW) decompressor
are needed to see this picture.
Thanks: bethkanter.wikispaces.com
Holly Ross, Director of Programs
Your Nonprofit Technology Community
www.nten.org Contact Me
• Website: nten.org• Email: [email protected]• Skype: ntenhross• On Facebook• On LinkedIn
