LinkedIn Primer

Post on 01-Nov-2014

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Transcript of LinkedIn Primer

Taking The Pain Out ofLearning LinkedIn

The following steps will help you get up and running on LinkedIn easily and quickly, and provide you with

the First Step in utilizing a valuable digital tool To Build a Powerful Network For Yourself

Peter Svoboda Introductory - Lesson 1

Yet Most people on LinkedIn do not use it effectively

And is is easy to set up, fun, free,

and can be very valuable

How valuable? You can gain an advantage over about 95% of the

competition in any situation.

Step 1 - Build a good profile by…A.Taking a look at some good profiles.

Google “ LinkedIn & Kawasaki ” or look at mine to see a good exampleB. Good Profiles give a good picture of the person, but are neither too long or too short

C. It’s your resume on Linked In - usually takes

about a half hour to an hour

D. This is the core, so try to make it reflect who you are, what you have done, your interests

E. Once Profile is done, you have your core

In Your Profile, to help friends and recruiters find you...

When listing companies and colleges, etc

use both name and abbreviation

BU, Boston University

Do same with technical skills

PCP, Primary Care Provider

CFO, Chief Financial Officer

Step 2 - Account and Settings• At the top right of every page is the

Account and Settings link - click on it and choose all your settings - it’s self explanatory

• You can change any settings by clicking on Account and Settings from almost any page

• Account and Settings and the box on the left of the home screen are the command centers

Step 3 - Get A Personal Vanity URL

Instead of Http://linkedIn.com/pub1/3457/123

You can have your own name

Http:LinkedIn.com/petersvoboda( To do this pick edit Public Profile on Main Profile )

You can then place this on your stationary, website, brochure. etc for people to find more about you

Step 4 - Try Out Some Things

•Invite some people to join you

•Give and get a recommendation

•Create a Slide Show

•Do a Group

• Etc, Etc, etc

•The more you do, the more robust your presence ( we can show you how - some examples )

You’ll Probably Need More to build a powerful presence and network…Linked In plus 2 or 3 others from below

• Blog• Facebook• Outside groups• web site• twitter• all are free and easy to use

and you need to choose a strategy• Start with LinkedIn

Linked In

Web site

Blog

Yahoo Group Face Book

Possible Web Presence Strategy - 3 Links

Other

Different Uses

• Job Seekers - new links to get you into companies• Businesses - search for clients, build your brand,

research competition, clients, suppliers,alliances, etc• Companies/HR/Recruiters - find good talent• Entrepreneurs - find possible clients, alliances,

suppliers, freelancers, financing, etc

You can find new

• New contacts

• New business

• New friends

• New customers

• And more

Benefits For You

• Build a valuable network

• Show you are abreast of times technically

• Promote yourself and your brand

• Start your own group

• Find a new job or be found

• And Much Much More

You Need A Strategy

• Open Networker - (I.E. recruiters with 3,000 + )

• Closed Networker - you and 20, 200, 500+ contacts

• Boundaries - you need to follow the rules and parameters

3 Levels of Contact / Browsing VERSUS Viewing

You Level 1 Level 1 Level 1

Level 2 Level 2 Blocked

Level 3 Level 3

Blocked

Level 3

Most People don’t use it right - you can gain an advantage by using it more fully

• Build a good profile - doesn’t take long( Example “ LinkedIn & Kawasaki”

• Get vanity URL

• Invite some people to join you on LikedIn

• Get some simple recommendations

• Ask a question once a month

• Upload a Picture or Symbol representing you

Rules of Contact

• You can always connect and disconnect

• If you disconnect no notice is sent to the other party

• You need to learn about special invites

• You need to learn some rules,practices,& boundaries that will keep you onLinkedIn, and turbo charge your presence

For More Details On Becoming Powerful on LinkedIn

Or how-to’s of other easy to use, but powerful digital tools - email

psvobod1@twcny.rr.com

or call

(315) 391-5115