Post on 18-Jul-2015
LLP@Tecnico
Class 7
PartnersLuis Caldas de Oliveira
Agenda for Class 7
• Q&A about Resources, Activities and
Costs
• Team Presentations: Partners
• Summary about Storytelling
• Work for Next Week
RESOURCES, ACTIVITIES AND COSTS
Key Resources
Key Activities
Finance
• Financing
• Seed: FFF, Angels, Crowd-funding
• Grow: VC, Corporate, Gov. Grants
• Operating: lease-lines, factoring,
vendor-financing
Physical
• Facilities
• Machines
• Vehicles
Human
• Personal: teachers (learn), coaches
(train), mentors (care)
• Company: advisors (vision)
• Qualified employees
Intellectual
• Trademark
• Copyright
• Trade secrets
• Contract/NDA
• Patent
Key Activities
Cost Structure
Costs
• Fixed and Variable
• Most Important Costs:
• Activity
• Resource
• Others…
Do not surprise your investors!
TEAM PRESENTATIONS: PARTNERS
STORYTELLING
Business
Communication
Tell a story
Greek Tragedy in 3
Acts
• Act I: Setup (Problem)
• Act II: Confrontation (Obstacles)
• Act III: Resolution after the climax
(Strategy)
Key Components
• Engage with your audience (emotions,
humor, enthusiasm)
• The focus is on you, not your slides
• Edit, Edit, Edit
• Practice, Practice, Practice
NEXT WEEK
Presentation for Next
Week• Slide 1: Cover slide
• Slide 2: Business Model Canvas (changes marked in
red, different colors for multi-sided markets)
• Slide 3: What changed in the right side of the
canvas?
• Slide 4: Resources needed: people, financing,
hardware, software, prototypes, etc.
• Slide 5: Spreadsheet with all costs from Partners,
Resources and Activities per year.
Presentation for Next
Week
• Slide 7: Draw a financial/operational timeline
• Slide 8: Lessons learned from Resources, Activities
and Costs.
Before Next Class
• Talk to at least 10 customers, including
partners
• Update LPC Narrative and Canvas
• Work on your MVP
• Prepare Class Presentation
• Watch Final Presentations:
htttp://www.slideshare.net/sblank
Obrigado