LondonCalling.co

Where nextwith

social+

location?

Andrew Grill CEO PeopleBrowsr UKAPA Digital Breakfast 7th June 2011

@AndrewGrill

LondonCalling.co

The rise of the social app

..trends to look out for

@Andrew Grill CEO PeopleBrowsr UKWebinale Berlin May 30th 2011

SOCIALMOBILE +

LOCATION +

LondonCalling.co

Social media is just like real life!

SOCIAL

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”You can’t buy space in a conversation.”

SOCIAL@davidcushman http://lc.tl/dcq slide 14

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Marketing sets the expectation, marketing creates demand, marketing helps a

consumer differentiate why one choice is better than another.

LondonCalling.co

Marketing sets the expectation, marketing creates demand, marketing helps a

consumer differentiate why one choice is better than another.

LondonCalling.co

Marketing sets the expectation, marketing creates demand, marketing helps a

consumer differentiate why one choice is better than another.

LondonCalling.co

Marketing sets the expectation, marketing creates demand, marketing helps a

consumer differentiate why one choice is better than another.

Operations delivers.

Any gap between the two drives a conversation on the social web.

Dave Evans http://lc.tl/gap

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The twitter tax

Jonathan Salem Baskin http://lc.tl/tax

“When you promote your online social monitoring you’re agreeing to pay the tax for the failures of your company’s

operators to do their jobs.”

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Why Mobile?

MOBILE

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The glittering allure of the mobile society

1. Mobile is personal – it is my media

2. Mobile is always carried – the city in my pocket

3. Mobile is always on

4. Mobile has a built in payment mechanism

5. Mobile can recount the audience

6. Mobile is there at the point of creative impulse

Source: Alan Moore http://lc.tl/allureNovember 2008 commissioned by Microsoft

LondonCalling.co

The rise of the social app

..trends to look out for

@Andrew Grill CEO PeopleBrowsr UKWebinale Berlin May 30th 2011

SOCIALMOBILE +

LOCATION +

LondonCalling.co

Social + mobile = ?Not only what are you doing but where are you doing it?

Value/Loyalty

Mobile Social

£

LOCATION

LondonCalling.co

Social + mobile = ?What's in it for me where I am right now?

Value/Loyalty

Mobile Social

£

LOCATION

LondonCalling.co

Making money from mobile & social?

LOCATION

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Turn mashups into value

LOCATION

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Foursquare – location meets social

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Opportunities for brands with LBS

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What can publishers do with LBS?

April 2010

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Publishers & Foursquare

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Beware Foursquare Fatigue

http://lc.tl/fatigue

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Foursquare ticks all the boxes

User generated location updates

Permission based

Loyalty component

Share with and find your friends

Statistics for advertisers and brands

Competitive / game element

Simple to access from your mobile

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Social media + loyalty

€

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The consumer decision journey : THEN

awareness > consideration > intent > purchase

LondonCalling.coJune 2009 issue of McKinsey Quarterly, David Court http://lc.tl/cdj

The consumer decision journey : NOW

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Peer advocacy

The new social “advertising”

“commercial conversation”

LondonCalling.cohttp://lc.tl/pi

Peer Advocacy is the new social capital

LondonCalling.co

Peer Advocacy is the new social capital

http://lc.tl/pi

LondonCalling.cohttp://lc.tl/klout

Peer Advocacy is the new social capital

LondonCalling.cohttp://lc.tl/stsl

Peer Advocacy is the new social capital

LondonCalling.cohttp://lc.tl/pi

Peer Advocacy is the new social capital

LondonCalling.cohttp://lc.tl/a8

Peer Advocacy is the new social capital

LondonCalling.co

@AndrewGrill

Contact via http://lc.tl/cSlides http://lc.tl/apa+44 788 198 6694