Post on 19-Jan-2016
LinkedIn Confidential ©2012 All Rights Reserved
LinkedIn SolutionsUnivision
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Sizing the Univision Network on Linkedin
LinkedIn Confidential ©2012 All Rights Reserved
Employee Profile Views have Increased Substantially
LinkedIn Confidential ©2012 All Rights Reserved
Follower Growth
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Peer Followers
Viacom
NBC Univ
ersa
l
ESPN
Disney
ABC
Discov
ery
Comm
.
Univisi
on
Telem
undo
62.6 60.053.8
29.324.2
18.2
5.4
In Thousands
LinkedIn Confidential ©2012 All Rights Reserved 6
Company & Career Page Growth
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We first assess two important elements of your employer brand: Reach and Engagement
Talent Brand Reach
Talent
Talent that’s familiar with you as an employer
Talent Brand Engagement
Talent that is interested in you as an employer
Researching company and career pages
Following your company
Viewing jobs and applying
Viewing employee profiles
Connecting with your employees
441,125members
members
44,554
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Talent
Talent Brand Index can measure your employer brand What percent of people who know about you show an interest?
Talent Brand Index=
Talent Brand Engagement
Talent Brand Reach
Univision Communicat
10%
Talent Brand Reach
Talent Brand Engagement
441,125members
members
44,554
LinkedIn Confidential ©2012 All Rights Reserved 9
We can compare your Talent Brand Index vs peers
Employer of choice
Weaker employer brand
107Peers:Discovery CommunicatEntravision CommunicESPNGoogleNBCUniversal Inc.Sony Pictures EntertTelemundo Media a dTelevisa
• Viacom
of
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We can see how many members have engaged with your company vs your peers
Peers:Discovery CommunicatEntravision CommunicESPNGoogleNBCUniversal Inc.Sony Pictures EntertTelemundo Media a dTelevisa
• Viacom
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We can track how your Talent Brand Index progresses over time
LinkedIn can help you build your employer brand andaccelerate your ability to attract top talent
Your Followers