©2013 LinkedIn Corporation. All Rights Reserved.

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You are the CEO of ME Inc.

2

Great brands convey an emotional response.

3

This is a real brand but not how I want to be thought of.

“Visibility creates opportunities.”

©2013 LinkedIn Corporation. All Rights Reserved.

5

How are you leveragingStatus Updates?

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“It’s not the size of your network, but how you use it.”

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Use your statusupdates to engageyour network

• 166 likes• 12 comments• 67 shares

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Use your statusupdates to promoteyour network

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Use your statusupdates to promote your company

• Press• Blogs• Content

©2013 LinkedIn Corporation. All Rights Reserved.

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Use your statusupdates to inform your network

• Industry news• Relevant content

Who you know IS moreImportant than WHATYou knowYour network

is your business.

©2013 LinkedIn Corporation. All Rights Reserved.

Proficiency in social media is a differentiator now, but

will soon be a qualifier.