www.ideaworks.la

(USEMB) Embajada de estados unidos en El Salvador

LinkedIn for BusinessConference for U.S. Embassy

in El Salvador

Rodolfo Salazar – CEO IdeaworksNew Technologies - Mobile Marketing

Digital Media Strategy and Reputation

Less Than1% of people have a personal branding strategy

Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com

Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com

Water

Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com

Differentiation?

Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com

COFFEE

Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com

Permanent Differentiation?

Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com

EVIAN

Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com

STARBUCKS

Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com

Job Market

or Business

opportunity+ High Visibility =

What’s Missing?

NEW

JOB/BUSINESS!!!

+ High Visibility

=

+ STRONG MESSAGE

Job Market

or Business

opportunity

NEW

JOB/BUSINESS!!!

Who I am

• Vision

• Mission

• Values

What I do

• Studies

• Experience

• Competencies

How I act

• Tone and Manner

• Behaviors

• Attitudes

Where I go

• Contact Network

• Communities

• Facets

Rodolfo Salazar - Idea Works – rodolfo.salazar@rokensa.com

Benefits of a Strong Personal Brand

Self understanding

Visibility & presence

Differentiation

Control

Wealth

Continuity

Achievement

Fulfillment

Why LinkedIn?

• 5 billion yearly searches on the LinkedIn network

• Over 200 million users

• 274% more effective for lead generation than leading social networks

• 2.74 lead to conversion rate on compared to Facebook (.77)

LinkedIn Strategy

Be interesting and relevant

Be useful –Nurture

Make it easy to connect

LinkedIn tactics

Profile Optimization

• 100% Complete

• Keyword research

• Connections

Profile Engagement

• Content creation

• Group participation

• Keeping in touch

• Be curious, use advance search

All Star Profile

• Aim for 100% Profile Completion

• Create a narrative for a personal brand

• Showcase who you are along with your goals

• Have a personal voice

• Create a strong “call to action”

• Be a resource

Compelling Kw Headline

Appropriate Category

Current & at least 2 past positions

Personalized URL

Professional image

Keyword based to build Credibility and support Summary

Your summary

Talk about how you can help yourclient with your background vs.just about yourself. 3rd or 1st

person is ok.

Skills, endorsements and recommendations• Use target market focused

Kw & with strategic customer focus

• Reciprocity!!!

• Recommendations – best way to get some is to give some! (3 or more for complete profile)

Rank your profile with Keywords

Study two-three top competitors

in your field

Type in target market keywords [personal injury

lawyer] & review profiles that are

2/3rd degree connections

Build a list of keywords you want to target

Build Connections

• Your own personal network via email contacts

• Leverage your existing network • Browse your networks connections

• Ask for an intro OR Send InMail

• Use “Connect” button

• Connect with everyone that you think could help extend your reach

• Include your LinkedIn URL everywhere (offline)

• If you have no pathway to a potential contact… • Search for “retail owner” – ask for an

intro or send InMail

• Join Groups of your target markets

• Save “People Searches” for a weekly email alert • Pay attention to network updates and

comment

Status Updates

• Original, professional oriented content that speaks to your talents, abilities, and knowledge

• Always make each update public • Aim for at least 2 updates weekly • Share news about your company, your

achievements, colleagues, clients, relevant articles

• Share tips that are relevant to your potential clients and your business

• Try not to paste links, photos, infographicswithout comments

• Don’t over-promote your company

Groups

• Create your own industry specific of topic focused group

• Identify the top groups you want to be part of

• Two schools of thought: • Be a member of many groups

• Be a member of select groups (target 3-5; 2-3x weekly)

• Target most popular discussions / or start your own (after spending some time researching/being with the group)

• Always add value, content, and answer/help others with questions, resources to get the most out of each group

• Like other posts, interact, leave fresh comments & thoughts

Keeping in touch

Be curious; use Advanced Search

Opportunity generation

• Search for key decision makers by “title” or “company”

• Search “open link” – members that are open to receiving messages

• Slice your searches in any way, location, industry, company, etc.

Meeting Preparation

• Search for key decision makers by “title” or “company”

• Gain a detailed perspective in to you clients or PR pitch

Questions?

Contact me!

Rodolfo Salazarrodolfosalazar.comrodolfo@ideaworks.la