LinkedIn Lead Generation Roadmap
1
1. Developing Your Profile 1. Developing Your Profile 1. Developing Your Profile 1. Developing Your Profile Components Image and headline Connections and recommendations Website links Summary and specialties Applications Experience Skills Interests / associations / awards Contact information 2. Adding Applications & 2. Adding Applications & 2. Adding Applications & 2. Adding Applications & Recommendations Recommendations Recommendations Recommendations Recommendations Eliminates prospect doubt Establishes credibility Adds value Increases profile views Increases inquiries Increases new lead opportunities Applications Multimedia marketing presentations Video presentations Testimonials Sales sheets Technical data sheets Podcasts and webcasts 3. Joining Groups 3. Joining Groups 3. Joining Groups 3. Joining Groups Maximizes target prospect visibility and increases contact capability Extends market reach Optimizes lead generation 4. Posting Updates 4. Posting Updates 4. Posting Updates 4. Posting Updates Establishes and maintains – Thought Knowledge Leadership Increases event attendance Generates inbound inquiries Provides leads w/ contact information 5. Following Companies & Contacts 5. Following Companies & Contacts 5. Following Companies & Contacts 5. Following Companies & Contacts Acquire key business intelligence Identify valid business reasons Notification of key decision maker changes Generates new lead generation opportunities 6. Adding Connections 6. Adding Connections 6. Adding Connections 6. Adding Connections Increases target prospect visibility Increases contact capability Rules How many you can invite Who you can invite How you can invite What if you violate 7. Engaging In Discussions 7. Engaging In Discussions 7. Engaging In Discussions 7. Engaging In Discussions Establishes thought knowledge leadership Creates competitive advantage Increases event attendance Increases new lead opportunities 8. Maximizing Speed in Generating New Leads 8. Maximizing Speed in Generating New Leads 8. Maximizing Speed in Generating New Leads 8. Maximizing Speed in Generating New Leads Increase reach Improve prospect awareness Increase brand awareness Establish credibility Improve perceived value Improve inbound inquires Increase lead opportunities Increase revenue 9. Establishing Yourself As A Thought Leader 9. Establishing Yourself As A Thought Leader 9. Establishing Yourself As A Thought Leader 9. Establishing Yourself As A Thought Leader Thought knowledge leadership Quickly and effectively Increase prospect network Competitive differentiator Increase event attendance Increase inbound inquiries Increase lead opportunities 10. Events: Creating events, increasing 10. Events: Creating events, increasing 10. Events: Creating events, increasing 10. Events: Creating events, increasing Attendance & Converting Attendees to Attendance & Converting Attendees to Attendance & Converting Attendees to Attendance & Converting Attendees to Sales Leads Sales Leads Sales Leads Sales Leads Increase event attendance Proven system of success Minimize efforts Maximize effectiveness Generate new leads Researching Event Attendees Increased business intelligence Eliminate non target attendees Identify target opportunities Obtain key business intelligence Increases attendee contact Increases attendee qualification Increases lead generation Increases sales opportunities Converting Event Attendees Into New Leads Multiple valid contact reasons Multiple contact methods Maintain branding and awareness Increase new lead contacts Increase lead qualification Increase revenue opportunities 11. Creating Your Own LinkedIn Group 11. Creating Your Own LinkedIn Group 11. Creating Your Own LinkedIn Group 11. Creating Your Own LinkedIn Group 12. “LinkedIn Today” Using LinkedIn on a Daily 12. “LinkedIn Today” Using LinkedIn on a Daily 12. “LinkedIn Today” Using LinkedIn on a Daily 12. “LinkedIn Today” Using LinkedIn on a Daily Basis Basis Basis Basis LinkedIn – Lead Generation“Roadmap” LinkedIn – Lead Generation“Roadmap” LinkedIn – Lead Generation“Roadmap” LinkedIn – Lead Generation“Roadmap”
-
Upload
craig-jolley -
Category
Documents
-
view
218 -
download
6
description
LinkedIn lead generation
Transcript of LinkedIn Lead Generation Roadmap
1. Developing Your Profile1. Developing Your Profile1. Developing Your Profile1. Developing Your Profile
Components
Image and headline
Connections and recommendations
Website links
Summary and specialties
Applications
Experience
Skills
Interests / associations / awards
Contact information
2. Adding Applications &2. Adding Applications &2. Adding Applications &2. Adding Applications &RecommendationsRecommendationsRecommendationsRecommendations
Recommendations
Eliminates prospect doubt
Establishes credibility
Adds value
Increases profile views
Increases inquiries
Increases new lead opportunities
Applications
Multimedia marketing presentations
Video presentations
Testimonials
Sales sheets
Technical data sheets
Podcasts and webcasts
3. Joining Groups3. Joining Groups3. Joining Groups3. Joining GroupsMaximizes target prospect visibility and increases contactcapabilityExtends market reach
Optimizes lead generation
4. Posting Updates4. Posting Updates4. Posting Updates4. Posting UpdatesEstablishes and maintains – Thought Knowledge Leadership
Increases event attendance
Generates inbound inquiries
Provides leads w/ contact information
5. Following Companies & Contacts5. Following Companies & Contacts5. Following Companies & Contacts5. Following Companies & ContactsAcquire key business intelligence
Identify valid business reasons
Notification of key decision maker changes
Generates new lead generation opportunities
6. Adding Connections6. Adding Connections6. Adding Connections6. Adding Connections
Increases target prospect visibility
Increases contact capability
Rules
How many you can invite
Who you can invite
How you can invite
What if you violate
7. Engaging In Discussions7. Engaging In Discussions7. Engaging In Discussions7. Engaging In DiscussionsEstablishes thought knowledge leadership
Creates competitive advantage
Increases event attendance
Increases new lead opportunities
8. Maximizing Speed in Generating New Leads8. Maximizing Speed in Generating New Leads8. Maximizing Speed in Generating New Leads8. Maximizing Speed in Generating New Leads
Increase reach
Improve prospect awareness
Increase brand awareness
Establish credibility
Improve perceived value
Improve inbound inquires
Increase lead opportunities
Increase revenue
9. Establishing Yourself As A Thought Leader9. Establishing Yourself As A Thought Leader9. Establishing Yourself As A Thought Leader9. Establishing Yourself As A Thought Leader
Thought knowledge leadership
Quickly and effectively
Increase prospect network
Competitive differentiator
Increase event attendance
Increase inbound inquiries
Increase lead opportunities
10. Events: Creating events, increasing10. Events: Creating events, increasing10. Events: Creating events, increasing10. Events: Creating events, increasingAttendance & Converting Attendees toAttendance & Converting Attendees toAttendance & Converting Attendees toAttendance & Converting Attendees toSales LeadsSales LeadsSales LeadsSales Leads
Increase event attendance
Proven system of success
Minimize efforts
Maximize effectiveness
Generate new leads
Researching Event Attendees
Increased business intelligence
Eliminate non target attendees
Identify target opportunities
Obtain key business intelligence
Increases attendee contact
Increases attendee qualification
Increases lead generation
Increases sales opportunities
Converting Event Attendees Into New Leads
Multiple valid contact reasons
Multiple contact methods
Maintain branding and awareness
Increase new lead contacts
Increase lead qualification
Increase revenue opportunities
11. Creating Your Own LinkedIn Group11. Creating Your Own LinkedIn Group11. Creating Your Own LinkedIn Group11. Creating Your Own LinkedIn Group
12. “LinkedIn Today” Using LinkedIn on a Daily12. “LinkedIn Today” Using LinkedIn on a Daily12. “LinkedIn Today” Using LinkedIn on a Daily12. “LinkedIn Today” Using LinkedIn on a DailyBasisBasisBasisBasis
LinkedIn – Lead Generation“Roadmap”LinkedIn – Lead Generation“Roadmap”LinkedIn – Lead Generation“Roadmap”LinkedIn – Lead Generation“Roadmap”
