1. Developing Your Profile1. Developing Your Profile1. Developing Your Profile1. Developing Your Profile

Components

Image and headline

Connections and recommendations

Website links

Summary and specialties

Applications

Experience

Skills

Interests / associations / awards

Contact information

2. Adding Applications &2. Adding Applications &2. Adding Applications &2. Adding Applications &RecommendationsRecommendationsRecommendationsRecommendations

Recommendations

Eliminates prospect doubt

Establishes credibility

Adds value

Increases profile views

Increases inquiries

Increases new lead opportunities

Applications

Multimedia marketing presentations

Video presentations

Testimonials

Sales sheets

Technical data sheets

Podcasts and webcasts

3. Joining Groups3. Joining Groups3. Joining Groups3. Joining GroupsMaximizes target prospect visibility and increases contactcapabilityExtends market reach

Optimizes lead generation

4. Posting Updates4. Posting Updates4. Posting Updates4. Posting UpdatesEstablishes and maintains – Thought Knowledge Leadership

Increases event attendance

Generates inbound inquiries

Provides leads w/ contact information

5. Following Companies  & Contacts5. Following Companies  & Contacts5. Following Companies  & Contacts5. Following Companies  & ContactsAcquire key business intelligence

Identify valid business reasons

Notification of key decision maker changes

Generates new lead generation opportunities

6. Adding Connections6. Adding Connections6. Adding Connections6. Adding Connections

Increases target prospect visibility

Increases contact capability

Rules

How many you can invite

Who you can invite

How you can invite

What if you violate

7. Engaging In Discussions7. Engaging In Discussions7. Engaging In Discussions7. Engaging In DiscussionsEstablishes thought knowledge leadership

Creates competitive advantage

Increases event attendance

Increases new lead opportunities

8. Maximizing Speed in Generating New Leads8. Maximizing Speed in Generating New Leads8. Maximizing Speed in Generating New Leads8. Maximizing Speed in Generating New Leads

Increase reach

Improve prospect awareness

Increase brand awareness

Establish credibility

Improve perceived value

Improve inbound inquires

Increase lead opportunities

Increase revenue

9. Establishing Yourself As A Thought Leader9. Establishing Yourself As A Thought Leader9. Establishing Yourself As A Thought Leader9. Establishing Yourself As A Thought Leader

Thought knowledge leadership

Quickly and effectively

Increase prospect network

Competitive differentiator

Increase event attendance

Increase inbound inquiries

Increase lead opportunities

10. Events: Creating events, increasing10. Events: Creating events, increasing10. Events: Creating events, increasing10. Events: Creating events, increasingAttendance & Converting Attendees toAttendance & Converting Attendees toAttendance & Converting Attendees toAttendance & Converting Attendees toSales LeadsSales LeadsSales LeadsSales Leads

Increase event attendance

Proven system of success

Minimize efforts

Maximize effectiveness

Generate new leads

Researching Event Attendees

Increased business intelligence

Eliminate non target attendees

Identify target opportunities

Obtain key business intelligence

Increases attendee contact

Increases attendee qualification

Increases lead generation

Increases sales opportunities

Converting Event Attendees Into New Leads

Multiple valid contact reasons

Multiple contact methods

Maintain branding and awareness

Increase new lead contacts

Increase lead qualification

Increase revenue opportunities

11. Creating Your Own LinkedIn Group11. Creating Your Own LinkedIn Group11. Creating Your Own LinkedIn Group11. Creating Your Own LinkedIn Group

12. “LinkedIn Today” Using LinkedIn on a Daily12. “LinkedIn Today” Using LinkedIn on a Daily12. “LinkedIn Today” Using LinkedIn on a Daily12. “LinkedIn Today” Using LinkedIn on a DailyBasisBasisBasisBasis

LinkedIn – Lead Generation“Roadmap”LinkedIn – Lead Generation“Roadmap”LinkedIn – Lead Generation“Roadmap”LinkedIn – Lead Generation“Roadmap”