LondonCalling.co Where next with social + location? Andrew Grill CEO PeopleBrowsr UK APA Digital...
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Transcript of LondonCalling.co Where next with social + location? Andrew Grill CEO PeopleBrowsr UK APA Digital...
![Page 1: LondonCalling.co Where next with social + location? Andrew Grill CEO PeopleBrowsr UK APA Digital Breakfast 7 th June 2011 @AndrewGrill.](https://reader035.fdocuments.net/reader035/viewer/2022070415/56649d395503460f94a126c4/html5/thumbnails/1.jpg)
LondonCalling.co
Where nextwith
social+
location?
Andrew Grill CEO PeopleBrowsr UKAPA Digital Breakfast 7th June 2011
@AndrewGrill
![Page 2: LondonCalling.co Where next with social + location? Andrew Grill CEO PeopleBrowsr UK APA Digital Breakfast 7 th June 2011 @AndrewGrill.](https://reader035.fdocuments.net/reader035/viewer/2022070415/56649d395503460f94a126c4/html5/thumbnails/2.jpg)
LondonCalling.co
The rise of the social app
..trends to look out for
@Andrew Grill CEO PeopleBrowsr UKWebinale Berlin May 30th 2011
SOCIALMOBILE +
LOCATION +
![Page 3: LondonCalling.co Where next with social + location? Andrew Grill CEO PeopleBrowsr UK APA Digital Breakfast 7 th June 2011 @AndrewGrill.](https://reader035.fdocuments.net/reader035/viewer/2022070415/56649d395503460f94a126c4/html5/thumbnails/3.jpg)
LondonCalling.co
Social media is just like real life!
SOCIAL
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LondonCalling.co
”You can’t buy space in a conversation.”
SOCIAL@davidcushman http://lc.tl/dcq slide 14
![Page 5: LondonCalling.co Where next with social + location? Andrew Grill CEO PeopleBrowsr UK APA Digital Breakfast 7 th June 2011 @AndrewGrill.](https://reader035.fdocuments.net/reader035/viewer/2022070415/56649d395503460f94a126c4/html5/thumbnails/5.jpg)
LondonCalling.co
Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another.
![Page 6: LondonCalling.co Where next with social + location? Andrew Grill CEO PeopleBrowsr UK APA Digital Breakfast 7 th June 2011 @AndrewGrill.](https://reader035.fdocuments.net/reader035/viewer/2022070415/56649d395503460f94a126c4/html5/thumbnails/6.jpg)
LondonCalling.co
Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another.
![Page 7: LondonCalling.co Where next with social + location? Andrew Grill CEO PeopleBrowsr UK APA Digital Breakfast 7 th June 2011 @AndrewGrill.](https://reader035.fdocuments.net/reader035/viewer/2022070415/56649d395503460f94a126c4/html5/thumbnails/7.jpg)
LondonCalling.co
Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another.
![Page 8: LondonCalling.co Where next with social + location? Andrew Grill CEO PeopleBrowsr UK APA Digital Breakfast 7 th June 2011 @AndrewGrill.](https://reader035.fdocuments.net/reader035/viewer/2022070415/56649d395503460f94a126c4/html5/thumbnails/8.jpg)
LondonCalling.co
Marketing sets the expectation, marketing creates demand, marketing helps a
consumer differentiate why one choice is better than another.
Operations delivers.
Any gap between the two drives a conversation on the social web.
Dave Evans http://lc.tl/gap
![Page 9: LondonCalling.co Where next with social + location? Andrew Grill CEO PeopleBrowsr UK APA Digital Breakfast 7 th June 2011 @AndrewGrill.](https://reader035.fdocuments.net/reader035/viewer/2022070415/56649d395503460f94a126c4/html5/thumbnails/9.jpg)
LondonCalling.co
The twitter tax
Jonathan Salem Baskin http://lc.tl/tax
“When you promote your online social monitoring you’re agreeing to pay the tax for the failures of your company’s
operators to do their jobs.”
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LondonCalling.co
Why Mobile?
MOBILE
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LondonCalling.co
The glittering allure of the mobile society
1. Mobile is personal – it is my media
2. Mobile is always carried – the city in my pocket
3. Mobile is always on
4. Mobile has a built in payment mechanism
5. Mobile can recount the audience
6. Mobile is there at the point of creative impulse
Source: Alan Moore http://lc.tl/allureNovember 2008 commissioned by Microsoft
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LondonCalling.co
The rise of the social app
..trends to look out for
@Andrew Grill CEO PeopleBrowsr UKWebinale Berlin May 30th 2011
SOCIALMOBILE +
LOCATION +
![Page 13: LondonCalling.co Where next with social + location? Andrew Grill CEO PeopleBrowsr UK APA Digital Breakfast 7 th June 2011 @AndrewGrill.](https://reader035.fdocuments.net/reader035/viewer/2022070415/56649d395503460f94a126c4/html5/thumbnails/13.jpg)
LondonCalling.co
Social + mobile = ?Not only what are you doing but where are you doing it?
Value/Loyalty
Mobile Social
£
LOCATION
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LondonCalling.co
Social + mobile = ?What's in it for me where I am right now?
Value/Loyalty
Mobile Social
£
LOCATION
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LondonCalling.co
Making money from mobile & social?
LOCATION
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LondonCalling.co
Turn mashups into value
LOCATION
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LondonCalling.co
Foursquare – location meets social
![Page 18: LondonCalling.co Where next with social + location? Andrew Grill CEO PeopleBrowsr UK APA Digital Breakfast 7 th June 2011 @AndrewGrill.](https://reader035.fdocuments.net/reader035/viewer/2022070415/56649d395503460f94a126c4/html5/thumbnails/18.jpg)
LondonCalling.co
Opportunities for brands with LBS
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LondonCalling.co
What can publishers do with LBS?
April 2010
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LondonCalling.co
Publishers & Foursquare
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LondonCalling.co
Beware Foursquare Fatigue
http://lc.tl/fatigue
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LondonCalling.co
Foursquare ticks all the boxes
User generated location updates
Permission based
Loyalty component
Share with and find your friends
Statistics for advertisers and brands
Competitive / game element
Simple to access from your mobile
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LondonCalling.co
Social media + loyalty
€
![Page 24: LondonCalling.co Where next with social + location? Andrew Grill CEO PeopleBrowsr UK APA Digital Breakfast 7 th June 2011 @AndrewGrill.](https://reader035.fdocuments.net/reader035/viewer/2022070415/56649d395503460f94a126c4/html5/thumbnails/24.jpg)
LondonCalling.co
The consumer decision journey : THEN
awareness > consideration > intent > purchase
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LondonCalling.coJune 2009 issue of McKinsey Quarterly, David Court http://lc.tl/cdj
The consumer decision journey : NOW
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LondonCalling.co
Peer advocacy
The new social “advertising”
“commercial conversation”
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LondonCalling.cohttp://lc.tl/pi
Peer Advocacy is the new social capital
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LondonCalling.co
Peer Advocacy is the new social capital
http://lc.tl/pi
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LondonCalling.cohttp://lc.tl/klout
Peer Advocacy is the new social capital
![Page 30: LondonCalling.co Where next with social + location? Andrew Grill CEO PeopleBrowsr UK APA Digital Breakfast 7 th June 2011 @AndrewGrill.](https://reader035.fdocuments.net/reader035/viewer/2022070415/56649d395503460f94a126c4/html5/thumbnails/30.jpg)
LondonCalling.cohttp://lc.tl/stsl
Peer Advocacy is the new social capital
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LondonCalling.cohttp://lc.tl/pi
Peer Advocacy is the new social capital
![Page 32: LondonCalling.co Where next with social + location? Andrew Grill CEO PeopleBrowsr UK APA Digital Breakfast 7 th June 2011 @AndrewGrill.](https://reader035.fdocuments.net/reader035/viewer/2022070415/56649d395503460f94a126c4/html5/thumbnails/32.jpg)
LondonCalling.cohttp://lc.tl/a8
Peer Advocacy is the new social capital
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LondonCalling.co
@AndrewGrill
Contact via http://lc.tl/cSlides http://lc.tl/apa+44 788 198 6694