Lithuania, 3rd part of portfolio – Marketing
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Eco Cards Marketing Lithuania 2012 09 19
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Lithuania, portfolio, Advertising, EYE comenius, 2012-2013, Seta Kedainiai
Transcript of Lithuania, 3rd part of portfolio – Marketing
Eco CardsMarketing
Lithuania
2012 09 19
What kind and how many postcards are needed?
How much does it cost to make one card?
What is the target group and what is the opinion about handmade cards?
How and where can we sell our production?
Questionnaire
Students - 10;
Parents - 10;
Teachers - 9.
For all respondents it is important that cards would be handmade.
86% would like to buy it.
0
1
2
3
4
5
6
2 – 3 Lt 3 – 4 Lt 4 – 5 Lt
Acceptable price
Students
Parents
Teachers
0
1
2
3
4
5
6
7
1-5 5-10 10 and more
How many cards would be bought per year
Students
Parents
Teachers
0
1
2
3
4
5
6
7
8
9
Birthday Christmas,New Year
Easter Other
Occasions
Students
Parents
Teachers
0
1
2
3
4
5
6
7
8
Gymnasium Shop Post
Place
Students
Parents
Teachers
Conclusions
Acceptable price for 38% respondents is about 0,87€;
Acceptable price for 45% respondents is about 1,16€;
Acceptable price for 17% respondents is about 1,45€;
65% respondents would want buy 1-5 per year;
34% respondents would want buy 5-10 per year;
83% respondents would want buy it in Gymnasium;
The most popular cards are for Christmas and New Year;
The cards would be bought the whole year in certain places – 55%.
Input. Big card
LTLT EUEU
PaperPaper 2,10 Lt 2,10 Lt 0,608 € 0,608 €
ThreadThread 0,08 Lt 0,08 Lt 0,023 € 0,023 €
NeedleNeedle 0,02 Lt 0,02 Lt 0,004 € 0,004 €
GlueGlue 0,08 Lt 0,08 Lt 0,023 € 0,023 €
ScissorsScissors 0,05 Lt 0,05 Lt 0,014 € 0,014 €
SumSum 2,33 Lt 2,33 Lt 0,674 € 0,674 €
ProductionProduction 3,003,00 Lt Lt 0,0,868868 €€
Total Total SumSum 55,,333 Lt 3 Lt 1,1,542542 € €
Input. Small card
LTLT EUEU
PaperPaper 1,05 Lt 1,05 Lt 0,304 € 0,304 €
ThreadThread 0,04 Lt 0,04 Lt 0,012 € 0,012 €
NeedleNeedle 0,02 Lt 0,02 Lt 0,004 € 0,004 €
GlueGlue 0,04 Lt 0,04 Lt 0,012 € 0,012 €
ScissorsScissors 0,05 Lt 0,05 Lt 0,014 € 0,014 €
SumSum 1,20 Lt 1,20 Lt 0,347 € 0,347 €
ProductionProduction 2,502,50 Lt Lt 0,0,724724 €€
Total Total SumSum 33,,770 Lt 0 Lt 1,1,071071 € €
Price
Input: 1,54 €
Planning price: 1,80 €
Profit: 0,26 € (17%)
Input: 1,07 €
Planning price: 1,30 €
Profit: 0, 23 € (21%)
Production (100 cards)
83
17
Small card
Big card
Total labor resources (€)
72,04
12,31
Small card
Big card
83 % would want to buy cheaper card
84,35 €€
Total material resources
28,8
11,46
Small card
Big card
40,26 €€
Total profit (100 cards)
Total profit (€)
4,42
19,09
Small card
Big card
23,51 €€
Offer
In order to increase profit we may use cheaper paper;
We can choose simplest pictures to minimize the labor resources.
