Location-based Mobile Market Research at the Point of Influence

Post on 15-Jul-2015

388 views 4 download

Transcript of Location-based Mobile Market Research at the Point of Influence

Changing the way the world collects business data and insights.

© Field Agent, Inc. 2014

Vine Consumption Distance

Time

© Field Agent, Inc. 2014

Thinking Thought Distance

Time

© Field Agent, Inc. 2014

Zero Moment of Truth (determining a need/want)

First Moment of Truth (product/service selection)

Second Moment of Truth (product/service usage)

Point of Influence™:

© Field Agent, Inc. 2014

3. iBeacons

2. Geo-Fencing

1. Work Processes

© Field Agent, Inc. 2014

Enabling Locations

Location Parameters (prompt based upon location)

time/date push

notification for in home

survey

geo-fence push

notification for in store

survey

© Field Agent, Inc. 2014

iBeacon push

notification for at shelf

survey

© Field Agent, Inc. 2014

9 © Field Agent, Inc. 2014

10 © Field Agent, Inc. 2014

Hackers

Location Variables

Trust in Data

© Field Agent, Inc. 2014

Opportunities with Mobile

DESIGN

IDENTIFY EXECUTE

VERIFY

REPORT

Where to Focus

© Field Agent, Inc. 2014

Rick West CEO and Co-Founder

Email: rick.west@fieldagent.net Phone: 479.236.4262