LOCAL SEO IS FOR EVERYONE

DANA DITOMASOCEO, KICK POINT@DANADITOMASO

Local SEO is for you.

But I Sell Nationally!

“BUY NFL JERSEYS”

Edmonton

Big Brands

“BUY NFL JERSEYS EDMONTON”

Edmonton

Surely you meant hockey.

PROTIP: HOW TO SELL TO CANADIANS

But My Office Is

In Another City

IF YOU CAN’T JOIN THE PACK, BEAT IT

Example courtesy of Whitespark

LOCAL INFO MATTERS

Example courtesy of Whitespark

• Don’t “fake” an address

• Don’t search & replace, make the content completely different for each location

Local Content That Doesn’t

Suck

PROVIDE USEFUL LOCAL INFO

AND PUT IN SOME EFFORTLINK BUILDING (JUST A BIT)

TEACH RELEVANT HISTORY

USE AN INTERN!

JUST PUT IT ALL IN ONE PLACE

Your Local Content

Checklist

STEPS TO LOCAL CONTENT DOMINATION*

1. Choose the area to target.2. Research with Trends & the

Keyword Planner.3. Create targeted content.4. Link build and put in social effort.5. …6. Profit!

*Nothing is guaranteed. But this usually works.

GOOGLE TRENDS TO CHOOSE AREAS• Check trends to find regional interests & if

it’s worth it

GOOGLE TRENDS TO CHOOSE AREAS• Also good for local lingo

(which is usually easier to optimize for)

USE THE KEYWORD PLANNER• What has a strong correlation with

your keyword in your target area?

OR TALK TO YOUR CUSTOMERS

• Call customers in those areas• Why did they choose you?• Find out what they searched for, and

what else they like• Nice data for Facebook ads, too!

TAG ALONG WITH LOCAL CONTENT• Rehab centre in Utah, wants to

attract California clients

• Is it cheaper in Utah?– The best low cost drug rehab centre in

California … is actually in Utah

BONUS: CONSIDER OPENING AN OFFICE

• How many clients can you bring in from California?

• Would an in-person discussion improve your California close rate?

• Is it cheaper than spending $45/click?

LINK BUILD & SOCIAL EFFORT

• Use Whitespark’s citation tool• Try Moz’s Competitive Link Finder

http://moz.com/labs/link-finder• Sponsor a post on Facebook• Spend a bit on locally-targeted

AdWords• Search Twitter to find people in

that area talking about your subject

Profit!

THANK YOU!

TWEET:@DANADITOMASOVISIT US:KICKPOINT.CA