Eco CardsMarketing

Lithuania

2012 09 19

What kind and how many postcards are needed?

How much does it cost to make one card?

What is the target group and what is the opinion about handmade cards?

How and where can we sell our production?

Questionnaire

Students - 10;

Parents - 10;

Teachers - 9.

For all respondents it is important that cards would be handmade.

86% would like to buy it.

0

1

2

3

4

5

6

2 – 3 Lt 3 – 4 Lt 4 – 5 Lt

Acceptable price

Students

Parents

Teachers

0

1

2

3

4

5

6

7

1-5 5-10 10 and more

How many cards would be bought per year

Students

Parents

Teachers

0

1

2

3

4

5

6

7

8

9

Birthday Christmas,New Year

Easter Other

Occasions

Students

Parents

Teachers

0

1

2

3

4

5

6

7

8

Gymnasium Shop Post

Place

Students

Parents

Teachers

Conclusions

Acceptable price for 38% respondents is about 0,87€;

Acceptable price for 45% respondents is about 1,16€;

Acceptable price for 17% respondents is about 1,45€;

65% respondents would want buy 1-5 per year;

34% respondents would want buy 5-10 per year;

83% respondents would want buy it in Gymnasium;

The most popular cards are for Christmas and New Year;

The cards would be bought the whole year in certain places – 55%.

Input. Big card

LTLT EUEU

PaperPaper 2,10 Lt 2,10 Lt 0,608 € 0,608 €

ThreadThread 0,08 Lt 0,08 Lt 0,023 € 0,023 €

NeedleNeedle 0,02 Lt 0,02 Lt 0,004 € 0,004 €

GlueGlue 0,08 Lt 0,08 Lt 0,023 € 0,023 €

ScissorsScissors 0,05 Lt 0,05 Lt 0,014 € 0,014 €

SumSum 2,33 Lt 2,33 Lt 0,674 € 0,674 €

ProductionProduction 3,003,00 Lt Lt 0,0,868868 €€

Total Total SumSum 55,,333 Lt 3 Lt 1,1,542542 € €

Input. Small card

LTLT EUEU

PaperPaper 1,05 Lt 1,05 Lt 0,304 € 0,304 €

ThreadThread 0,04 Lt 0,04 Lt 0,012 € 0,012 €

NeedleNeedle 0,02 Lt 0,02 Lt 0,004 € 0,004 €

GlueGlue 0,04 Lt 0,04 Lt 0,012 € 0,012 €

ScissorsScissors 0,05 Lt 0,05 Lt 0,014 € 0,014 €

SumSum 1,20 Lt 1,20 Lt 0,347 € 0,347 €

ProductionProduction 2,502,50 Lt Lt 0,0,724724 €€

Total Total SumSum 33,,770 Lt 0 Lt 1,1,071071 € €

Price

Input: 1,54 €

Planning price: 1,80 €

Profit: 0,26 € (17%)

Input: 1,07 €

Planning price: 1,30 €

Profit: 0, 23 € (21%)

Production (100 cards)

83

17

Small card

Big card

Total labor resources (€)

72,04

12,31

Small card

Big card

83 % would want to buy cheaper card

84,35 €€

Total material resources

28,8

11,46

Small card

Big card

40,26 €€

Total profit (100 cards)

Total profit (€)

4,42

19,09

Small card

Big card

23,51 €€

Offer

In order to increase profit we may use cheaper paper;

We can choose simplest pictures to minimize the labor resources.