Lithuania, 3rd part of portfolio – Marketing

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Eco Cards Marketing Lithuania 2012 09 19

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Lithuania, portfolio, Advertising, EYE comenius, 2012-2013, Seta Kedainiai

Transcript of Lithuania, 3rd part of portfolio – Marketing

  • 1. Eco CardsMarketingLithuania 2012 09 19

2. What kind and how many postcardsare needed? How much does it cost to make onecard? What is the target group and what isthe opinion about handmade cards? How and where can we sell ourproduction? 3. QuestionnaireStudents - 10;Parents - 10;Teachers - 9. 4. For all respondents it is important that cards would be handmade.86% would like to buy it. 5. Acceptable price654 Students3 Parents2Teachers102 3 Lt3 4 Lt 4 5 LtHow many cards would be bought peryear7654Students Parents3 Teachers210 1-55-10 10 and more 6. Occasions98765Students4Parents3Teachers210Birthday Christmas, EasterOther New Year Place8765Students4Parents3 Teachers210Gymnasium Shop Post 7. Conclusions Acceptable price for 38% respondents is about 0,87; Acceptable price for 45% respondents is about 1,16; Acceptable price for 17% respondents is about 1,45; 65% respondents would want buy 1-5 per year; 34% respondents would want buy 5-10 per year; 83% respondents would want buy it in Gymnasium; The most popular cards are for Christmas and NewYear; The cards would be bought the whole year in certainplaces 55%. 8. Input. Big cardLT EUPaper2,10 Lt 0,608 Thread 0,08 Lt 0,023 Needle 0,02 Lt 0,004 Glue 0,08 Lt 0,023 Scissors 0,05 Lt 0,014 Sum2,33 Lt 0,674 Production 3,00 Lt 0,868 Total Sum5,33 Lt 1,542 9. Input. Small cardLTEUPaper 1,05 Lt0,304 Thread0,04 Lt0,012 Needle0,02 Lt0,004 Glue0,04 Lt0,012 Scissors0,05 Lt0,014 Sum 1,20 Lt0,347 Production 2,50 Lt 0,724 Total Sum 3,70 Lt1,071 10. Price Input: 1,54 Input: 1,07 Planning price: 1,80 Planning price: 1,30 Profit: 0,26 (17%) Profit: 0, 23 (21%) 11. Production (100 cards)83 % would want to84,35 buy cheaper card17Total labor resources ()Small cardBig card12,3183 Small card Big card 72,04Total material resources40,26 11,46 Small card Big card28,8 12. Total profit (100 cards)Total profit ()23,51 4,42 Small card Big card19,09 13. OfferIn order to increase profit we may use cheaper paper;We can choose simplest pictures to minimize the labor resources.