Location-based Mobile Market Research at the Point of Influence
13
Changing the way the world collects business data and insights.
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Transcript of Location-based Mobile Market Research at the Point of Influence
Changing the way the world collects business data and insights.
© Field Agent, Inc. 2014
Vine Consumption Distance
Time
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Thinking Thought Distance
Time
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Zero Moment of Truth (determining a need/want)
First Moment of Truth (product/service selection)
Second Moment of Truth (product/service usage)
Point of Influence™:
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3. iBeacons
2. Geo-Fencing
1. Work Processes
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Enabling Locations
Location Parameters (prompt based upon location)
time/date push
notification for in home
survey
geo-fence push
notification for in store
survey
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iBeacon push
notification for at shelf
survey
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9 © Field Agent, Inc. 2014
10 © Field Agent, Inc. 2014
Hackers
Location Variables
Trust in Data
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Opportunities with Mobile
DESIGN
IDENTIFY EXECUTE
VERIFY
REPORT
Where to Focus
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